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ndscs.edu website review
Visit site (opens in a new tab)Reviewed 27 October 202635 issues · 86 checks
This review found 35 issues worth fixing on ndscs.edu, 13 of them high impact, across 86 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.8 s |
| May 16, 2026 | 1.8 s |
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 2.0 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 110 ms |
| May 16, 2026 | 112 ms |
| May 23, 2026 | 112 ms |
| May 30, 2026 | 111 ms |
| Jun 6, 2026 | 113 ms |
| Jun 13, 2026 | 112 ms |
| Jun 20, 2026 | 113 ms |
| Jun 27, 2026 | 118 ms |
| Jul 4, 2026 | 117 ms |
| Jul 11, 2026 | 115 ms |
| Jul 18, 2026 | 113 ms |
| Jul 25, 2026 | 112 ms |
| Aug 1, 2026 | 111 ms |
| Aug 8, 2026 | 111 ms |
| Aug 15, 2026 | 112 ms |
| Aug 22, 2026 | 112 ms |
| Aug 29, 2026 | 114 ms |
| Sep 5, 2026 | 116 ms |
| Sep 12, 2026 | 118 ms |
| Sep 19, 2026 | 117 ms |
| Sep 26, 2026 | 117 ms |
| Oct 3, 2026 | 117 ms |
| Oct 10, 2026 | 118 ms |
| Oct 17, 2026 | 119 ms |
| Oct 24, 2026 | 120 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
12.3 s6 files block the first paint until they finish downloading. Deferring or inlining them could save about 12.3 s.
Reduce unused JavaScript
3.3 s · 605 KiBAbout 605 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.3 s faster on a phone.
Use efficient cache lifetimes
1.2 s · 252 KiB6 files are served with short cache lifetimes, so returning visitors download them again (252 KiB).
Improve image delivery
300 ms · 1.7 MB14 images could be 1.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
Mobile performance score: 51
51/100Your mobile performance score is 51 (desktop: 42). Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Other Google APIs/SDKs and others), adding 1.4 MB and 851 ms of main-thread time.
Reduce unused CSS
600 ms · 95 KiBAbout 95 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
Google Tag Manager adds 587 ms
587 msGoogle Tag Manager costs a phone 587 ms of main-thread work and 879 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.4 s
A phone's processor spends 2.4 s on main-thread work while loading, 883 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Legacy JavaScript
150 ms · 38 KiBPolyfills for old browsers add 38 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 176 ms. During a long task the page ignores taps.
Minify CSS
150 ms · 11 KiB11 KiB could be saved by minifying CSS.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 82 ms
82 msYour server sent the HTML in 82 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 15.5 s
15.5 sThe first text or image appears after 15.5 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 32.8 s
32.8 sYour largest element takes 32.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Hero Welding”.
Speed Index: 15.5 s
15.5 sVisually, the page fills in at 15.5 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 33.0 s
33.0 sThe page becomes fully interactive after 33.0 s. Good is under 3.8 s.
Total Blocking Time: 225 ms
225 msScripts block taps and scrolling for 225 ms in total while the page loads. Good is under 200 ms.
8 images without width and height
8 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 110 ms to 120 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 128 ms
128 msReal visitors wait 128 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 728 ms
728 msReal visitors wait 728 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 8.1 MB in 116 requests
8.1 MBYour homepage downloads 8.1 MB in 116 requests on a phone: images 4.4 MB (40), fonts 2.1 MB (11) and scripts 1.4 MB (38). Under 2 MB keeps phones on slow connections fast.
17 images far larger than shown
1.1 MB17 images are downloaded at several times the size a phone draws them, for example Footer_Aerial.jpg at 1,920 px wide, shown at 390 px. Resized copies would save about 1.1 MB.
26 images in older formats
26 images (4.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
16 images below the first screen load straight away
16 images further down the page (1.7 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.3 g of CO₂ per visit
2.29 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.29 g of CO₂e: 274.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
ARIA roles used must conform to valid values (1 element)
ARIA roles used must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
Orphan list items
Some list items are not inside a list.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
27 links without text
27 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (6 elements)
Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 34 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is long (81 characters)
Your title is 81 characters, so Google will cut it off around 60: “Home - North Dakota State College of ScienceNorth Dakota State College of Science”.
No social preview image
No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
100 internal links, 28 external
The homepage links to 100 pages on ndscs.edu and 28 external pages.
5 checks passed
One H1 headline
Your main headline reads: “Home”.
Canonical URL set
The canonical URL is https://ndscs.edu/.
Structured data in place
Structured data found: BreadcrumbList, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://ndscs.edu/sitemap_index.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://ndscs.edu/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (668 words), so crawlers that don't run JavaScript still read it.
Other pages
13 pages without a meta description
https://ndscs.edu/admissions-aid/apply-to-ndscs, https://ndscs.edu/admissions-aid/visit, https://ndscs.edu/admissions-aid, https://ndscs.edu/academics, https://ndscs.edu/wildcat-life and https://ndscs.edu/student-support and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 54 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
6 small tap targets
6 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “jQuery is not defined”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 429 words of copy
The homepage carries about 429 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Schedule a Visit”.
19 calls to action
The homepage has 19 calls to action, for example “Apply”, “Request Information” and “Apply to NDSCS”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 4 testimonial or review blocks, 1 trust badge and “1,000+ students”.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and The Trade Desk (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
20 other companies contacted
Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ndscs.edu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- Tailwind CSS
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Liquid Web
Company
- Employees
- 445
- Founded
- 1903
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on ndscs.edu, including 15 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.