nelson.nl website review

About 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.3 s faster on a phone.

About 162 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

Your mobile performance score is 57 (desktop: 73). Pages that score under 90 lose visitors before the first paint.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

14 files are served with short cache lifetimes, so returning visitors download them again (221 KiB).

Polyfills for old browsers add 75 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

8 third-party services load with your homepage (TikTok, Azure Web Services and Facebook and others), adding 447 KiB and 267 ms of main-thread time.

5 images could be 139 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

10 long tasks block the main thread while loading, the longest for 211 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 14.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Nelson Schoenen maakt gebruik van cookies en vergelijkbare …”.

The page becomes fully interactive after 18.7 s. Good is under 3.8 s.

Scripts block taps and scrolling for 576 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 3.6 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 127 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.7 MB in 57 requests on a phone: scripts 2.2 MB (21), images 228 KiB (16) and stylesheets 170 KiB (2). Under 2 MB keeps phones on slow connections fast.

1 image (110 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.77 g of CO₂e: 92.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 elements use ARIA attributes their role does not allow, which confuses screen readers.

2 links inside paragraphs rely on colour alone to stand out.

2 tap targets are too small or too close together to hit reliably with a finger.

Some lists contain elements other than list items, which screen readers announce wrongly.

Your title is 70 characters, so Google will cut it off around 60: “Schoenen kopen? | Nelson Schoenen | Voor 23.00 besteld, morgen in huis”.

Your meta description is 176 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 353 pages on nelson.nl and 24 external pages.

There is no https://www.nelson.nl/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

We fetched 15 pages linked from your homepage (of 188 found) and read each the way a search engine does.

2 images failed to load on a phone, for example https://bat.bing.net/action/0?ti=4056812&tm=gtm002&Ver=2&mid=11aecfd8-52cf-4df1-a605-ec37f2f1ac40&bo=3&pi=918639831&lg=en-US&sw=390&sh=844&sc=24&nwd=1&tl=Schoenen%20kopen%3F%20%7C%20Nelson%20Schoenen%.

72 of 85 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

Large scripts ship without source maps.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 554 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Meta Pixel, Microsoft Ads and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 12 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.