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nellisauction.com website review

Visit site (opens in a new tab)Reviewed 11 October 202627 issues · 70 checks

This review found 27 issues worth fixing on nellisauction.com, 9 of them high impact, across 70 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.6 sApr 18Oct 31.8 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20261.7 s
Apr 25, 20261.7 s
May 2, 20261.7 s
May 9, 20261.7 s
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.8 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.8 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
236 ms200 msApr 18Oct 3232 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026210 ms
Apr 25, 2026205 ms
May 2, 2026204 ms
May 9, 2026204 ms
May 16, 2026205 ms
May 23, 2026212 ms
May 30, 2026214 ms
Jun 6, 2026220 ms
Jun 13, 2026221 ms
Jun 20, 2026221 ms
Jun 27, 2026222 ms
Jul 4, 2026222 ms
Jul 11, 2026223 ms
Jul 18, 2026224 ms
Jul 25, 2026222 ms
Aug 1, 2026226 ms
Aug 8, 2026228 ms
Aug 15, 2026228 ms
Aug 22, 2026229 ms
Aug 29, 2026229 ms
Sep 5, 2026229 ms
Sep 12, 2026229 ms
Sep 19, 2026230 ms
Sep 26, 2026230 ms
Oct 3, 2026232 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nellisauction.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nellisauction.com at 0.4 s0.4 s
  2. nellisauction.com at 0.8 s0.8 s
  3. nellisauction.com at 1.1 s1.1 s
  4. nellisauction.com at 1.5 s1.5 s
  5. nellisauction.com at 1.9 s1.9 s
  6. nellisauction.com at 2.3 s2.3 s
  7. nellisauction.com at 2.6 s2.6 s
  8. nellisauction.com at 3.0 s3.0 s

Speed

100
3 checks passed
  • Mobile performance score: 100

    100/100

    Your mobile performance score is 100 (desktop: 100). That is in Google's “good” band (90 and up).

  • Main-thread work: 0.0 s

    A phone's processor spends 0.0 s on main-thread work while loading, 4 ms of it running JavaScript. That is comfortably low.

  • Server response: 1 ms

    1 ms

    Your server sent the HTML in 1 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 222 ms

    222 ms

    Real visitors wait 222 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.21

    0.21

    For real visitors the layout shifts by 0.21 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 911 ms

    911 ms

    Real visitors wait 911 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 210 ms to 232 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • First Contentful Paint: 0.8 s

    0.8 s

    The first text or image appears after 0.8 s, inside the 1.8 s “good” threshold.

  • Largest Contentful Paint: 0.8 s

    0.8 s

    Your largest element renders in 0.8 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “body”.

  • Speed Index: 0.8 s

    0.8 s

    Visually, the page fills in at 0.8 s (Speed Index), inside the 3.4 s “good” threshold.

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

  • Time to Interactive: 0.8 s

    0.8 s

    The page is fully interactive after 0.8 s.

Images and page weight

3 to fix63
  • 5 images far larger than shown

    650 KiB

    5 images are downloaded at several times the size a phone draws them, for example drAG-logo.png at 627 px wide, shown at 36 px. Resized copies would save about 650 KiB.

  • 9 images in older formats

    9 images (1.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 5 images below the first screen load straight away

    5 images further down the page (492 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.00 g of CO₂ per visit

    0.00 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.00 g of CO₂e: 0.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Page weight: 1 KiB in 1 request

    1 KiB

    Your homepage downloads 1 KiB in 1 request on a phone: HTML 1 KiB (1). That is a lean page.

Accessibility

2 to fixGoogle 7796
  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 57 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 8060
  • robots.txt blocks all crawlers

    Your robots.txt disallows the whole site for every crawler, so search engines are told to stay out.

  • Error status code

    The page answers with an error status, so search engines may drop it.

  • Title is long (66 characters)

    Your title is 66 characters, so Google will cut it off around 60: “Bid & Save Online at Nellis Auction - Overstock and Retail Returns”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Shop and Save at Nellis Auction” and “Shop and Save at Nellis Auction”). One clear main headline is easier for people and search engines.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • 111 internal links, 13 external

    The homepage links to 111 pages on nellisauction.com and 13 external pages.

2 checks passed
  • Meta description: 89 characters

    Your meta description is 89 characters: “Pay a fraction of retail at Nellis Auction, your source for overstock and retail returns.”.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.nellisauction.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://nellisauction.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,381 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix68
  • 1 page without a title

    https://nellisauction.com/browse has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://nellisauction.com/browse is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 6 pages without a meta description

    https://nellisauction.com/careers, https://nellisauction.com/location-hours, https://nellisauction.com/estate-sales, https://nellisauction.com/privacy, https://nellisauction.com/mobile-app-policy and https://nellisauction.com/browse have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages without an H1

    https://nellisauction.com/estate-sales, https://nellisauction.com/help, https://nellisauction.com/faq and https://nellisauction.com/browse have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    https://nellisauction.com/faq took over 3 s to send its HTML from our server.

  • 11 internal pages checked

    We fetched 11 pages linked from your homepage and read each the way a search engine does.

3 checks passed
  • Linked pages load

    10 pages of 11 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

1 to fixGoogle 9693
  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

2 checks passed
  • Tap targets are thumb-sized

    26 of 26 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix56
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 770 words of copy

    The homepage carries about 770 words of visible text.

3 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Log In / Sign Up” and “Contact Us”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 22 other companies contacted

    Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nellisauction.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Remix
Analytics
Google Tag Manager
Hosting
Google Cloud

Upkeep, stack, hiring and company data from programmable.info

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This review found 27 issues on nellisauction.com, including 4 speed issues, 6 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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