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nhg.org website review

Visit site (opens in a new tab)Reviewed 27 October 202625 issues · 99 checks

This review found 25 issues worth fixing on nhg.org, 5 of them high impact, across 99 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.5 sMay 9Oct 241.8 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.0 s
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.7 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.7 s
Jul 4, 20261.9 s
Jul 11, 20261.9 s
Jul 18, 20261.9 s
Jul 25, 20261.8 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.8 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 10, 20261.9 s
Oct 17, 20261.8 s
Oct 24, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
160 ms149 msMay 9Oct 24159 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026150 ms
May 16, 2026151 ms
May 23, 2026153 ms
May 30, 2026153 ms
Jun 6, 2026157 ms
Jun 13, 2026156 ms
Jun 20, 2026159 ms
Jun 27, 2026157 ms
Jul 4, 2026155 ms
Jul 11, 2026154 ms
Jul 18, 2026152 ms
Jul 25, 2026153 ms
Aug 1, 2026153 ms
Aug 8, 2026154 ms
Aug 15, 2026154 ms
Aug 22, 2026154 ms
Aug 29, 2026153 ms
Sep 5, 2026153 ms
Sep 12, 2026153 ms
Sep 19, 2026150 ms
Sep 26, 2026151 ms
Oct 3, 2026153 ms
Oct 10, 2026153 ms
Oct 17, 2026156 ms
Oct 24, 2026159 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nhg.org (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nhg.org at 0.4 s0.4 s
  2. nhg.org at 0.8 s0.8 s
  3. nhg.org at 1.1 s1.1 s
  4. nhg.org at 1.5 s1.5 s
  5. nhg.org at 1.9 s1.9 s
  6. nhg.org at 2.3 s2.3 s
  7. nhg.org at 2.6 s2.6 s
  8. nhg.org at 3.0 s3.0 s

nhg.org does not allow embedding, so this is Google's rendering of the page.

Speed

5 to fix84
  • Render-blocking requests

    1.6 s

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Mobile performance score: 84

    84/100

    Your mobile performance score is 84 (desktop: 98). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    450 ms · 180 KiB

    About 180 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Use efficient cache lifetimes

    336 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (336 KiB).

  • FontAwesome CDN adds 13 ms

    13 ms

    FontAwesome CDN costs a phone 13 ms of main-thread work and 455 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    247 KiB

    About 247 KiB of JavaScript is downloaded but never used on this page.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 103 ms. During a long task the page ignores taps.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • 3 third-party services on the page

    3 third-party services load with your homepage (FontAwesome CDN, Adobe TypeKit and Google Fonts), adding 564 KiB and 13 ms of main-thread time.

  • Improve image delivery

    15 KiB

    1 image could be 15 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    11 KiB

    Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.1 s

    A phone's processor spends 1.1 s on main-thread work while loading, 360 ms of it running JavaScript. That is comfortably low.

  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 8.9 s

    8.9 s

    The page becomes fully interactive after 8.9 s. Good is under 3.8 s.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 3.6 s

    3.6 s

    Your largest element takes 3.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Huisartsgeneeskundig onderzoek stimuleren”. Most of its time is resource load delay (1.7 s).

  • Speed Index: 4.1 s

    4.1 s

    Visually, the page fills in at 4.1 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 150 ms to 159 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 160 ms

    160 ms

    Real visitors wait 160 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

  • Total Blocking Time: 53 ms

    53 ms

    Scripts block the page for only 53 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix97
  • An image on the first screen is lazy-loaded

    NHG-Huisartsgeneeskundig-onderzoek-stimuleren-768x578.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 5 images in older formats

    5 images (184 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.4 g of CO₂ per visit

    0.44 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.44 g of CO₂e: 53.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Page weight: 1.6 MB in 70 requests

    1.6 MB

    Your homepage downloads 1.6 MB in 70 requests on a phone: scripts 650 KiB (19), fonts 457 KiB (20) and images 289 KiB (12). That is a lean page.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 9999
  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 10 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10090
  • 2 H1 headlines

    There are 2 <h1> headlines (“NHG” and “Kennis is de sleutel tot ons vak”). One clear main headline is easier for people and search engines.

  • Meta description is long (164 characters)

    Your meta description is 164 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 45 internal links, 8 external

    The homepage links to 45 pages on nhg.org and 8 external pages.

6 checks passed
  • Title: 37 characters

    Your title is a healthy 37 characters: “Het Nederlands Huisartsen Genootschap”.

  • Canonical URL set

    The canonical URL is https://www.nhg.org/.

  • Structured data in place

    Structured data found: LocalBusiness, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.nhg.org/sitemaps.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (534 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 2 pages without a meta description

    /inloggen and /over/huisartsgeneeskundig-onderzoek-stimuleren/kennisagenda have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    /inloggen and /winkelwagen have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    /inloggen took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'register')”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    21 of 24 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • 1 broken external link

    1 link to other sites is dead, for example https://elearning.nhg.org/ (404).

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.nhg.org/inloggen.

  • security.txt has expired

    Your security.txt expired on 2026-10-21, so researchers may not trust its contact details.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (nhg.org).

  • Valid certificate (63 days left)

    The certificate from Let's Encrypt · YR2 verifies for nhg.org and is valid for another 63 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://nhg.org redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

4 checks passed
  • Domain is 26 years old

    26 years

    nhg.org was registered in Mar 2000 through Hosting Concepts B.V. d/b/a Registrar.eu. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only amazonaws.com, sectigo.com and letsencrypt.org to issue certificates for nhg.org, so a mis-issued certificate from anyone else is refused.

  • DNSSEC is on

    nhg.org's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Mar 2030

    nhg.org is registered until Mar 2030.

Content and conversion

5 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 388 words of copy

    The homepage carries about 388 words of visible text.

2 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact”.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be nhg.org is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 a ip4:94.228.142.43 ip4:37.46.141.132 ip4:94.228.131.10 ip4:136.144.191.88 ip4:94.228.137.23 ip4:94.228.137.148 …”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

  • 3 plugins are behind their latest release.tablepress 3.4 → 3.4.1 · cookie-law-info 3.5.6 → 3.5.7 · woocommerce 11.1.2 → 11.2.1

Stack

CMS
WordPress 18.3.1
Framework
React
E-commerce
WooCommerce
Hosting
TrueServer BV AS number

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 25 issues on nhg.org, including 11 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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