nexsmart.dk website review

The page has 36,941 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

Your mobile performance score is 44. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 8.0 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Cookie-Script.com, zuzana.ai and Google Tag Manager and others), adding 2.5 MB and 1.3 s of main-thread time.

15 long tasks block the main thread while loading, the longest for 1.2 s. During a long task the page ignores taps.

About 741 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 260 ms faster on a phone.

14 files are served with short cache lifetimes, so returning visitors download them again (638 KiB).

Cookie-Script.com costs a phone 471 ms of main-thread work and 558 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

zuzana.ai costs a phone 385 ms of main-thread work and 926 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 289 ms of main-thread work and 522 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Klaviyo costs a phone 96 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 24 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

1 image could be 8 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 33 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying JavaScript.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The page becomes fully interactive after 24.7 s. Good is under 3.8 s.

Scripts block taps and scrolling for 2.4 s in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 10.0 s (Speed Index). Good is under 3.4 s.

Your largest element takes 5.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Real visitors wait 409 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 140 ms to 237 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

10 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.2 MB in 262 requests on a phone: scripts 2.8 MB (81), other files 918 KiB (150) and fonts 261 KiB (8). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.19 g of CO₂e: 142.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

3 images have no alt text, which hurts accessibility and image search.

Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

2 links have no real href, so search engines can't follow them.

The homepage links to 68 pages on nexsmart.dk and 12 external pages.

A phone browser shows 20,228 words, but the HTML your server sends has only 1,882. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://nexsmart.dk/collections/alarmpakker-2, https://nexsmart.dk/collections/alarm-hovedenhed-2 and https://nexsmart.dk/collections/alarm-sensorer-2 are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

https://nexsmart.dk/collections/black-month, https://nexsmart.dk/collections/alarmpakker-2, https://nexsmart.dk/collections/alarm-hovedenhed-2, https://nexsmart.dk/collections/alarm-sensorer-2, https://nexsmart.dk/collections/smart-home-sikkerhedspakker and https://nexsmart.dk/collections/kamera-tilbehor and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

https://nexsmart.dk/products/nexsmart%E2%84%A2-scope2-surveillance-camera-aon, https://nexsmart.dk/products/senze2-aon, https://nexsmart.dk/products/nexsmart-view-overvagningskamera, https://nexsmart.dk/products/nexsmart-scope2-plus-aon and https://nexsmart.dk/products/nexsmart%E2%84%A2-vision5 use the same meta description. A description written for each page earns more clicks.

Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://nexsmart.dk/products/nexsmart%E2%84%A2-scope2-surveillance-camera-aon, whose canonical is https://nexsmart.dk/products/nexsmart%e2%84%a2-scope2-surveillance-camera-aon. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=52010719&tm=shpfy_ui&Ver=2&mid=030e3b93-a75d-4daf-9f99-87c8ec2c7179&bo=1&sid=0d6f5840dbb511f1962b4b7e371cdd4e&vid=0d6f8e00dbb511f1aae769801553e5c7&vids=1&msclkid=N&pi=.

20 of 27 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

3 errors were logged to the browser console while the page loaded, for example “CookieInformation is not defined”.

Large scripts ship without source maps.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 20,228 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo, Meta Pixel and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 6 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.