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ninelivesbazaar.com website review

Visit site (opens in a new tab)Reviewed 8 November 202638 issues · 77 checks

This review found 38 issues worth fixing on ninelivesbazaar.com, 11 of them high impact, across 77 checks. The most urgent: 40 images over 500 KB. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of ninelivesbazaar.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ninelivesbazaar.com at 0.4 s0.4 s
  2. ninelivesbazaar.com at 0.8 s0.8 s
  3. ninelivesbazaar.com at 1.3 s1.3 s
  4. ninelivesbazaar.com at 1.7 s1.7 s
  5. ninelivesbazaar.com at 2.1 s2.1 s
  6. ninelivesbazaar.com at 2.5 s2.5 s
  7. ninelivesbazaar.com at 2.9 s2.9 s
  8. ninelivesbazaar.com at 3.4 s3.4 s

Speed

10 to fix58
  • Reduce unused JavaScript

    1.6 s · 704 KiB

    About 704 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • 6,200 HTML elements

    The page has 6,200 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 4.3 s

    A phone's processor spends 4.3 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    1.3 MB

    28 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Mobile performance score: 58

    58/100

    Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Shopify and Google Tag Manager and others), adding 1.5 MB and 752 ms of main-thread time.

  • Render-blocking requests

    450 ms

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Use efficient cache lifetimes

    100 ms · 338 KiB

    34 files are served with short cache lifetimes, so returning visitors download them again (338 KiB).

  • Font display

    400 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 400 ms).

  • Klaviyo adds 186 ms

    186 ms

    Klaviyo costs a phone 186 ms of main-thread work and 534 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 209 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    60 KiB

    About 60 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    28 KiB

    Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    16 KiB

    16 KiB JavaScript is shipped twice across bundles.

  • Minify JavaScript

    16 KiB

    16 KiB could be saved by minifying JavaScript.

  • Minify CSS

    10 KiB

    10 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix59
  • Largest Contentful Paint: 94.5 s

    94.5 s

    Your largest element takes 94.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 110.2 s

    110.2 s

    The page becomes fully interactive after 110.2 s. Good is under 3.8 s.

  • Speed Index: 12.4 s

    12.4 s

    Visually, the page fills in at 12.4 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.13

    0.13

    The layout shifts by 0.13 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Total Blocking Time: 133 ms

    133 ms

    Scripts block the page for only 133 ms while loading. Good is under 200 ms.

Images and page weight

4 to fix38
  • 40 images over 500 KB

    40 images weigh 40.5 MB together. On a phone connection a single image that size takes seconds.

  • Page weight: 37.0 MB in 765 requests

    37.0 MB

    Your homepage downloads 37.0 MB in 765 requests on a phone: images 34.0 MB (490), scripts 1.8 MB (127) and other files 872 KiB (129). Under 2 MB keeps phones on slow connections fast.

  • 40 images in older formats

    40 images (40.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 7 images below the first screen load straight away

    7 images further down the page (7.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 10.5 g of CO₂ per visit

    10.48 g

    By the Sustainable Web Design model, a visit to your homepage emits about 10.48 g of CO₂e: 1257.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8993
  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 71 images without alt text

    71 images have no alt text, which hurts accessibility and image search.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (3 elements)

    Headings should not be empty: 3 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9281
  • Title is long (67 characters)

    Your title is 67 characters, so Google will cut it off around 60: “Nine Lives Bazaar | Bold, Bohemian Fashion for the Statement Makers”.

  • Meta description is long (162 characters)

    Your meta description is 162 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • One H1 headline

    Your <h1> is empty.

  • 351 internal links, 8 external

    The homepage links to 351 pages on ninelivesbazaar.com and 8 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://us.ninelivesbazaar.com/.

  • Structured data in place

    Structured data found: BreadcrumbList.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://us.ninelivesbazaar.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://us.ninelivesbazaar.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (4,458 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 2 pages without a meta description

    https://us.ninelivesbazaar.com/collections/all and https://us.ninelivesbazaar.com/collections/signature-staples have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://us.ninelivesbazaar.com/collections/all and https://us.ninelivesbazaar.com/collections/dresses have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 104 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    5 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 5 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9285
  • 47 small tap targets

    47 of 61 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 71 distorted images

    71 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Cannot assign to read only property 'protect' of object '#<Object>'”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix70
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 531 words of copy

    The homepage carries about 531 words of visible text.

3 checks passed
  • 7 calls to action

    The homepage has 7 calls to action, for example “Shop All”, “Shop” and “Shop All Sale”.

  • 6 short forms

    6 short forms (3 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics and PostHog.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 39 other companies contacted

    Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ninelivesbazaar.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Unicorn · Gorgias Live Chat Helpdesk · Klaviyo Email Marketing Sms · Tolstoy · Covet Instagram Feed Reviews · esc-apps-cdn.com · amazonaws.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | PostHog
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

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This review found 38 issues on ninelivesbazaar.com, including 15 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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