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ninelivesbazaar.com website review
Visit site (opens in a new tab)Reviewed 8 November 202638 issues · 77 checks
This review found 38 issues worth fixing on ninelivesbazaar.com, 11 of them high impact, across 77 checks. The most urgent: 40 images over 500 KB. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75C- #64,789 of 98,119 reviewed websitesbeats 30%
- #39,712 of 53,524 online storesbeats 22%
- #37,404 of 48,541 Shopify storesbeats 19%
Closest competitors among Shopify stores
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.3 s
1.7 s
2.1 s
2.5 s
2.9 s
3.4 s
Speed
Reduce unused JavaScript
1.6 s · 704 KiBAbout 704 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.
6,200 HTML elements
The page has 6,200 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 4.3 s
A phone's processor spends 4.3 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
1.3 MB28 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Mobile performance score: 58
58/100Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Klaviyo, Shopify and Google Tag Manager and others), adding 1.5 MB and 752 ms of main-thread time.
Render-blocking requests
450 ms8 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
Use efficient cache lifetimes
100 ms · 338 KiB34 files are served with short cache lifetimes, so returning visitors download them again (338 KiB).
Font display
400 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 400 ms).
Klaviyo adds 186 ms
186 msKlaviyo costs a phone 186 ms of main-thread work and 534 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 209 ms. During a long task the page ignores taps.
Reduce unused CSS
60 KiBAbout 60 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
28 KiBPolyfills for old browsers add 28 KiB JavaScript that modern phones do not need.
Duplicated JavaScript
16 KiB16 KiB JavaScript is shipped twice across bundles.
Minify JavaScript
16 KiB16 KiB could be saved by minifying JavaScript.
Minify CSS
10 KiB10 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 94.5 s
94.5 sYour largest element takes 94.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 110.2 s
110.2 sThe page becomes fully interactive after 110.2 s. Good is under 3.8 s.
Speed Index: 12.4 s
12.4 sVisually, the page fills in at 12.4 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.13
0.13The layout shifts by 0.13 while loading, so content jumps under the reader's thumb. Good is under 0.1.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Total Blocking Time: 133 ms
133 msScripts block the page for only 133 ms while loading. Good is under 200 ms.
Images and page weight
40 images over 500 KB
40 images weigh 40.5 MB together. On a phone connection a single image that size takes seconds.
Page weight: 37.0 MB in 765 requests
37.0 MBYour homepage downloads 37.0 MB in 765 requests on a phone: images 34.0 MB (490), scripts 1.8 MB (127) and other files 872 KiB (129). Under 2 MB keeps phones on slow connections fast.
40 images in older formats
40 images (40.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
7 images below the first screen load straight away
7 images further down the page (7.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 10.5 g of CO₂ per visit
10.48 gBy the Sustainable Web Design model, a visit to your homepage emits about 10.48 g of CO₂e: 1257.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
71 images without alt text
71 images have no alt text, which hurts accessibility and image search.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
6 links without text
6 visible links have no text or label, so screen readers cannot say where they go.
Headings should not be empty (3 elements)
Headings should not be empty: 3 elements on the page fail this check, rated minor by axe-core.
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (67 characters)
Your title is 67 characters, so Google will cut it off around 60: “Nine Lives Bazaar | Bold, Bohemian Fashion for the Statement Makers”.
Meta description is long (162 characters)
Your meta description is 162 characters; Google truncates after about 160, so the end of your pitch is cut.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
One H1 headline
Your <h1> is empty.
351 internal links, 8 external
The homepage links to 351 pages on ninelivesbazaar.com and 8 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://us.ninelivesbazaar.com/.
Structured data in place
Structured data found: BreadcrumbList.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://us.ninelivesbazaar.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://us.ninelivesbazaar.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (4,458 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages without a meta description
https://us.ninelivesbazaar.com/collections/all and https://us.ninelivesbazaar.com/collections/signature-staples have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://us.ninelivesbazaar.com/collections/all and https://us.ninelivesbazaar.com/collections/dresses have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 104 found) and read each the way a search engine does.
5 checks passed
Linked pages load
5 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 5 pages that loaded have a <title>.
Best practices
47 small tap targets
47 of 61 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
71 distorted images
71 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Cannot assign to read only property 'protect' of object '#<Object>'”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 531 words of copy
The homepage carries about 531 words of visible text.
3 checks passed
7 calls to action
The homepage has 7 calls to action, for example “Shop All”, “Shop” and “Shop All Sale”.
6 short forms
6 short forms (3 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Analytics and PostHog.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
19 cookies set on arrival
19Opening the homepage sets 19 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
39 other companies contacted
Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ninelivesbazaar.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 7 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Unicorn · Gorgias Live Chat Helpdesk · Klaviyo Email Marketing Sms · Tolstoy · Covet Instagram Feed Reviews · esc-apps-cdn.com · amazonaws.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | PostHog
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on ninelivesbazaar.com, including 15 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.