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ninetythree.shop website review

Visit site (opens in a new tab)Reviewed 9 November 202623 issues · 76 checks

This review found 23 issues worth fixing on ninetythree.shop, 5 of them high impact, across 76 checks. The most urgent: 1 page without a title. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.1 s884 msMay 23Nov 71.0 s
Show as table
DateReal-visitor load time (LCP)
May 23, 2026959 ms
May 30, 2026950 ms
Jun 6, 2026975 ms
Jun 13, 2026985 ms
Jun 20, 2026976 ms
Jun 27, 20261.0 s
Jul 4, 20261.0 s
Jul 11, 20261.1 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 2026943 ms
Aug 8, 2026909 ms
Aug 15, 2026909 ms
Aug 22, 2026916 ms
Aug 29, 2026976 ms
Sep 5, 20261.0 s
Sep 12, 20261.0 s
Sep 19, 20261.0 s
Sep 26, 2026997 ms
Oct 3, 2026988 ms
Oct 10, 20261.0 s
Oct 17, 20261.0 s
Oct 24, 20261.1 s
Oct 31, 20261.1 s
Nov 7, 20261.0 s
Real-visitor tap response (INP)75th percentile, phones
115 ms87 msMay 23Nov 7112 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202692 ms
May 30, 202690 ms
Jun 6, 202692 ms
Jun 13, 202693 ms
Jun 20, 202694 ms
Jun 27, 202695 ms
Jul 4, 202696 ms
Jul 11, 202699 ms
Jul 18, 2026102 ms
Jul 25, 2026101 ms
Aug 1, 202695 ms
Aug 8, 202695 ms
Aug 15, 202695 ms
Aug 22, 202695 ms
Aug 29, 202698 ms
Sep 5, 2026104 ms
Sep 12, 2026106 ms
Sep 19, 2026107 ms
Sep 26, 2026111 ms
Oct 3, 2026107 ms
Oct 10, 2026107 ms
Oct 17, 2026110 ms
Oct 24, 2026110 ms
Oct 31, 2026112 ms
Nov 7, 2026112 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ninetythree.shop (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ninetythree.shop at 0.4 s0.4 s
  2. ninetythree.shop at 0.8 s0.8 s
  3. ninetythree.shop at 1.1 s1.1 s
  4. ninetythree.shop at 1.5 s1.5 s
  5. ninetythree.shop at 1.9 s1.9 s
  6. ninetythree.shop at 2.3 s2.3 s
  7. ninetythree.shop at 2.6 s2.6 s
  8. ninetythree.shop at 3.0 s3.0 s

Speed

4 to fix92
  • Render-blocking requests

    800 ms

    15 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • Reduce unused JavaScript

    273 KiB

    About 273 KiB of JavaScript is downloaded but never used on this page.

  • Main-thread work: 2.1 s

    A phone's processor spends 2.1 s on main-thread work while loading, 844 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Klaviyo adds 124 ms

    124 ms

    Klaviyo costs a phone 124 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Shopify and uptain.de and others), adding 930 KiB and 449 ms of main-thread time.

  • Use efficient cache lifetimes

    50 ms · 230 KiB

    21 files are served with short cache lifetimes, so returning visitors download them again (230 KiB).

  • Improve image delivery

    124 KiB

    7 images could be 124 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 110 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    36 KiB

    Polyfills for old browsers add 36 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

2 checks passed
  • Mobile performance score: 92

    92/100

    Your mobile performance score is 92. That is in Google's “good” band (90 and up).

  • Server response: 28 ms

    28 ms

    Your server sent the HTML in 28 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Time to Interactive: 11.9 s

    11.9 s

    The page becomes fully interactive after 11.9 s. Good is under 3.8 s.

  • Tap response (INP) got 23% slower for real visitors

    +23%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 92 ms to 112 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest Contentful Paint: 3.3 s

    3.3 s

    Your largest element takes 3.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • 8 images without width and height

    8 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

10 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.8 s

    0.8 s

    Real visitors wait 0.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 94 ms

    94 ms

    Real visitors wait 94 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 527 ms

    527 ms

    Real visitors wait 527 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 2.9 s

    2.9 s

    Visually, the page fills in at 2.9 s (Speed Index), inside the 3.4 s “good” threshold.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

  • Total Blocking Time: 31 ms

    31 ms

    Scripts block the page for only 31 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 2.3 MB in 249 requests

    2.3 MB

    Your homepage downloads 2.3 MB in 249 requests on a phone: scripts 981 KiB (100), other files 743 KiB (85) and images 493 KiB (21). Under 2 MB keeps phones on slow connections fast.

  • 7 images in older formats

    7 images (407 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.7 g of CO₂ per visit

    0.66 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.66 g of CO₂e: 78.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9195
  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • 8 links without text

    8 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9295
  • One H1 headline

    Your <h1> is empty.

  • 64 internal links, 17 external

    The homepage links to 64 pages on ninetythree.shop and 17 external pages.

7 checks passed
  • Meta description: 142 characters

    Your meta description is 142 characters: “Ob Energy Drinks, Fashion oder deine Lieblingssorten von SALITOS - hier findest du alles von effect®, SALITOS, ganic, 9…”.

  • Title: 51 characters

    Your title is a healthy 51 characters: “ninetythree | Drinks, Fashion & Lifestyle seit 1993”.

  • Canonical URL set

    The canonical URL is https://ninetythree.shop/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://ninetythree.shop/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://ninetythree.shop/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (753 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix68
  • 1 page without a title

    https://ninetythree.shop/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://ninetythree.shop/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages without a meta description

    https://ninetythree.shop/customer_authentication/redirect and https://ninetythree.shop/policies/shipping-policy have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages without an H1

    https://ninetythree.shop/customer_authentication/redirect, https://ninetythree.shop/collections/9-mile-vodka-onlineshop, https://ninetythree.shop/collections/ganic-onlineshop and https://ninetythree.shop/collections/crunchplayrepeat have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    8 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

1 to fixGoogle 9693
  • 8 small tap targets

    8 of 24 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 577 words of copy

    The homepage carries about 577 words of visible text.

3 checks passed
  • 5 calls to action

    The homepage has 5 calls to action, for example “Zum effect® Energy Shop”, “Zum SALITOS Shop” and “Zum 9 MILE Vodka Shop”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 24 other companies contacted

    Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ninetythree.shop, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Consentmo Gdpr · Klaviyo Email Marketing Sms · Ai Index Pro · Dr Free Gift · Uppromote Affiliate · Gdpr Backpack · Affliate By Secomapp · Checkout Regeln Grosse Warenkoerbe 2026 · gelato.tech · loox.io · trustpilot.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 23 issues on ninetythree.shop, including 8 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Earned media and PR openings
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