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ninestarsusa.com website review

Visit site (opens in a new tab)Reviewed 7 November 202627 issues · 85 checks

This review found 27 issues worth fixing on ninestarsusa.com, 6 of them high impact, across 85 checks. The most urgent: 5 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.1 s910 msMay 16Oct 31938 ms
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.1 s
May 23, 20261.1 s
May 30, 20261.1 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.0 s
Jun 27, 20261.0 s
Jul 4, 20261.0 s
Jul 11, 20261.1 s
Jul 18, 20261.1 s
Jul 25, 20261.0 s
Aug 1, 20261.0 s
Aug 8, 2026989 ms
Aug 15, 20261.0 s
Aug 22, 20261.0 s
Aug 29, 20261.1 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 20261.0 s
Sep 26, 20261.0 s
Oct 3, 2026993 ms
Oct 10, 2026961 ms
Oct 17, 2026945 ms
Oct 24, 2026935 ms
Oct 31, 2026938 ms
Real-visitor tap response (INP)75th percentile, phones
104 ms86 msMay 16Oct 31102 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202688 ms
May 23, 202694 ms
May 30, 202696 ms
Jun 6, 202697 ms
Jun 13, 202698 ms
Jun 20, 202696 ms
Jun 27, 202696 ms
Jul 4, 202696 ms
Jul 11, 202695 ms
Jul 18, 202696 ms
Jul 25, 202697 ms
Aug 1, 202697 ms
Aug 8, 202698 ms
Aug 15, 202699 ms
Aug 22, 202696 ms
Aug 29, 202699 ms
Sep 5, 2026102 ms
Sep 12, 2026101 ms
Sep 19, 202699 ms
Sep 26, 2026100 ms
Oct 3, 202696 ms
Oct 10, 202696 ms
Oct 17, 202696 ms
Oct 24, 202696 ms
Oct 31, 2026102 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ninestarsusa.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ninestarsusa.com at 0.4 s0.4 s
  2. ninestarsusa.com at 0.8 s0.8 s
  3. ninestarsusa.com at 1.1 s1.1 s
  4. ninestarsusa.com at 1.5 s1.5 s
  5. ninestarsusa.com at 1.9 s1.9 s
  6. ninestarsusa.com at 2.3 s2.3 s
  7. ninestarsusa.com at 2.6 s2.6 s
  8. ninestarsusa.com at 3.0 s3.0 s

Speed

6 to fix70
  • Mobile performance score: 70

    70/100

    Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    610 ms · 123 KiB

    About 123 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 610 ms faster on a phone.

  • Render-blocking requests

    400 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.

  • Legacy JavaScript

    300 ms · 22 KiB

    Polyfills for old browsers add 22 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • 1,725 HTML elements

    The page has 1,725 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 16 ms

    16 ms

    Shopify costs a phone 16 ms of main-thread work and 432 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    200 ms · 26 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (26 KiB).

  • Reduce unused CSS

    160 ms · 37 KiB

    About 37 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 160 ms faster on a phone.

  • 5 third-party services on the page

    5 third-party services load with your homepage (506.io, Shopify and cloudfront.net and others), adding 718 KiB and 63 ms of main-thread time.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 55 ms. During a long task the page ignores taps.

  • Improve image delivery

    16 KiB

    1 image could be 16 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

2 checks passed
  • Main-thread work: 1.2 s

    A phone's processor spends 1.2 s on main-thread work while loading, 395 ms of it running JavaScript. That is comfortably low.

  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 8.4 s

    8.4 s

    Your largest element takes 8.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 8.4 s

    8.4 s

    The page becomes fully interactive after 8.4 s. Good is under 3.8 s.

  • Speed Index: 5.0 s

    5.0 s

    Visually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 88 ms to 102 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 107 ms

    107 ms

    Real visitors wait 107 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 459 ms

    459 ms

    Real visitors wait 459 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 15% faster for real visitors

    -15%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 5 ms

    5 ms

    Scripts block the page for only 5 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 2.5 MB in 302 requests

    2.5 MB

    Your homepage downloads 2.5 MB in 302 requests on a phone: other files 1.1 MB (191), scripts 854 KiB (56) and images 312 KiB (40). Under 2 MB keeps phones on slow connections fast.

  • About 0.7 g of CO₂ per visit

    0.72 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.72 g of CO₂e: 86.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8791
  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (28 elements)

    All page content should be contained by landmarks: 28 elements on the page fail this check, rated moderate by axe-core.

  • Hidden but focusable

    3 elements hidden from screen readers can still receive keyboard focus.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9284
  • Title is long (82 characters)

    Your title is 82 characters, so Google will cut it off around 60: “Original Motion Sensor Trash Can | Smart Solutions For Everyday Living – NINESTARS”.

  • Structured data has 2 problems

    Structured data found (Organization, WebPage and WebSite) but with 2 problems, for example “Organization: logo is not an absolute URL ("//ninestarsusa.com/cdn/shop/files/Ninestars-Logo-color.…”.

  • One H1 headline

    Your <h1> is empty.

  • 169 internal links, 13 external

    The homepage links to 169 pages on ninestarsusa.com and 13 external pages.

5 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “Ninestars USA makes everyday living a little easier, with smart, hands-free trash cans and home essentials for the kitc…”.

  • Canonical URL set

    The canonical URL is https://ninestarsusa.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://ninestarsusa.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,021 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://ninestarsusa.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 3 pages without a meta description

    https://ninestarsusa.com/collections/all, https://ninestarsusa.com/collections/promotions and https://ninestarsusa.com/collections/shop-by-room have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 55 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    49 of 60 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix89
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 149 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 1,541 words of copy

    The homepage carries about 1,541 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Motion Sensor →” and “Shop Manual →”.

  • 24 calls to action

    The homepage has 24 calls to action, for example “Shop By Type”, “Shop By Room” and “Shop Bathroom”.

  • 13 short forms

    13 short forms (1 field at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 2 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 24 cookies set on arrival

    24

    Opening the homepage sets 24 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 34 other companies contacted

    Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ninestarsusa.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 12 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Eg Auto Add To Cart · Judge Me Reviews · T Lab Ai Translate · Klip Coupons · Sami Wholesale · Bloy Loyalty Rewards · Content Translation · Forms · Selleasy · Social Widget · Ecomsend Restock · Access Pro

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Company

Headquarters
Pomona

Upkeep, stack, hiring and company data from programmable.info

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