nogu.ca website review

The page has 14,636 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 7.8 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

About 872 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 30 ms faster on a phone.

8 third-party services load with your homepage (rebuyengine.com, Shopify and Google Tag Manager and others), adding 1.5 MB and 714 ms of main-thread time.

14 long tasks block the main thread while loading, the longest for 786 ms. During a long task the page ignores taps.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

rebuyengine.com costs a phone 266 ms of main-thread work and 620 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 209 ms of main-thread work and 638 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

11 files are served with short cache lifetimes, so returning visitors download them again (78 KiB).

About 56 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 30 ms faster on a phone.

Polyfills for old browsers add 48 KiB JavaScript that modern phones do not need.

1 image could be 23 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 9.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “NOGU Black Friday gifting event featuring stacked silver, p…”.

The page becomes fully interactive after 20.1 s. Good is under 3.8 s.

Visually, the page fills in at 8.1 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 814 ms in total while the page loads. Good is under 200 ms.

4 images have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 5.6 MB in 397 requests on a phone: images 2.9 MB (120), scripts 1.3 MB (137) and other files 891 KiB (111). Under 2 MB keeps phones on slow connections fast.

black_friday_v2_370x.gif is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

4 images further down the page (184 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

1 image (41 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.59 g of CO₂e: 190.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Some lists contain elements other than list items, which screen readers announce wrongly.

Heading levels should only increase by one: 2 elements on the page fail this check, rated moderate by axe-core.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

70 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 visible links have no text or label, so screen readers cannot say where they go.

ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

Your meta description is 301 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (BreadcrumbList, Organization and WebSite) but with 3 problems, for example “Organization: missing name”.

The homepage links to 291 pages on nogu.ca and 6 external pages.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://www.nogu.ca/collections/nogu-subscription-boxes and https://www.nogu.ca/pages/bracelet-club use the same meta description. A description written for each page earns more clicks.

https://www.nogu.ca/collections/new-this-week, https://www.nogu.ca/collections/back-in-stock, https://www.nogu.ca/collections/trending-now, https://www.nogu.ca/collections/nogu-subscription-boxes, https://www.nogu.ca/collections/must-have and https://www.nogu.ca/collections/moma-art and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://www.nogu.ca/collections/new-this-week, https://www.nogu.ca/collections/back-in-stock, https://www.nogu.ca/collections/trending-now, https://www.nogu.ca/collections/must-have, https://www.nogu.ca/collections/moma-art and https://www.nogu.ca/collections/boxing-day-vault-sale and 3 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 123 found) and read each the way a search engine does.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 2,021 words of visible text.

Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 20 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.