nongs.ca website review

About 198 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

6 files are served with short cache lifetimes, so returning visitors download them again (93 KiB).

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

Shopify costs a phone 273 ms of main-thread work and 342 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.8 s on main-thread work while loading, 846 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

6 third-party services load with your homepage (Shopify, POWr and wholesalegorilla.app and others), adding 648 KiB and 476 ms of main-thread time.

54 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 250 ms faster on a phone.

About 59 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

8 long tasks block the main thread while loading, the longest for 114 ms. During a long task the page ignores taps.

1 image could be 5 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 9.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Purapharm Supplier Portal”.

The page becomes fully interactive after 9.2 s. Good is under 3.8 s.

Visually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.55 g of CO₂e: 65.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 elements use ARIA attributes their role does not allow, which confuses screen readers.

[role="img"] and [role="image"] elements must have alternative text: 10 elements on the page fail this check, rated serious by axe-core.

Elements with visible text labels do not have matching accessible names. (4 elements).

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 25 characters: “Purapharm Supplier Portal”. Between 30 and 65 characters leaves room to say what you do and for whom.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 58 pages on nongs.ca and 4 external pages.

https://nongs.ca/pages/ws-account-create is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://nongs.ca/products/%E5%85%AD%E5%91%B3%E5%9C%B0%E9%BB%83%E4%B8%B8%E9%85%8D%E6%96%B9%E9%A1%86%E7%B2%92-liu-wei-di-huang-wan and https://nongs.ca/products/%e5%85%ad%e5%91%b3%e5%9c%b0%e9%bb%83%e4%b8%b8%e9%85%8d%e6%96%b9%e9%a1%86%e7%b2%92-liu-wei-di-huang-wan all use the title “六味地黃丸配方顆粒 Liu Wei Di Huang Wan – Purapharm Supplier Portal”, and 3 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

https://nongs.ca/collections/all, https://nongs.ca/collections/singles-pinyin, https://nongs.ca/collections/single-nong-s-concentrated-chinese-medicine-granules, https://nongs.ca/collections/%E4%BA%8C%E8%87%B3%E4%BA%94%E5%8A%83 and https://nongs.ca/collections/latin-b-c have no meta description, so Google writes the search snippet from whatever text it finds.

https://nongs.ca/products/%E5%85%AD%E5%91%B3%E5%9C%B0%E9%BB%83%E4%B8%B8%E9%85%8D%E6%96%B9%E9%A1%86%E7%B2%92-liu-wei-di-huang-wan and https://nongs.ca/products/%e5%85%ad%e5%91%b3%e5%9c%b0%e9%bb%83%e4%b8%b8%e9%85%8d%e6%96%b9%e9%a1%86%e7%b2%92-liu-wei-di-huang-wan use the same meta description. A description written for each page earns more clicks.

Your homepage links to 6 pages by a URL that isn't their canonical one, for example https://nongs.ca/products/%E8%8F%8A%E8%8A%B1-flos-chrysanthemi, whose canonical is https://nongs.ca/products/%e8%8f%8a%e8%8a%b1-flos-chrysanthemi. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://nongs.ca/pages/ws-account-create and https://nongs.ca/collections/all have no <h1> headline, so visitors and search engines get no clear main topic.

https://nongs.ca/products/%e5%9b%9b%e7%89%a9%e6%b9%af%e9%85%8d%e6%96%b9%e9%a1%86%e7%b2%92-si-wu-tang, https://nongs.ca/products/%E6%A1%91%E8%8F%8A%E9%A3%B2%E9%85%8D%E6%96%B9%E9%A1%86%E7%B2%92-sang-ju-yin and https://nongs.ca/products/%e6%a1%91%e8%8f%8a%e9%a3%b2%e9%85%8d%e6%96%b9%e9%a1%86%e7%b2%92-sang-ju-yin took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 49 found) and read each the way a search engine does.

15 of 21 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 590 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 10 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.