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noonbrew.co website review
Visit site (opens in a new tab)Reviewed 5 November 202626 issues · 84 checks
This review found 26 issues worth fixing on noonbrew.co, 11 of them high impact, across 84 checks. The most urgent: mobile performance score: 49. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #24,007 of 103,783 reviewed websitesbeats 72%
- #15,628 of 57,943 online storesbeats 67%
- #15,153 of 52,750 Shopify storesbeats 65%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.8 s |
| May 23, 2026 | 2.6 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.4 s |
| Jun 20, 2026 | 2.5 s |
| Jun 27, 2026 | 2.5 s |
| Jul 4, 2026 | 2.5 s |
| Jul 11, 2026 | 2.4 s |
| Jul 18, 2026 | 2.4 s |
| Jul 25, 2026 | 2.4 s |
| Aug 1, 2026 | 2.6 s |
| Aug 8, 2026 | 2.7 s |
| Aug 15, 2026 | 2.8 s |
| Aug 22, 2026 | 2.9 s |
| Aug 29, 2026 | 2.9 s |
| Sep 5, 2026 | 2.9 s |
| Sep 12, 2026 | 2.8 s |
| Sep 19, 2026 | 2.7 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.5 s |
| Oct 10, 2026 | 2.5 s |
| Oct 17, 2026 | 2.5 s |
| Oct 24, 2026 | 2.6 s |
| Oct 31, 2026 | 2.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 138 ms |
| May 23, 2026 | 137 ms |
| May 30, 2026 | 134 ms |
| Jun 6, 2026 | 131 ms |
| Jun 13, 2026 | 130 ms |
| Jun 20, 2026 | 130 ms |
| Jun 27, 2026 | 135 ms |
| Jul 4, 2026 | 137 ms |
| Jul 11, 2026 | 137 ms |
| Jul 18, 2026 | 137 ms |
| Jul 25, 2026 | 138 ms |
| Aug 1, 2026 | 138 ms |
| Aug 8, 2026 | 145 ms |
| Aug 15, 2026 | 153 ms |
| Aug 22, 2026 | 157 ms |
| Aug 29, 2026 | 164 ms |
| Sep 5, 2026 | 166 ms |
| Sep 12, 2026 | 163 ms |
| Sep 19, 2026 | 163 ms |
| Sep 26, 2026 | 162 ms |
| Oct 3, 2026 | 162 ms |
| Oct 10, 2026 | 162 ms |
| Oct 17, 2026 | 162 ms |
| Oct 24, 2026 | 161 ms |
| Oct 31, 2026 | 160 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Mobile performance score: 49
49/100Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.9 s
A phone's processor spends 5.9 s on main-thread work while loading, 3.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, alia-prod.com and Klaviyo and others), adding 2.7 MB and 1.5 s of main-thread time.
Shopify adds 573 ms
573 msShopify costs a phone 573 ms of main-thread work and 1.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
633 KiB49 files are served with short cache lifetimes, so returning visitors download them again (633 KiB).
Reduce unused JavaScript
622 KiBAbout 622 KiB of JavaScript is downloaded but never used on this page.
alia-prod.com adds 436 ms
436 msalia-prod.com costs a phone 436 ms of main-thread work and 305 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
17 long tasks on the main thread
17 long tasks block the main thread while loading, the longest for 416 ms. During a long task the page ignores taps.
2,082 HTML elements
The page has 2,082 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
150 ms · 216 KiB12 images could be 216 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
150 ms · 31 KiBAbout 31 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
150 ms · 12 KiB12 KiB could be saved by minifying JavaScript.
Legacy JavaScript
57 KiBPolyfills for old browsers add 57 KiB JavaScript that modern phones do not need.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Render-blocking requests
50 ms9 files block the first paint until they finish downloading. Deferring or inlining them could save about 50 ms.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 29 ms
29 msYour server sent the HTML in 29 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 26.0 s
26.0 sThe page becomes fully interactive after 26.0 s. Good is under 3.8 s.
Largest Contentful Paint: 7.9 s
7.9 sYour largest element takes 7.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “THE BEST DEAL TO SLEEP ON Better sleep, better mornings, be…”.
Speed Index: 12.0 s
12.0 sVisually, the page fills in at 12.0 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 659 ms
659 msScripts block taps and scrolling for 659 ms in total while the page loads. Good is under 200 ms.
46 images without width and height
46 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 17% slower for real visitors
+17%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 138 ms to 160 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.2 s
2.2 sReal visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 137 ms
137 msReal visitors wait 137 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 774 ms
774 msReal visitors wait 774 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 6.3 MB in 414 requests
6.3 MBYour homepage downloads 6.3 MB in 414 requests on a phone: images 2.5 MB (63), scripts 2.1 MB (157) and other files 857 KiB (161). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
hf_20260116_030027_69f896be-c6b9-47d6-b821-8c81d52d1b24_1.pn weighs 1.2 MB. On a phone connection a single image that size takes seconds.
2 images below the first screen load straight away
2 images further down the page (87 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.8 g of CO₂ per visit
1.78 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.78 g of CO₂e: 213.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
18 text elements with low contrast
18 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
6 tap targets too small
6 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 139 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (162 characters)
Your meta description is 162 characters; Google truncates after about 160, so the end of your pitch is cut.
158 internal links, 20 external
The homepage links to 158 pages on noonbrew.co and 20 external pages.
7 checks passed
One H1 headline
Your main headline reads: “THE BEST DEALTO SLEEP ON”.
Title: 34 characters
Your title is a healthy 34 characters: “The Sleep Treat Company – MoonBrew”.
Canonical URL set
The canonical URL is https://moonbrew.co/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://moonbrew.co/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,406 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://moonbrew.co/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
3 pages without a meta description
https://moonbrew.co/pages/store-locator, https://moonbrew.co/pages/fit-bundle and https://moonbrew.co/pages/3-pack have no meta description, so Google writes the search snippet from whatever text it finds.
6 pages without an H1
https://moonbrew.co/pages/product-finder-quiz, https://moonbrew.co/pages/reviews, https://moonbrew.co/pages/faqs, https://moonbrew.co/pages/fit-bundle, https://moonbrew.co/products/moonbrew-starter-kit and https://moonbrew.co/products/moonbrew-jar have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://moonbrew.co/products/moonbrew-jar has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=97012602&Ver=2&mid=9ab50e05-1af8-4b14-81c3-82d08a9d8168&bo=1&sid=c10247f0d8f611f196487341024042e5&vid=c1024de0d8f611f1b4d8d3668bb1357c&vids=1&msclkid=N&pi=918639831&lg.
9 small tap targets
9 of 44 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
About 1,035 words of copy
The homepage carries about 1,035 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP ALL” and “SHOP KIDS GUMMIES”.
13 calls to action
The homepage has 13 calls to action, for example “SHOP ALL - open shop categories”, “SHOP ALL” and “Track My Order”.
1 short form
A short form (1 field at most) is right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 17 customer or partner logos, 6 trust badges and “join 1,000,000+ customers”.
Analytics in place
Analytics detected: Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
10 trackers load before any consent
10Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
55 cookies set on arrival
55Opening the homepage sets 55 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
79 other companies contacted
Loading the homepage contacts 79 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at noonbrew.co, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 21 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Blotout Edgetag · Redo · Patrol · Okendo · Noindexly · Gorgias Live Chat Helpdesk · Digioh · Klaviyo Email Marketing Sms · Black Crow Ai That Delivers · Unveild Moonbrew · Applovin Shop Integration · Aftersell · Rivo Loyalty Rewards Referrals · Veeper Stop Coupon Leaks · Upcart · Reotter Reorders Retention · cloudfront.net · rechargecdn.com · superfiliate-cdn.com · botnot.io · attn.tv
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- New York
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 26 issues on noonbrew.co, including 14 speed issues and 1 SEO issue. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.