noordcode.com website review

About 1,010 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.7 s faster on a phone.

27 files are served with short cache lifetimes, so returning visitors download them again (702 KiB).

Your mobile performance score is 42. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 6.3 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google Tag Manager, Yotpo and Shopify and others), adding 2.5 MB and 1.8 s of main-thread time.

Google Tag Manager costs a phone 545 ms of main-thread work and 692 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 77 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

Yotpo costs a phone 306 ms of main-thread work and 589 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 304 ms of main-thread work and 483 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google CDN costs a phone 187 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 1,868 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

15 long tasks block the main thread while loading, the longest for 211 ms. During a long task the page ignores taps.

Polyfills for old browsers add 39 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

5 images could be 50 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

29 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 19.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 26.8 s. Good is under 3.8 s.

Visually, the page fills in at 10.0 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 840 ms in total while the page loads. Good is under 200 ms.

Real visitors wait 223 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 162 ms to 206 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

The first text or image appears after 2.8 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.3 MB in 297 requests on a phone: scripts 2.6 MB (110), other files 670 KiB (100) and images 626 KiB (43). Under 2 MB keeps phones on slow connections fast.

15 images (2.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

5 images are downloaded at several times the size a phone draws them, for example NoordCode_Pure_Collagen_450g_445x_crop_center.webp at 445 px wide, shown at 86 px. Resized copies would save about 319 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 1.22 g of CO₂e: 146.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.

13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 frame has no title, so screen-reader users cannot tell what it contains.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

2 visible links have no text or label, so screen readers cannot say where they go.

1 tap target is too small or too close together to hit reliably with a finger.

<td> elements in a large <table> do not have table headers. (1 element).

Your meta description is 161 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (Organization and WebSite) but with 2 problems, for example “Organization: url is not an absolute URL ("/")”.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 83 pages on noordcode.com and 6 external pages.

https://noordcode.com/collections/bars is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://noordcode.com/collections/bars has no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.net/action/0?ti=97175567&tm=shpfy_ui&Ver=2&mid=13ed0a22-eb11-4165-abdb-cb1094586d3a&bo=2&pi=918639831&lg=en-US&sw=390&sh=844&sc=24&nwd=1&tl=NoordCode%20%7C%20Better%20Ingredients,%20B.

7 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

6 errors were logged to the browser console while the page loaded, for example “gsap is not defined”.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 632 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 26 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.