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noorio.com website review

Visit site (opens in a new tab)Reviewed 7 November 202638 issues · 93 checks

This review found 38 issues worth fixing on noorio.com, 10 of them high impact, across 93 checks. The most urgent: mobile performance score: 45. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.5 sMay 16Oct 311.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.6 s
May 23, 20261.7 s
May 30, 20261.7 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.6 s
Aug 1, 20261.7 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.7 s
Oct 17, 20261.6 s
Oct 24, 20261.6 s
Oct 31, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
182 ms123 msMay 16Oct 31166 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026136 ms
May 23, 2026138 ms
May 30, 2026132 ms
Jun 6, 2026130 ms
Jun 13, 2026137 ms
Jun 20, 2026137 ms
Jun 27, 2026145 ms
Jul 4, 2026147 ms
Jul 11, 2026139 ms
Jul 18, 2026138 ms
Jul 25, 2026138 ms
Aug 1, 2026141 ms
Aug 8, 2026145 ms
Aug 15, 2026146 ms
Aug 22, 2026155 ms
Aug 29, 2026156 ms
Sep 5, 2026154 ms
Sep 12, 2026161 ms
Sep 19, 2026153 ms
Sep 26, 2026150 ms
Oct 3, 2026162 ms
Oct 10, 2026169 ms
Oct 17, 2026175 ms
Oct 24, 2026169 ms
Oct 31, 2026166 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of noorio.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. noorio.com at 0.8 s0.8 s
  2. noorio.com at 1.5 s1.5 s
  3. noorio.com at 2.3 s2.3 s
  4. noorio.com at 3.1 s3.1 s
  5. noorio.com at 3.9 s3.9 s
  6. noorio.com at 4.6 s4.6 s
  7. noorio.com at 5.4 s5.4 s
  8. noorio.com at 6.2 s6.2 s

Speed

12 to fix45
  • Mobile performance score: 45

    45/100

    Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Google Tag Manager and TikTok and others), adding 2.9 MB and 1.1 s of main-thread time.

  • Improve image delivery

    350 ms · 757 KiB

    20 images could be 757 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • Reduce unused JavaScript

    1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page.

  • Render-blocking requests

    500 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • YouTube adds 347 ms

    347 ms

    YouTube costs a phone 347 ms of main-thread work and 993 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    403 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (403 KiB).

  • Google Tag Manager adds 312 ms

    312 ms

    Google Tag Manager costs a phone 312 ms of main-thread work and 521 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.4 s

    A phone's processor spends 3.4 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • TikTok adds 138 ms

    138 ms

    TikTok costs a phone 138 ms of main-thread work and 295 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,593 HTML elements

    The page has 1,593 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 21 ms

    21 ms

    Shopify costs a phone 21 ms of main-thread work and 699 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 151 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    110 KiB

    About 110 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    33 KiB

    Polyfills for old browsers add 33 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Time to Interactive: 24.2 s

    24.2 s

    The page becomes fully interactive after 24.2 s. Good is under 3.8 s.

  • Speed Index: 10.9 s

    10.9 s

    Visually, the page fills in at 10.9 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 6.1 s

    6.1 s

    Your largest element takes 6.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Cumulative Layout Shift: 0.265

    0.265

    The layout shifts by 0.265 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Tap response (INP) got 22% slower for real visitors

    +22%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 136 ms to 166 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 37 images without width and height

    37 images have no width and height attributes, so the layout jumps as each one loads.

  • Total Blocking Time: 426 ms

    426 ms

    Scripts block taps and scrolling for 426 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 166 ms

    166 ms

    Real visitors wait 166 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 708 ms

    708 ms

    Real visitors wait 708 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

Images and page weight

3 to fix53
  • Page weight: 5.4 MB in 284 requests

    5.4 MB

    Your homepage downloads 5.4 MB in 284 requests on a phone: scripts 2.4 MB (73), images 2.0 MB (65) and other files 696 KiB (118). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    3_8eeade98-717e-4967-84b0-c1149bca2d92.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 3 images far larger than shown

    284 KiB

    3 images are downloaded at several times the size a phone draws them, for example hub01_1500x1901.jpg at 1,500 px wide, shown at 366 px. Resized copies would save about 284 KiB.

  • About 1.5 g of CO₂ per visit

    1.53 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.53 g of CO₂e: 183.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

6 to fixGoogle 9493
  • 12 text elements with low contrast

    12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Interactive controls must not be nested (5 elements)

    Interactive controls must not be nested: 5 elements on the page fail this check, rated serious by axe-core.

  • Scrollable region must have keyboard access (3 elements)

    Scrollable region must have keyboard access: 3 elements on the page fail this check, rated serious by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Alternative text of images should not be repeated as text (2 elements)

    Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 140 images in the HTML carry an alt attribute.

  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8586
  • 20 H1 headlines

    There are 20 <h1> headlines (“”, “Solar Camera Set” and “Bestseller”). One clear main headline is easier for people and search engines.

  • Meta description is long (307 characters)

    Your meta description is 307 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 5 links with vague text

    5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 144 internal links, 35 external

    The homepage links to 144 pages on noorio.com and 35 external pages.

6 checks passed
  • Title: 64 characters

    Your title is a healthy 64 characters: “Noorio - Smart Home Security Camera Systems – Noorio Innovations”.

  • Canonical URL set

    The canonical URL is https://noorio.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://noorio.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,480 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://noorio.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 4 pages without an H1

    https://noorio.com/collections/all, https://noorio.com/pages/holiday, https://noorio.com/pages/noorio-cloud-storage and https://noorio.com/blogs/news have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 44 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 6980
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=343040918&Ver=2&mid=3aeb1b79-49e0-48b3-9a3e-e0dcc03bd597&bo=1&sid=623f0290da4b11f194b997740a2ef603&vid=623f2820da4b11f1acbae534d6ad01c3&vids=1&msclkid=N&pi=918639831&l.

  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 21 distorted images

    21 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    27 of 27 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 1,283 words of copy

    The homepage carries about 1,283 words of visible text.

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now” and “details Learn More”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “Shop Now”, “details Learn More” and “Contact Us”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 90 testimonial or review blocks, 22 customer or partner logos and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel and Hotjar.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 26 cookies set on arrival

    26

    Opening the homepage sets 26 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 43 other companies contacted

    Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at noorio.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 5 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

shareasale.com · cj.com · seel.com · amazonaws.com · printful.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Hotjar
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 38 issues on noorio.com, including 19 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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