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norquest.ca website review
Visit site (opens in a new tab)Reviewed 28 October 202647 issues · 87 checks
This review found 47 issues worth fixing on norquest.ca, 15 of them high impact, across 87 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
66DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.4 s |
| May 16, 2026 | 2.5 s |
| May 23, 2026 | 2.7 s |
| May 30, 2026 | 2.9 s |
| Jun 6, 2026 | 3.1 s |
| Jun 13, 2026 | 3.0 s |
| Jun 20, 2026 | 2.9 s |
| Jun 27, 2026 | 2.8 s |
| Jul 4, 2026 | 2.8 s |
| Jul 11, 2026 | 2.7 s |
| Jul 18, 2026 | 2.7 s |
| Jul 25, 2026 | 2.8 s |
| Aug 1, 2026 | 2.7 s |
| Aug 8, 2026 | 2.6 s |
| Aug 15, 2026 | 2.6 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.5 s |
| Sep 5, 2026 | 2.6 s |
| Sep 12, 2026 | 2.6 s |
| Sep 19, 2026 | 2.7 s |
| Sep 26, 2026 | 2.7 s |
| Oct 3, 2026 | 2.7 s |
| Oct 10, 2026 | 2.7 s |
| Oct 17, 2026 | 2.6 s |
| Oct 24, 2026 | 2.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 201 ms |
| May 16, 2026 | 201 ms |
| May 23, 2026 | 205 ms |
| May 30, 2026 | 213 ms |
| Jun 6, 2026 | 220 ms |
| Jun 13, 2026 | 222 ms |
| Jun 20, 2026 | 221 ms |
| Jun 27, 2026 | 221 ms |
| Jul 4, 2026 | 218 ms |
| Jul 11, 2026 | 213 ms |
| Jul 18, 2026 | 214 ms |
| Jul 25, 2026 | 221 ms |
| Aug 1, 2026 | 227 ms |
| Aug 8, 2026 | 236 ms |
| Aug 15, 2026 | 242 ms |
| Aug 22, 2026 | 245 ms |
| Aug 29, 2026 | 247 ms |
| Sep 5, 2026 | 243 ms |
| Sep 12, 2026 | 240 ms |
| Sep 19, 2026 | 237 ms |
| Sep 26, 2026 | 237 ms |
| Oct 3, 2026 | 242 ms |
| Oct 10, 2026 | 247 ms |
| Oct 17, 2026 | 247 ms |
| Oct 24, 2026 | 249 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
1.9 s
2.9 s
3.8 s
4.8 s
5.8 s
6.7 s
7.7 s
Speed
Render-blocking requests
4.9 s12 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.9 s.
Reduce unused CSS
2.5 s · 440 KiBAbout 440 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.5 s faster on a phone.
Mobile performance score: 40
40/100Your mobile performance score is 40 (desktop: 65). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.1 s
A phone's processor spends 4.1 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and fw-cdn.com and others), adding 1.4 MB and 1.6 s of main-thread time.
Reduce unused JavaScript
600 ms · 738 KiBAbout 738 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.
Google Tag Manager adds 901 ms
901 msGoogle Tag Manager costs a phone 901 ms of main-thread work and 730 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
750 ms · 128 KiB2 images could be 128 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.
Font display
550 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 550 ms).
Use efficient cache lifetimes
449 KiB14 files are served with short cache lifetimes, so returning visitors download them again (449 KiB).
Minify JavaScript
300 ms · 66 KiB66 KiB could be saved by minifying JavaScript.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 301 ms. During a long task the page ignores taps.
Facebook adds 263 ms
263 msFacebook costs a phone 263 ms of main-thread work and 255 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
75 KiBPolyfills for old browsers add 75 KiB JavaScript that modern phones do not need.
Document request latency
35 KiBThe HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.
Phones get a much slower page than desktops
Desktop scores 65 but mobile only 40. A gap that wide usually means heavy scripts and images that hit phones hardest.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 177 ms
177 msYour server sent the HTML in 177 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 29.4 s
29.4 sThe page becomes fully interactive after 29.4 s. Good is under 3.8 s.
Largest Contentful Paint: 8.8 s
8.8 sYour largest element takes 8.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
First Contentful Paint: 5.7 s
5.7 sThe first text or image appears after 5.7 s on a phone. Good is under 1.8 s.
Speed Index: 8.6 s
8.6 sVisually, the page fills in at 8.6 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 710 ms
710 msScripts block taps and scrolling for 710 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 2.6 s
2.6 sReal visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 271 ms
271 msReal visitors wait 271 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 23% slower for real visitors
+23%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 201 ms to 249 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.7 s
2.7 sReal visitors see the first content after 2.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 926 ms
926 msReal visitors wait 926 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.026
0.026The layout barely moves while loading (CLS 0.026, good is under 0.1).
Images and page weight
Page weight: 13.0 MB in 126 requests
13.0 MBYour homepage downloads 13.0 MB in 126 requests on a phone: images 8.4 MB (20), media 2.0 MB (2) and scripts 1.7 MB (43). Under 2 MB keeps phones on slow connections fast.
5 images over 500 KB
5 images weigh 7.7 MB together. On a phone connection a single image that size takes seconds.
8 images in older formats
8 images (8.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
4 images below the first screen load straight away
4 images further down the page (2.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
3 images far larger than shown
47 KiB3 images are downloaded at several times the size a phone draws them, for example ciil-disability-justice-and-employment.png at 940 px wide, shown at 300 px. Resized copies would save about 47 KiB.
About 3.7 g of CO₂ per visit
3.70 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.70 g of CO₂e: 443.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
5 images without alt text
5 images have no alt text, which hurts accessibility and image search.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is long (84 characters)
Your title is 84 characters, so Google will cut it off around 60: “Edmonton's community college. Find your path. - NorQuest College - Edmonton, Alberta”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
120 internal links, 22 external
The homepage links to 120 pages on norquest.ca and 22 external pages.
4 checks passed
One H1 headline
Your main headline reads: “Find your path”.
Canonical URL set
The canonical URL is https://www.norquest.ca/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.norquest.ca/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,087 words), so crawlers that don't run JavaScript still read it.
Other pages
6 links to non-canonical URLs
Your homepage links to 6 pages by a URL that isn't their canonical one, for example https://www.norquest.ca/programs-and-courses/browse-programs-and-courses, whose canonical is https://www.norquest.ca/programs-courses/browse-programs-and-courses. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
2 pages slow to respond
https://www.norquest.ca/programs-and-courses/continuing-education and https://www.norquest.ca/programs-and-courses/microcredentials took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 87 found) and read each the way a search engine does.
6 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Every page has a meta description
All 14 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=97232700&tm=gtm002&Ver=2&mid=738b453c-c69f-447a-af98-038a20f308a2&bo=1&sid=4464fcb0d26d11f1b879331640eb98a6&vid=44652b40d26d11f19b7af1326ddffa46&vids=1&msclkid=N>m_t.
4 small tap targets
4 of 7 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 2 deprecated browser APIs that will stop working in future browsers (“`StorageType.persistent` is deprecated. Please use standardized `navigator.storage` instead.”).
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 11 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 647 words of copy
The homepage carries about 647 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “start with your career goals”.
10 calls to action
The homepage has 10 calls to action, for example “Learn how to apply to NorQuest”, “How to apply” and “Academic schedule”.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
19 cookies set on arrival
19Opening the homepage sets 19 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
35 other companies contacted
Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at norquest.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Vue.js
- Analytics
- Google Tag Manager
- Hosting
- Norquest
Company
- Founded
- 1965
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 47 issues on norquest.ca, including 24 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.