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norquest.ca website review

Visit site (opens in a new tab)Reviewed 28 October 202647 issues · 87 checks

This review found 47 issues worth fixing on norquest.ca, 15 of them high impact, across 87 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.2 s2.3 sMay 9Oct 242.6 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.4 s
May 16, 20262.5 s
May 23, 20262.7 s
May 30, 20262.9 s
Jun 6, 20263.1 s
Jun 13, 20263.0 s
Jun 20, 20262.9 s
Jun 27, 20262.8 s
Jul 4, 20262.8 s
Jul 11, 20262.7 s
Jul 18, 20262.7 s
Jul 25, 20262.8 s
Aug 1, 20262.7 s
Aug 8, 20262.6 s
Aug 15, 20262.6 s
Aug 22, 20262.6 s
Aug 29, 20262.5 s
Sep 5, 20262.6 s
Sep 12, 20262.6 s
Sep 19, 20262.7 s
Sep 26, 20262.7 s
Oct 3, 20262.7 s
Oct 10, 20262.7 s
Oct 17, 20262.6 s
Oct 24, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
256 ms194 msMay 9Oct 24249 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026201 ms
May 16, 2026201 ms
May 23, 2026205 ms
May 30, 2026213 ms
Jun 6, 2026220 ms
Jun 13, 2026222 ms
Jun 20, 2026221 ms
Jun 27, 2026221 ms
Jul 4, 2026218 ms
Jul 11, 2026213 ms
Jul 18, 2026214 ms
Jul 25, 2026221 ms
Aug 1, 2026227 ms
Aug 8, 2026236 ms
Aug 15, 2026242 ms
Aug 22, 2026245 ms
Aug 29, 2026247 ms
Sep 5, 2026243 ms
Sep 12, 2026240 ms
Sep 19, 2026237 ms
Sep 26, 2026237 ms
Oct 3, 2026242 ms
Oct 10, 2026247 ms
Oct 17, 2026247 ms
Oct 24, 2026249 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of norquest.ca (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. norquest.ca at 1.0 s1.0 s
  2. norquest.ca at 1.9 s1.9 s
  3. norquest.ca at 2.9 s2.9 s
  4. norquest.ca at 3.8 s3.8 s
  5. norquest.ca at 4.8 s4.8 s
  6. norquest.ca at 5.8 s5.8 s
  7. norquest.ca at 6.7 s6.7 s
  8. norquest.ca at 7.7 s7.7 s

Speed

13 to fix40
  • Render-blocking requests

    4.9 s

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.9 s.

  • Reduce unused CSS

    2.5 s · 440 KiB

    About 440 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.5 s faster on a phone.

  • Mobile performance score: 40

    40/100

    Your mobile performance score is 40 (desktop: 65). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.1 s

    A phone's processor spends 4.1 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and fw-cdn.com and others), adding 1.4 MB and 1.6 s of main-thread time.

  • Reduce unused JavaScript

    600 ms · 738 KiB

    About 738 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Google Tag Manager adds 901 ms

    901 ms

    Google Tag Manager costs a phone 901 ms of main-thread work and 730 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    750 ms · 128 KiB

    2 images could be 128 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

  • Font display

    550 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 550 ms).

  • Use efficient cache lifetimes

    449 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (449 KiB).

  • Minify JavaScript

    300 ms · 66 KiB

    66 KiB could be saved by minifying JavaScript.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 301 ms. During a long task the page ignores taps.

  • Facebook adds 263 ms

    263 ms

    Facebook costs a phone 263 ms of main-thread work and 255 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    75 KiB

    Polyfills for old browsers add 75 KiB JavaScript that modern phones do not need.

  • Document request latency

    35 KiB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • Phones get a much slower page than desktops

    Desktop scores 65 but mobile only 40. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 177 ms

    177 ms

    Your server sent the HTML in 177 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 29.4 s

    29.4 s

    The page becomes fully interactive after 29.4 s. Good is under 3.8 s.

  • Largest Contentful Paint: 8.8 s

    8.8 s

    Your largest element takes 8.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • First Contentful Paint: 5.7 s

    5.7 s

    The first text or image appears after 5.7 s on a phone. Good is under 1.8 s.

  • Speed Index: 8.6 s

    8.6 s

    Visually, the page fills in at 8.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 710 ms

    710 ms

    Scripts block taps and scrolling for 710 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.6 s

    2.6 s

    Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 271 ms

    271 ms

    Real visitors wait 271 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 23% slower for real visitors

    +23%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 201 ms to 249 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.7 s

    2.7 s

    Real visitors see the first content after 2.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 926 ms

    926 ms

    Real visitors wait 926 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.026

    0.026

    The layout barely moves while loading (CLS 0.026, good is under 0.1).

Images and page weight

5 to fix28
  • Page weight: 13.0 MB in 126 requests

    13.0 MB

    Your homepage downloads 13.0 MB in 126 requests on a phone: images 8.4 MB (20), media 2.0 MB (2) and scripts 1.7 MB (43). Under 2 MB keeps phones on slow connections fast.

  • 5 images over 500 KB

    5 images weigh 7.7 MB together. On a phone connection a single image that size takes seconds.

  • 8 images in older formats

    8 images (8.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 4 images below the first screen load straight away

    4 images further down the page (2.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 3 images far larger than shown

    47 KiB

    3 images are downloaded at several times the size a phone draws them, for example ciil-disability-justice-and-employment.png at 940 px wide, shown at 300 px. Resized copies would save about 47 KiB.

  • About 3.7 g of CO₂ per visit

    3.70 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.70 g of CO₂e: 443.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

2 to fixGoogle 9397
  • 5 images without alt text

    5 images have no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 7776
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is long (84 characters)

    Your title is 84 characters, so Google will cut it off around 60: “Edmonton's community college. Find your path. - NorQuest College - Edmonton, Alberta”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 120 internal links, 22 external

    The homepage links to 120 pages on norquest.ca and 22 external pages.

4 checks passed
  • One H1 headline

    Your main headline reads: “Find your path”.

  • Canonical URL set

    The canonical URL is https://www.norquest.ca/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.norquest.ca/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,087 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 6 links to non-canonical URLs

    Your homepage links to 6 pages by a URL that isn't their canonical one, for example https://www.norquest.ca/programs-and-courses/browse-programs-and-courses, whose canonical is https://www.norquest.ca/programs-courses/browse-programs-and-courses. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 2 pages slow to respond

    https://www.norquest.ca/programs-and-courses/continuing-education and https://www.norquest.ca/programs-and-courses/microcredentials took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 87 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

5 to fixGoogle 5469
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=97232700&tm=gtm002&Ver=2&mid=738b453c-c69f-447a-af98-038a20f308a2&bo=1&sid=4464fcb0d26d11f1b879331640eb98a6&vid=44652b40d26d11f19b7af1326ddffa46&vids=1&msclkid=N&gtm_t.

  • 4 small tap targets

    4 of 7 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 2 deprecated browser APIs that will stop working in future browsers (“`StorageType.persistent` is deprecated. Please use standardized `navigator.storage` instead.”).

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix71
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 11 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 647 words of copy

    The homepage carries about 647 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “start with your career goals”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Learn how to apply to NorQuest”, “How to apply” and “Academic schedule”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 35 other companies contacted

    Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at norquest.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Vue.js
Analytics
Google Tag Manager
Hosting
Norquest

Company

Founded
1965

Upkeep, stack, hiring and company data from programmable.info

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