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nouslatam.com website review

Visit site (opens in a new tab)Reviewed 14 November 202640 issues · 72 checks

This review found 40 issues worth fixing on nouslatam.com, 20 of them high impact, across 72 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.7 s3.3 sMay 23Nov 74.2 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20264.6 s
May 30, 20264.1 s
Jun 6, 20263.6 s
Jun 13, 20263.5 s
Jun 20, 20263.6 s
Jun 27, 20263.7 s
Jul 4, 20263.8 s
Jul 11, 20263.9 s
Jul 18, 20263.8 s
Jul 25, 20264.1 s
Aug 1, 20264.2 s
Aug 8, 20264.3 s
Aug 15, 20264.2 s
Aug 22, 20264.0 s
Aug 29, 20264.1 s
Sep 5, 20264.2 s
Sep 12, 20264.3 s
Sep 19, 20264.3 s
Sep 26, 20264.2 s
Oct 3, 20264.2 s
Oct 10, 20264.1 s
Oct 17, 20264.3 s
Oct 24, 20264.3 s
Oct 31, 20264.2 s
Nov 7, 20264.2 s
Real-visitor tap response (INP)75th percentile, phones
235 ms131 msMay 23Nov 7209 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026223 ms
May 30, 2026177 ms
Jun 6, 2026147 ms
Jun 13, 2026143 ms
Jun 20, 2026149 ms
Jun 27, 2026152 ms
Jul 4, 2026163 ms
Jul 11, 2026165 ms
Jul 18, 2026152 ms
Jul 25, 2026151 ms
Aug 1, 2026145 ms
Aug 8, 2026145 ms
Aug 15, 2026145 ms
Aug 22, 2026150 ms
Aug 29, 2026158 ms
Sep 5, 2026170 ms
Sep 12, 2026173 ms
Sep 19, 2026172 ms
Sep 26, 2026172 ms
Oct 3, 2026172 ms
Oct 10, 2026175 ms
Oct 17, 2026195 ms
Oct 24, 2026196 ms
Oct 31, 2026200 ms
Nov 7, 2026209 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nouslatam.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nouslatam.com at 0.6 s0.6 s
  2. nouslatam.com at 1.2 s1.2 s
  3. nouslatam.com at 1.9 s1.9 s
  4. nouslatam.com at 2.5 s2.5 s
  5. nouslatam.com at 3.1 s3.1 s
  6. nouslatam.com at 3.7 s3.7 s
  7. nouslatam.com at 4.3 s4.3 s
  8. nouslatam.com at 4.9 s4.9 s

Speed

9 to fix37
  • Render-blocking requests

    12.1 s

    18 files block the first paint until they finish downloading. Deferring or inlining them could save about 12.1 s.

  • Reduce unused JavaScript

    8.1 s · 1.5 MB

    About 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 8.1 s faster on a phone.

  • Mobile performance score: 37

    37/100

    Your mobile performance score is 37. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.4 s

    A phone's processor spends 4.4 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, joonbot.com and Hotjar and others), adding 1.2 MB and 1.1 s of main-thread time.

  • Use efficient cache lifetimes

    650 ms · 474 KiB

    19 files are served with short cache lifetimes, so returning visitors download them again (474 KiB).

  • Improve image delivery

    972 KiB

    2 images could be 972 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Google Tag Manager adds 597 ms

    597 ms

    Google Tag Manager costs a phone 597 ms of main-thread work and 468 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 444 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 29 KiB

    About 29 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    150 ms · 16 KiB

    16 KiB could be saved by minifying JavaScript.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    44 KiB

    Polyfills for old browsers add 44 KiB JavaScript that modern phones do not need.

  • Minify CSS

    7 KiB

    7 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.0 s

    4.0 s

    Real visitors wait 4.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.9 s

    3.9 s

    Real visitors see the first content after 3.9 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 11.9 s

    11.9 s

    The first text or image appears after 11.9 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 21.4 s

    21.4 s

    Your largest element takes 21.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 25.9 s

    25.9 s

    The page becomes fully interactive after 25.9 s. Good is under 3.8 s.

  • Speed Index: 12.7 s

    12.7 s

    Visually, the page fills in at 12.7 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 771 ms

    771 ms

    Scripts block taps and scrolling for 771 ms in total while the page loads. Good is under 200 ms.

  • Real-user TTFB: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 223 ms to 209 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 4.6 s to 4.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 198 ms

    198 ms

    Real visitors wait 198 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.07

    0.07

    For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.011

    0.011

    The layout barely moves while loading (CLS 0.011, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.4 MB in 75 requests

    4.4 MB

    Your homepage downloads 4.4 MB in 75 requests on a phone: scripts 2.8 MB (28), images 1.1 MB (7) and fonts 338 KiB (9). Under 2 MB keeps phones on slow connections fast.

  • About 1.2 g of CO₂ per visit

    1.24 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.24 g of CO₂e: 148.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 7382
  • 7 buttons without a name

    7 buttons have no accessible name, so screen readers announce just “button”.

  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (38 elements)

    All page content should be contained by landmarks: 38 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

1 checks passed
  • 19 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 25 WCAG 2.2 A/AA and best-practice rules on the phone render: 19 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 9269
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (11 characters)

    Your title is only 11 characters: “NOUS | Home”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No XML sitemap

    No XML sitemap at https://nouslatam.com/sitemap.xml, so Google discovers your pages only by following links.

  • Only 0 internal links

    The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

3 checks passed
  • Meta description: 148 characters

    Your meta description is 148 characters: “Hire faster, organize candidates, and improve team collaboration with NOUS LATAM. Simple ATS and engagement software fo…”.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

2 to fix63
  • Most text only appears after JavaScript runs

    0%

    A phone browser shows 348 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://nouslatam.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Best practices

3 to fixGoogle 9285
  • 1 small tap target

    1 of 5 tappable elements near the top of the page is smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://d2tf8y1b8kxrzw.cloudfront.net/serve_files/airalert/jquery.toast.min.css' from orig…”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix50
  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 348 words of copy

    The homepage carries about 348 words of visible text.

2 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more” and “Book a demo”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity and Hotjar.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 26 other companies contacted

    Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nouslatam.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Analytics | Google Tag Manager | Hotjar | Microsoft Clarity
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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This review found 40 issues on nouslatam.com, including 18 speed issues, 6 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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