nwbeardsupply.com website review

Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

4 images could be 55 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

A phone's processor spends 3.9 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

4 third-party services load with your homepage (Shopify, shop.app and Mailchimp and others), adding 1.1 MB and 221 ms of main-thread time.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

Shopify costs a phone 188 ms of main-thread work and 903 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 2,547 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

About 48 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 200 ms faster on a phone.

About 51 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

3 long tasks block the main thread while loading, the longest for 99 ms. During a long task the page ignores taps.

20 files are served with short cache lifetimes, so returning visitors download them again (64 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying JavaScript.

Your largest element takes 7.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 8.9 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 8.0 s. Good is under 3.8 s.

The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.3 MB in 476 requests on a phone: other files 1.1 MB (217), scripts 850 KiB (203) and images 734 KiB (22). Under 2 MB keeps phones on slow connections fast.

u6923315145_bearded_man_hiking_on_a_trail_--chaos_40_--ar_16 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.92 g of CO₂e: 110.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 images have no alt text, which hurts accessibility and image search.

3 visible links have no text or label, so screen readers cannot say where they go.

Your title is 69 characters, so Google will cut it off around 60: “All-Natural Beard Oil & Balm, Made in Oregon | Northwest Beard Supply”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 57 pages on nwbeardsupply.com and 10 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://nwbeardsupply.com/collections/all, https://nwbeardsupply.com/collections/beard-oil, https://nwbeardsupply.com/collections/beard-balm and https://nwbeardsupply.com/policies/shipping-policy have no meta description, so Google writes the search snippet from whatever text it finds.

https://nwbeardsupply.com/pages/contact, https://nwbeardsupply.com/products/the-everyday-kit, https://nwbeardsupply.com/products/nwbs-beard-oil-collection, https://nwbeardsupply.com/products/skyline-beard-oil, https://nwbeardsupply.com/products/columbia-beard-oil and https://nwbeardsupply.com/products/bainbridge-beard-oil have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.

Social proof on the homepage: 8 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage carries about 370 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 8 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.