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nva.com website review
Visit site (opens in a new tab)Reviewed 27 October 202640 issues · 86 checks
This review found 40 issues worth fixing on nva.com, 15 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.1 s |
| May 16, 2026 | 2.1 s |
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.1 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.1 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.2 s |
| Oct 24, 2026 | 2.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 175 ms |
| May 16, 2026 | 160 ms |
| May 23, 2026 | 162 ms |
| May 30, 2026 | 163 ms |
| Jun 6, 2026 | 161 ms |
| Jun 13, 2026 | 191 ms |
| Jun 20, 2026 | 180 ms |
| Jun 27, 2026 | 181 ms |
| Jul 4, 2026 | 202 ms |
| Jul 11, 2026 | 188 ms |
| Jul 18, 2026 | 173 ms |
| Jul 25, 2026 | 204 ms |
| Aug 1, 2026 | 185 ms |
| Aug 8, 2026 | 178 ms |
| Aug 15, 2026 | 226 ms |
| Aug 22, 2026 | 250 ms |
| Aug 29, 2026 | 386 ms |
| Sep 5, 2026 | 383 ms |
| Sep 12, 2026 | 423 ms |
| Sep 19, 2026 | 351 ms |
| Sep 26, 2026 | 318 ms |
| Oct 3, 2026 | 332 ms |
| Oct 10, 2026 | 313 ms |
| Oct 17, 2026 | 316 ms |
| Oct 24, 2026 | 362 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
3.1 s · 695 KiBAbout 695 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.1 s faster on a phone.
audioeye.com adds 1.6 s
1.6 saudioeye.com costs a phone 1.6 s of main-thread work and 297 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 35
35/100Your mobile performance score is 35 (desktop: 60). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 10.0 s
A phone's processor spends 10.0 s on main-thread work while loading, 8.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
15.9 MB8 images could be 15.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
8 third-party services on the page
8 third-party services load with your homepage (audioeye.com, Google Tag Manager and Google Maps and others), adding 31.6 MB and 2.6 s of main-thread time.
14 long tasks on the main thread
14 long tasks block the main thread while loading, the longest for 4.9 s. During a long task the page ignores taps.
ctfassets.net adds 0 ms
0 msctfassets.net costs a phone 0 ms of main-thread work and 30.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 650 ms
650 msGoogle Tag Manager costs a phone 650 ms of main-thread work and 584 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
450 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 450 ms.
Google Maps adds 192 ms
192 msGoogle Maps costs a phone 192 ms of main-thread work and 413 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
Use efficient cache lifetimes
60 KiB7 files are served with short cache lifetimes, so returning visitors download them again (60 KiB).
Legacy JavaScript
42 KiBPolyfills for old browsers add 42 KiB JavaScript that modern phones do not need.
Phones get a much slower page than desktops
Desktop scores 60 but mobile only 35. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 17.4 s
17.4 sYour largest element takes 17.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “A complete continuum of innovative care. LEARN ABOUT US”.
Time to Interactive: 24.9 s
24.9 sThe page becomes fully interactive after 24.9 s. Good is under 3.8 s.
Total Blocking Time: 3.4 s
3.4 sScripts block taps and scrolling for 3.4 s in total while the page loads. Good is under 200 ms.
Speed Index: 8.0 s
8.0 sVisually, the page fills in at 8.0 s (Speed Index). Good is under 3.4 s.
Real-user INP: 471 ms
471 msReal visitors wait 471 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 102% slower for real visitors
+102%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 175 ms to 362 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 920 ms
920 msReal visitors wait 920 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.4 s
2.4 sThe first text or image appears after 2.4 s on a phone. Good is under 1.8 s.
7 images without width and height
7 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.10
0.10For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 32.7 MB in 101 requests
32.7 MBYour homepage downloads 32.7 MB in 101 requests on a phone: images 20.0 MB (10), media 10.2 MB (2) and scripts 1.7 MB (41). Under 2 MB keeps phones on slow connections fast.
2 images over 500 KB
2 images weigh 12.7 MB together. On a phone connection a single image that size takes seconds.
6 images far larger than shown
12.2 MB6 images are downloaded at several times the size a phone draws them, for example Pet_Resort-3.webp at 5,538 px wide, shown at 334 px. Resized copies would save about 12.2 MB.
7 images below the first screen load straight away
7 images further down the page (13.6 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
3 images in older formats
3 images (1.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 9.3 g of CO₂ per visit
9.26 gBy the Sustainable Web Design model, a visit to your homepage emits about 9.26 g of CO₂e: 1111.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Links look like plain text
1 link inside paragraphs relies on colour alone to stand out.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 7 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
6 links with vague text
6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
25 internal links, 11 external
The homepage links to 25 pages on nva.com and 11 external pages.
6 checks passed
Meta description: 130 characters
Your meta description is 130 characters: “The NVA leadership team is dedicated to servant leadership supporting those who care for the animals and the people who…”.
One H1 headline
Your main headline reads: “A complete continuum of innovative care.”.
Title: 37 characters
Your title is a healthy 37 characters: “Home | National Veterinary Associates”.
Canonical URL set
The canonical URL is https://www.nva.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.nva.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.nva.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (359 words), so crawlers that don't run JavaScript still read it.
Other pages
12 pages point its canonical at the homepage
https://www.nva.com/about-us, https://www.nva.com/newsroom, https://www.nva.com/care-in-action, https://www.nva.com/pet-resorts, https://www.nva.com/equine and https://www.nva.com/our-brand-story and 6 others declare the homepage as their canonical URL, which tells Google they are copies of the homepage and keeps them out of search results. A site-wide template setting usually causes this.
12 pages share a meta description
https://www.nva.com/about-us, https://www.nva.com/newsroom, https://www.nva.com/care-in-action, https://www.nva.com/pet-resorts, https://www.nva.com/equine and https://www.nva.com/our-brand-story and 6 others use the same meta description. A description written for each page earns more clicks.
2 pages with very little text
https://www.nva.com/newsroom and https://www.nva.com/contact-us have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
12 internal pages checked
We fetched 12 pages linked from your homepage and read each the way a search engine does.
6 checks passed
Linked pages load
All 12 pages we checked loaded without an error.
Every page has a meta description
All 12 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 12 pages that loaded have a <title>.
Best practices
5 small tap targets
5 of 25 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Error: <svg> attribute width: Expected length, "auto".”.
Browser-reported issues
Chrome logged issues while loading the page (“Content security policy”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 447 words of copy
The homepage carries about 447 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Join Our Team”.
6 calls to action
The homepage has 6 calls to action, for example “Join Our Team” and “LEARN MORE”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (TrustArc) is installed; check it blocks these until visitors agree where the law requires it.
9 cookies set on arrival
9Opening the homepage sets 9 cookies (measured from a US location before any click).
16 other companies contacted
Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: TrustArc
A consent management tool (TrustArc) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nva.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Next.js
- Analytics
- Google Tag Manager
- Hosting
- Azure
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on nva.com, including 21 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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