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nva.com website review

Visit site (opens in a new tab)Reviewed 27 October 202640 issues · 86 checks

This review found 40 issues worth fixing on nva.com, 15 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.7 sMay 9Oct 242.2 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.1 s
May 16, 20262.1 s
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.2 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.0 s
Jul 4, 20261.9 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20261.8 s
Sep 19, 20261.8 s
Sep 26, 20261.9 s
Oct 3, 20262.0 s
Oct 10, 20262.1 s
Oct 17, 20262.2 s
Oct 24, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
462 ms121 msMay 9Oct 24362 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026175 ms
May 16, 2026160 ms
May 23, 2026162 ms
May 30, 2026163 ms
Jun 6, 2026161 ms
Jun 13, 2026191 ms
Jun 20, 2026180 ms
Jun 27, 2026181 ms
Jul 4, 2026202 ms
Jul 11, 2026188 ms
Jul 18, 2026173 ms
Jul 25, 2026204 ms
Aug 1, 2026185 ms
Aug 8, 2026178 ms
Aug 15, 2026226 ms
Aug 22, 2026250 ms
Aug 29, 2026386 ms
Sep 5, 2026383 ms
Sep 12, 2026423 ms
Sep 19, 2026351 ms
Sep 26, 2026318 ms
Oct 3, 2026332 ms
Oct 10, 2026313 ms
Oct 17, 2026316 ms
Oct 24, 2026362 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of nva.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. nva.com at 0.9 s0.9 s
  2. nva.com at 1.8 s1.8 s
  3. nva.com at 2.7 s2.7 s
  4. nva.com at 3.6 s3.6 s
  5. nva.com at 4.6 s4.6 s
  6. nva.com at 5.5 s5.5 s
  7. nva.com at 6.4 s6.4 s
  8. nva.com at 7.3 s7.3 s

Speed

11 to fix35
  • Reduce unused JavaScript

    3.1 s · 695 KiB

    About 695 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.1 s faster on a phone.

  • audioeye.com adds 1.6 s

    1.6 s

    audioeye.com costs a phone 1.6 s of main-thread work and 297 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 35

    35/100

    Your mobile performance score is 35 (desktop: 60). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 10.0 s

    A phone's processor spends 10.0 s on main-thread work while loading, 8.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    15.9 MB

    8 images could be 15.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (audioeye.com, Google Tag Manager and Google Maps and others), adding 31.6 MB and 2.6 s of main-thread time.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 4.9 s. During a long task the page ignores taps.

  • ctfassets.net adds 0 ms

    0 ms

    ctfassets.net costs a phone 0 ms of main-thread work and 30.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 650 ms

    650 ms

    Google Tag Manager costs a phone 650 ms of main-thread work and 584 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    450 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 450 ms.

  • Google Maps adds 192 ms

    192 ms

    Google Maps costs a phone 192 ms of main-thread work and 413 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Use efficient cache lifetimes

    60 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (60 KiB).

  • Legacy JavaScript

    42 KiB

    Polyfills for old browsers add 42 KiB JavaScript that modern phones do not need.

  • Phones get a much slower page than desktops

    Desktop scores 60 but mobile only 35. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 17.4 s

    17.4 s

    Your largest element takes 17.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “A complete continuum of innovative care. LEARN ABOUT US”.

  • Time to Interactive: 24.9 s

    24.9 s

    The page becomes fully interactive after 24.9 s. Good is under 3.8 s.

  • Total Blocking Time: 3.4 s

    3.4 s

    Scripts block taps and scrolling for 3.4 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 8.0 s

    8.0 s

    Visually, the page fills in at 8.0 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 471 ms

    471 ms

    Real visitors wait 471 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 102% slower for real visitors

    +102%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 175 ms to 362 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 920 ms

    920 ms

    Real visitors wait 920 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.10

    0.10

    For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 32.7 MB in 101 requests

    32.7 MB

    Your homepage downloads 32.7 MB in 101 requests on a phone: images 20.0 MB (10), media 10.2 MB (2) and scripts 1.7 MB (41). Under 2 MB keeps phones on slow connections fast.

  • 2 images over 500 KB

    2 images weigh 12.7 MB together. On a phone connection a single image that size takes seconds.

  • 6 images far larger than shown

    12.2 MB

    6 images are downloaded at several times the size a phone draws them, for example Pet_Resort-3.webp at 5,538 px wide, shown at 334 px. Resized copies would save about 12.2 MB.

  • 7 images below the first screen load straight away

    7 images further down the page (13.6 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 3 images in older formats

    3 images (1.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 9.3 g of CO₂ per visit

    9.26 g

    By the Sustainable Web Design model, a visit to your homepage emits about 9.26 g of CO₂e: 1111.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fixGoogle 9795
  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 7 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9291
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 6 links with vague text

    6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 25 internal links, 11 external

    The homepage links to 25 pages on nva.com and 11 external pages.

6 checks passed
  • Meta description: 130 characters

    Your meta description is 130 characters: “The NVA leadership team is dedicated to servant leadership supporting those who care for the animals and the people who…”.

  • One H1 headline

    Your main headline reads: “A complete continuum of innovative care.”.

  • Title: 37 characters

    Your title is a healthy 37 characters: “Home | National Veterinary Associates”.

  • Canonical URL set

    The canonical URL is https://www.nva.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.nva.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.nva.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (359 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix88
  • 12 pages point its canonical at the homepage

    https://www.nva.com/about-us, https://www.nva.com/newsroom, https://www.nva.com/care-in-action, https://www.nva.com/pet-resorts, https://www.nva.com/equine and https://www.nva.com/our-brand-story and 6 others declare the homepage as their canonical URL, which tells Google they are copies of the homepage and keeps them out of search results. A site-wide template setting usually causes this.

  • 12 pages share a meta description

    https://www.nva.com/about-us, https://www.nva.com/newsroom, https://www.nva.com/care-in-action, https://www.nva.com/pet-resorts, https://www.nva.com/equine and https://www.nva.com/our-brand-story and 6 others use the same meta description. A description written for each page earns more clicks.

  • 2 pages with very little text

    https://www.nva.com/newsroom and https://www.nva.com/contact-us have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 12 internal pages checked

    We fetched 12 pages linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 12 pages we checked loaded without an error.

  • Every page has a meta description

    All 12 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9287
  • 5 small tap targets

    5 of 25 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Error: <svg> attribute width: Expected length, "auto".”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 447 words of copy

    The homepage carries about 447 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Join Our Team”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Join Our Team” and “LEARN MORE”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (TrustArc) is installed; check it blocks these until visitors agree where the law requires it.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • 16 other companies contacted

    Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: TrustArc

    A consent management tool (TrustArc) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at nva.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
Analytics
Google Tag Manager
Hosting
Azure

Upkeep, stack, hiring and company data from programmable.info

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