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okala.com website review

Visit site (opens in a new tab)Reviewed 26 October 202643 issues · 76 checks

This review found 43 issues worth fixing on okala.com, 20 of them high impact, across 76 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
6.4 s5.3 sMay 9Oct 246.2 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20265.4 s
May 16, 20265.5 s
May 23, 20265.7 s
May 30, 20266.1 s
Jun 6, 20266.3 s
Jun 13, 20266.2 s
Jun 20, 20266.1 s
Jun 27, 20265.8 s
Jul 4, 20265.6 s
Jul 11, 20265.5 s
Jul 18, 20265.4 s
Jul 25, 20265.6 s
Aug 1, 20265.6 s
Aug 8, 20265.7 s
Aug 15, 20265.7 s
Aug 22, 20265.9 s
Aug 29, 20266.0 s
Sep 5, 20266.0 s
Sep 12, 20266.0 s
Sep 19, 20266.0 s
Sep 26, 20266.0 s
Oct 3, 20266.0 s
Oct 10, 20266.1 s
Oct 17, 20266.2 s
Oct 24, 20266.2 s
Real-visitor tap response (INP)75th percentile, phones
342 ms214 msMay 9Oct 24284 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026312 ms
May 16, 2026279 ms
May 23, 2026229 ms
May 30, 2026257 ms
Jun 6, 2026287 ms
Jun 13, 2026308 ms
Jun 20, 2026327 ms
Jun 27, 2026324 ms
Jul 4, 2026312 ms
Jul 11, 2026298 ms
Jul 18, 2026282 ms
Jul 25, 2026285 ms
Aug 1, 2026287 ms
Aug 8, 2026292 ms
Aug 15, 2026296 ms
Aug 22, 2026295 ms
Aug 29, 2026289 ms
Sep 5, 2026280 ms
Sep 12, 2026274 ms
Sep 19, 2026272 ms
Sep 26, 2026275 ms
Oct 3, 2026278 ms
Oct 10, 2026282 ms
Oct 17, 2026282 ms
Oct 24, 2026284 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of okala.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. okala.com at 1.6 s1.6 s
  2. okala.com at 3.1 s3.1 s
  3. okala.com at 4.7 s4.7 s
  4. okala.com at 6.3 s6.3 s
  5. okala.com at 7.8 s7.8 s
  6. okala.com at 9.4 s9.4 s
  7. okala.com at 11.0 s11.0 s
  8. okala.com at 12.5 s12.5 s

Speed

10 to fix33
  • Use efficient cache lifetimes

    5.7 s · 1.3 MB

    138 files are served with short cache lifetimes, so returning visitors download them again (1.3 MB).

  • Reduce unused JavaScript

    2.9 s · 641 KiB

    About 641 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.9 s faster on a phone.

  • Main-thread work: 11.4 s

    A phone's processor spends 11.4 s on main-thread work while loading, 5.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 33

    33/100

    Your mobile performance score is 33 (desktop: 37). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Clarity and yektanet.com and others), adding 1.4 MB and 929 ms of main-thread time.

  • Improve image delivery

    600 ms · 326 KiB

    10 images could be 326 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.

  • Google Tag Manager adds 743 ms

    743 ms

    Google Tag Manager costs a phone 743 ms of main-thread work and 533 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    750 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 668 ms. During a long task the page ignores taps.

  • parsimap.ir adds 0 ms

    0 ms

    parsimap.ir costs a phone 0 ms of main-thread work and 791 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    100 ms · 19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 18 ms

    18 ms

    Your server sent the HTML in 18 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 8.6 s

    8.6 s

    Real visitors wait 8.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.35

    0.35

    For real visitors the layout shifts by 0.35 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 24.5 s

    24.5 s

    Your largest element takes 24.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “اُتایم”.

  • Speed Index: 15.9 s

    15.9 s

    Visually, the page fills in at 15.9 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 26.4 s

    26.4 s

    The page becomes fully interactive after 26.4 s. Good is under 3.8 s.

  • Total Blocking Time: 3.3 s

    3.3 s

    Scripts block taps and scrolling for 3.3 s in total while the page loads. Good is under 200 ms.

  • Real-user INP: 334 ms

    334 ms

    Real visitors wait 334 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.4 s

    2.4 s

    Real visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 312 ms to 284 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 5.4 s to 6.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Cumulative Layout Shift: 0.095

    0.095

    The layout barely moves while loading (CLS 0.095, good is under 0.1).

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

Images and page weight

2 to fix64
  • Page weight: 4.5 MB in 262 requests

    4.5 MB

    Your homepage downloads 4.5 MB in 262 requests on a phone: scripts 1.9 MB (90), other files 1.2 MB (104) and fonts 869 KiB (24). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    4b8f4ec1-ca1f-48b8-9f12-10868146b825.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.3 g of CO₂ per visit

    1.28 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.28 g of CO₂e: 153.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 7991
  • Certain ARIA roles must contain particular children (2 elements)

    Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

2 checks passed
  • Every image has alt text

    All 1 image in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9282
  • Title is short (23 characters)

    Your title is only 23 characters: “سوپرمارکت آنلاین اُکالا”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is short (51 characters)

    Your meta description is only 51 characters: “اُکالا، خرید آنلاین از سوپرمارکت‌ها با ارسال رایگان”. 70 to 160 characters is enough to sell the click.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • Only 0 internal links

    The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

5 checks passed
  • One H1 headline

    Your main headline reads: “صفحه اصلی اکالا”.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.okala.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.okala.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

Best practices

3 to fixGoogle 6976
  • 1 broken image

    1 image failed to load on a phone, for example https://logo.samandehi.ir/logo.aspx?id=105734&p=nbpdlymaujynyndtqftishwl.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Authorization will not be covered by the wildcard symbol (*) in CORS `Access-Control-Allow-Headers`…”).

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Error during service worker unregistration: TypeError: Cannot read properties of undefined (reading 'getRegistrations')”.

  • Requests the geolocation permission on page load

    Requests the geolocation permission on page load.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    56 of 66 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

8 to fix31
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 34 words

    The homepage has only about 34 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at okala.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js

Upkeep, stack, hiring and company data from programmable.info

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