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okala.com website review
Visit site (opens in a new tab)Reviewed 26 October 202643 issues · 76 checks
This review found 43 issues worth fixing on okala.com, 20 of them high impact, across 76 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
56FClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 5.4 s |
| May 16, 2026 | 5.5 s |
| May 23, 2026 | 5.7 s |
| May 30, 2026 | 6.1 s |
| Jun 6, 2026 | 6.3 s |
| Jun 13, 2026 | 6.2 s |
| Jun 20, 2026 | 6.1 s |
| Jun 27, 2026 | 5.8 s |
| Jul 4, 2026 | 5.6 s |
| Jul 11, 2026 | 5.5 s |
| Jul 18, 2026 | 5.4 s |
| Jul 25, 2026 | 5.6 s |
| Aug 1, 2026 | 5.6 s |
| Aug 8, 2026 | 5.7 s |
| Aug 15, 2026 | 5.7 s |
| Aug 22, 2026 | 5.9 s |
| Aug 29, 2026 | 6.0 s |
| Sep 5, 2026 | 6.0 s |
| Sep 12, 2026 | 6.0 s |
| Sep 19, 2026 | 6.0 s |
| Sep 26, 2026 | 6.0 s |
| Oct 3, 2026 | 6.0 s |
| Oct 10, 2026 | 6.1 s |
| Oct 17, 2026 | 6.2 s |
| Oct 24, 2026 | 6.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 312 ms |
| May 16, 2026 | 279 ms |
| May 23, 2026 | 229 ms |
| May 30, 2026 | 257 ms |
| Jun 6, 2026 | 287 ms |
| Jun 13, 2026 | 308 ms |
| Jun 20, 2026 | 327 ms |
| Jun 27, 2026 | 324 ms |
| Jul 4, 2026 | 312 ms |
| Jul 11, 2026 | 298 ms |
| Jul 18, 2026 | 282 ms |
| Jul 25, 2026 | 285 ms |
| Aug 1, 2026 | 287 ms |
| Aug 8, 2026 | 292 ms |
| Aug 15, 2026 | 296 ms |
| Aug 22, 2026 | 295 ms |
| Aug 29, 2026 | 289 ms |
| Sep 5, 2026 | 280 ms |
| Sep 12, 2026 | 274 ms |
| Sep 19, 2026 | 272 ms |
| Sep 26, 2026 | 275 ms |
| Oct 3, 2026 | 278 ms |
| Oct 10, 2026 | 282 ms |
| Oct 17, 2026 | 282 ms |
| Oct 24, 2026 | 284 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.6 s
3.1 s
4.7 s
6.3 s
7.8 s
9.4 s
11.0 s
12.5 s
Speed
Use efficient cache lifetimes
5.7 s · 1.3 MB138 files are served with short cache lifetimes, so returning visitors download them again (1.3 MB).
Reduce unused JavaScript
2.9 s · 641 KiBAbout 641 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.9 s faster on a phone.
Main-thread work: 11.4 s
A phone's processor spends 11.4 s on main-thread work while loading, 5.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 33
33/100Your mobile performance score is 33 (desktop: 37). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Clarity and yektanet.com and others), adding 1.4 MB and 929 ms of main-thread time.
Improve image delivery
600 ms · 326 KiB10 images could be 326 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.
Google Tag Manager adds 743 ms
743 msGoogle Tag Manager costs a phone 743 ms of main-thread work and 533 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
750 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 668 ms. During a long task the page ignores taps.
parsimap.ir adds 0 ms
0 msparsimap.ir costs a phone 0 ms of main-thread work and 791 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
100 ms · 19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 18 ms
18 msYour server sent the HTML in 18 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 8.6 s
8.6 sReal visitors wait 8.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.35
0.35For real visitors the layout shifts by 0.35 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 24.5 s
24.5 sYour largest element takes 24.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “اُتایم”.
Speed Index: 15.9 s
15.9 sVisually, the page fills in at 15.9 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 26.4 s
26.4 sThe page becomes fully interactive after 26.4 s. Good is under 3.8 s.
Total Blocking Time: 3.3 s
3.3 sScripts block taps and scrolling for 3.3 s in total while the page loads. Good is under 200 ms.
Real-user INP: 334 ms
334 msReal visitors wait 334 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 2.4 s
2.4 sReal visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.1 s
1.1 sReal visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 312 ms to 284 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 13% slower for real visitors
+13%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 5.4 s to 6.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Cumulative Layout Shift: 0.095
0.095The layout barely moves while loading (CLS 0.095, good is under 0.1).
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 4.5 MB in 262 requests
4.5 MBYour homepage downloads 4.5 MB in 262 requests on a phone: scripts 1.9 MB (90), other files 1.2 MB (104) and fonts 869 KiB (24). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
4b8f4ec1-ca1f-48b8-9f12-10868146b825.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.3 g of CO₂ per visit
1.28 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.28 g of CO₂e: 153.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Certain ARIA roles must contain particular children (2 elements)
Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
2 checks passed
Every image has alt text
All 1 image in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (23 characters)
Your title is only 23 characters: “سوپرمارکت آنلاین اُکالا”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is short (51 characters)
Your meta description is only 51 characters: “اُکالا، خرید آنلاین از سوپرمارکتها با ارسال رایگان”. 70 to 160 characters is enough to sell the click.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
5 checks passed
One H1 headline
Your main headline reads: “صفحه اصلی اکالا”.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.okala.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.okala.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Best practices
1 broken image
1 image failed to load on a phone, for example https://logo.samandehi.ir/logo.aspx?id=105734&p=nbpdlymaujynyndtqftishwl.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Authorization will not be covered by the wildcard symbol (*) in CORS `Access-Control-Allow-Headers`…”).
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Error during service worker unregistration: TypeError: Cannot read properties of undefined (reading 'getRegistrations')”.
Requests the geolocation permission on page load
Requests the geolocation permission on page load.
Browser-reported issues
Chrome logged issues while loading the page (“Content security policy”).
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
56 of 66 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 34 words
The homepage has only about 34 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
17 cookies set on arrival
17Opening the homepage sets 17 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
19 other companies contacted
Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at okala.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Next.js
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on okala.com, including 20 speed issues, 4 SEO issues and 8 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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