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ombrelab.com website review
Visit site (opens in a new tab)Reviewed 12 November 202632 issues · 85 checks
This review found 32 issues worth fixing on ombrelab.com, 8 of them high impact, across 85 checks. The most urgent: mobile performance score: 41. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81B- #37,073 of 109,350 reviewed websitesbeats 60%
- #24,698 of 61,859 online storesbeats 54%
- #23,830 of 56,401 Shopify storesbeats 51%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 2.0 s |
| Nov 7, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 133 ms |
| May 30, 2026 | 127 ms |
| Jun 6, 2026 | 133 ms |
| Jun 13, 2026 | 133 ms |
| Jun 20, 2026 | 126 ms |
| Jun 27, 2026 | 122 ms |
| Jul 4, 2026 | 122 ms |
| Jul 11, 2026 | 128 ms |
| Jul 18, 2026 | 134 ms |
| Jul 25, 2026 | 138 ms |
| Aug 1, 2026 | 136 ms |
| Aug 8, 2026 | 132 ms |
| Aug 15, 2026 | 131 ms |
| Aug 22, 2026 | 124 ms |
| Aug 29, 2026 | 127 ms |
| Sep 5, 2026 | 128 ms |
| Sep 12, 2026 | 137 ms |
| Sep 19, 2026 | 137 ms |
| Sep 26, 2026 | 154 ms |
| Oct 3, 2026 | 158 ms |
| Oct 10, 2026 | 157 ms |
| Oct 17, 2026 | 174 ms |
| Oct 24, 2026 | 177 ms |
| Oct 31, 2026 | 177 ms |
| Nov 7, 2026 | 162 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.5 s
2.2 s
2.9 s
3.7 s
4.4 s
5.1 s
5.9 s
Speed
Mobile performance score: 41
41/100Your mobile performance score is 41. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Reduce unused JavaScript
750 ms · 1.0 MBAbout 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.
Use efficient cache lifetimes
250 ms · 1.2 MB16 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, x2.ai and Shopify and others), adding 2.3 MB and 991 ms of main-thread time.
x2.ai adds 319 ms
319 msx2.ai costs a phone 319 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 360 ms
360 msGoogle Tag Manager costs a phone 360 ms of main-thread work and 424 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.1 s
A phone's processor spends 3.1 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Shopify adds 192 ms
192 msShopify costs a phone 192 ms of main-thread work and 400 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
280 ms · 46 KiBAbout 46 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 280 ms faster on a phone.
Improve image delivery
232 KiB1 image could be 232 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 184 ms. During a long task the page ignores taps.
Render-blocking requests
150 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 22.7 s
22.7 sThe page becomes fully interactive after 22.7 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.624
0.624The layout shifts by 0.624 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Largest Contentful Paint: 5.3 s
5.3 sYour largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 6.2 s
6.2 sVisually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 30% slower for real visitors
+30%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 133 ms to 162 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 457 ms
457 msScripts block taps and scrolling for 457 ms in total while the page loads. Good is under 200 ms.
8 images without width and height
8 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 154 ms
154 msReal visitors wait 154 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 570 ms
570 msReal visitors wait 570 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 4.0 MB in 232 requests
4.0 MBYour homepage downloads 4.0 MB in 232 requests on a phone: scripts 2.4 MB (87), other files 832 KiB (110) and images 537 KiB (17). Under 2 MB keeps phones on slow connections fast.
1 image below the first screen load straight away
1 image further down the page (23 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.1 g of CO₂ per visit
1.13 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.13 g of CO₂e: 135.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Headings skip levels
Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (174 characters)
Your meta description is 174 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 1 problem
Structured data found (WebSite) but with 1 problem, for example “ld+json block 1 is not valid JSON (Expected ',' or ']' after array element in JSON at position )”.
41 internal links, 9 external
The homepage links to 41 pages on ombrelab.com and 9 external pages.
6 checks passed
One H1 headline
Your main headline reads: “<img src="https://cdn.shopify.com/s/files/1/0592/8809/2827/files/1084x446_1.svg?v=1677675088" srcset="//www.ombrelab.co…”.
Title: 37 characters
Your title is a healthy 37 characters: “Test Your Gut, Feel Your Best | Ombre”.
Canonical URL set
The canonical URL is https://www.ombrelab.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.ombrelab.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (566 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.ombrelab.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
4 pages without a meta description
https://www.ombrelab.com/collections/bundles, https://www.ombrelab.com/collections/all, https://www.ombrelab.com/pages/learn and https://www.ombrelab.com/blogs/gut-bugs-101 have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://www.ombrelab.com/start has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 third-party cookies
2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Connection Error: R: websocket error”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
19 of 21 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 514 words of copy
The homepage carries about 514 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop”.
4 calls to action
The homepage has 4 calls to action, for example “Shop”, “Order History” and “Learn more here.”.
1 short form
A short form (1 field at most) is right on the homepage.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Opening hours shown
Your opening hours are on the homepage.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
23 cookies set on arrival
23Opening the homepage sets 23 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
42 other companies contacted
Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ombrelab.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Zigpoll Customer Surveys · Judge Me Reviews · Triplewhale · Elevar Conversion Tracking · Sitemap Noindex Pro Seo · Pagefly Ai Page Builder · Klaviyo Email Marketing Sms · Savedby Package Protection · Veeper Stop Coupon Leaks · redirectify.app
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- San Francisco
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on ombrelab.com, including 15 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.