omianaminerals.com website review

22 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

The page has 5,670 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

A phone's processor spends 4.6 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Shopify, Google Tag Manager and Snapchat and others), adding 2.4 MB and 916 ms of main-thread time.

Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

About 710 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

6 images could be 161 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

Shopify costs a phone 413 ms of main-thread work and 945 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

18 files are served with short cache lifetimes, so returning visitors download them again (455 KiB).

Google Tag Manager costs a phone 285 ms of main-thread work and 814 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

instant.one costs a phone 55 ms of main-thread work and 485 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 long tasks block the main thread while loading, the longest for 117 ms. During a long task the page ignores taps.

About 11 KiB of CSS is downloaded but never applied on this page.

8 KiB JavaScript is shipped twice across bundles.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Polyfills for old browsers add 3 KiB JavaScript that modern phones do not need.

The page becomes fully interactive after 25.5 s. Good is under 3.8 s.

Visually, the page fills in at 10.6 s (Speed Index). Good is under 3.4 s.

Your largest element takes 5.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

6 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 5.2 MB in 480 requests on a phone: scripts 2.0 MB (102), other files 1.7 MB (275) and images 952 KiB (40). Under 2 MB keeps phones on slow connections fast.

Liquid_Foundaiton_Hero_Mobile.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

2 images further down the page (95 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.46 g of CO₂e: 175.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Some list items are not inside a list.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Your title is 81 characters, so Google will cut it off around 60: “Omiana | Clean, Thoughtfully Formulated Makeup for Sensitive Skin – Omiana Beauty”.

Your canonical URL points to omiana.com, not omianaminerals.com, so Google may credit that host instead.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

Your <h1> is empty.

The homepage links to 277 pages on omianaminerals.com and 37 external pages.

Your homepage links to https://omianaminerals.com/collections/concealer, which answers with an error. Visitors hit a dead end and search engines drop it.

https://omianaminerals.com/policies/shipping-policy has no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 113 found) and read each the way a search engine does.

12 of 46 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

6 errors were logged to the browser console while the page loaded, for example “Error sending user session Error: Shopify session id is missing”.

Large scripts ship without source maps.

Chrome logged issues while loading the page (“Cookie”).

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,014 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 23 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 47 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.