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omnidentalgroup.com website review

Visit site (opens in a new tab)Reviewed 29 October 202632 issues · 81 checks

This review found 32 issues worth fixing on omnidentalgroup.com, 11 of them high impact, across 81 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of omnidentalgroup.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. omnidentalgroup.com at 0.5 s0.5 s
  2. omnidentalgroup.com at 1.0 s1.0 s
  3. omnidentalgroup.com at 1.5 s1.5 s
  4. omnidentalgroup.com at 2.0 s2.0 s
  5. omnidentalgroup.com at 2.5 s2.5 s
  6. omnidentalgroup.com at 3.0 s3.0 s
  7. omnidentalgroup.com at 3.5 s3.5 s
  8. omnidentalgroup.com at 4.1 s4.1 s

Speed

8 to fix55
  • Use efficient cache lifetimes

    4.3 s · 1.6 MB

    35 files are served with short cache lifetimes, so returning visitors download them again (1.6 MB).

  • Render-blocking requests

    2.9 s

    16 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.9 s.

  • Reduce unused JavaScript

    1.1 s · 237 KiB

    About 237 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 55

    55/100

    Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    600 ms · 134 KiB

    About 134 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Improve image delivery

    350 ms · 69 KiB

    2 images could be 69 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • Document request latency

    295 KiB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • 2,427 HTML elements

    The page has 2,427 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 2 third-party services on the page

    2 third-party services load with your homepage (Facebook and Google Fonts), adding 152 KiB and 154 ms of main-thread time.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 144 ms. During a long task the page ignores taps.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Legacy JavaScript

    12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 1.5 s

    A phone's processor spends 1.5 s on main-thread work while loading, 707 ms of it running JavaScript. That is comfortably low.

  • Server response: 81 ms

    81 ms

    Your server sent the HTML in 81 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix64
  • Largest Contentful Paint: 11.5 s

    11.5 s

    Your largest element takes 11.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “MainHeroImage”.

  • First Contentful Paint: 5.7 s

    5.7 s

    The first text or image appears after 5.7 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 11.9 s

    11.9 s

    The page becomes fully interactive after 11.9 s. Good is under 3.8 s.

  • Speed Index: 8.4 s

    8.4 s

    Visually, the page fills in at 8.4 s (Speed Index). Good is under 3.4 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Total Blocking Time: 149 ms

    149 ms

    Scripts block the page for only 149 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.066

    0.066

    The layout barely moves while loading (CLS 0.066, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 2.3 MB in 47 requests

    2.3 MB

    Your homepage downloads 2.3 MB in 47 requests on a phone: images 749 KiB (9), scripts 576 KiB (13) and fonts 459 KiB (9). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    MainHeroImage-pus6rpvxzrxbofbob7nw7c1eo5umikd1pvg0tfqvy8.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 2 images in older formats

    2 images (121 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.7 g of CO₂ per visit

    0.66 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.66 g of CO₂e: 79.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8790
  • 8 tap targets too small

    8 tap targets are too small or too close together to hit reliably with a finger.

  • Links look like plain text

    2 links inside paragraphs rely on colour alone to stand out.

  • 12 images without alt text

    12 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (39 elements)

    All page content should be contained by landmarks: 39 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9286
  • Title is long (111 characters)

    Your title is 111 characters, so Google will cut it off around 60: “Homepage - Omni Dental - Austin Dental Group - Omni Dental Group - Dr. Marc Amsili - Dr. …”.

  • Meta description is long (192 characters)

    Your meta description is 192 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 7 links with vague text

    7 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 268 internal links, 49 external

    The homepage links to 268 pages on omnidentalgroup.com and 49 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Welcome to Omni Dental Group®”.

  • Canonical URL set

    The canonical URL is https://omnidentalgroup.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://omnidentalgroup.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://omnidentalgroup.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,330 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix70
  • 1 linked page is broken

    Your homepage links to https://omnidentalgroup.com/cosmetic_appearance, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 12 pages without an H1

    https://omnidentalgroup.com/z_crowns, https://omnidentalgroup.com/z_composite, https://omnidentalgroup.com/z_pediatrics, https://omnidentalgroup.com/z_inlays, https://omnidentalgroup.com/z_dentures and https://omnidentalgroup.com/z_whitening and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    https://omnidentalgroup.com/post-op-surgery took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 60 found) and read each the way a search engine does.

5 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 7 small tap targets

    7 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix89
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 44 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,472 words of copy

    The homepage carries about 1,472 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Us”.

  • 16 calls to action

    The homepage has 16 calls to action, for example “Contact Us”, “Schedule Now” and “Learn More”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 21 phone links and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 3 other companies contacted

    Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at omnidentalgroup.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Hosting
Rackspace

Upkeep, stack, hiring and company data from programmable.info

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