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omnidentalgroup.com website review
Visit site (opens in a new tab)Reviewed 29 October 202632 issues · 81 checks
This review found 32 issues worth fixing on omnidentalgroup.com, 11 of them high impact, across 81 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75CClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.0 s
1.5 s
2.0 s
2.5 s
3.0 s
3.5 s
4.1 s
Speed
Use efficient cache lifetimes
4.3 s · 1.6 MB35 files are served with short cache lifetimes, so returning visitors download them again (1.6 MB).
Render-blocking requests
2.9 s16 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.9 s.
Reduce unused JavaScript
1.1 s · 237 KiBAbout 237 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Mobile performance score: 55
55/100Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
600 ms · 134 KiBAbout 134 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
Improve image delivery
350 ms · 69 KiB2 images could be 69 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.
Document request latency
295 KiBThe HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.
2,427 HTML elements
The page has 2,427 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
2 third-party services on the page
2 third-party services load with your homepage (Facebook and Google Fonts), adding 152 KiB and 154 ms of main-thread time.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 144 ms. During a long task the page ignores taps.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Legacy JavaScript
12 KiBPolyfills for old browsers add 12 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
2 checks passed
Main-thread work: 1.5 s
A phone's processor spends 1.5 s on main-thread work while loading, 707 ms of it running JavaScript. That is comfortably low.
Server response: 81 ms
81 msYour server sent the HTML in 81 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 11.5 s
11.5 sYour largest element takes 11.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “MainHeroImage”.
First Contentful Paint: 5.7 s
5.7 sThe first text or image appears after 5.7 s on a phone. Good is under 1.8 s.
Time to Interactive: 11.9 s
11.9 sThe page becomes fully interactive after 11.9 s. Good is under 3.8 s.
Speed Index: 8.4 s
8.4 sVisually, the page fills in at 8.4 s (Speed Index). Good is under 3.4 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Total Blocking Time: 149 ms
149 msScripts block the page for only 149 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.066
0.066The layout barely moves while loading (CLS 0.066, good is under 0.1).
Images and page weight
Page weight: 2.3 MB in 47 requests
2.3 MBYour homepage downloads 2.3 MB in 47 requests on a phone: images 749 KiB (9), scripts 576 KiB (13) and fonts 459 KiB (9). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
MainHeroImage-pus6rpvxzrxbofbob7nw7c1eo5umikd1pvg0tfqvy8.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
2 images in older formats
2 images (121 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.7 g of CO₂ per visit
0.66 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.66 g of CO₂e: 79.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
8 tap targets too small
8 tap targets are too small or too close together to hit reliably with a finger.
Links look like plain text
2 links inside paragraphs rely on colour alone to stand out.
12 images without alt text
12 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (39 elements)
All page content should be contained by landmarks: 39 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h1 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (111 characters)
Your title is 111 characters, so Google will cut it off around 60: “Homepage - Omni Dental - Austin Dental Group - Omni Dental Group - Dr. Marc Amsili - Dr. …”.
Meta description is long (192 characters)
Your meta description is 192 characters; Google truncates after about 160, so the end of your pitch is cut.
7 links with vague text
7 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
268 internal links, 49 external
The homepage links to 268 pages on omnidentalgroup.com and 49 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Welcome to Omni Dental Group®”.
Canonical URL set
The canonical URL is https://omnidentalgroup.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://omnidentalgroup.com/sitemap_index.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://omnidentalgroup.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (3,330 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page is broken
Your homepage links to https://omnidentalgroup.com/cosmetic_appearance, which answers with an error. Visitors hit a dead end and search engines drop it.
12 pages without an H1
https://omnidentalgroup.com/z_crowns, https://omnidentalgroup.com/z_composite, https://omnidentalgroup.com/z_pediatrics, https://omnidentalgroup.com/z_inlays, https://omnidentalgroup.com/z_dentures and https://omnidentalgroup.com/z_whitening and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.
1 page slow to respond
https://omnidentalgroup.com/post-op-surgery took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 60 found) and read each the way a search engine does.
5 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 14 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
7 small tap targets
7 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Missing source maps
Large scripts ship without source maps.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 44 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,472 words of copy
The homepage carries about 1,472 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact Us”.
16 calls to action
The homepage has 16 calls to action, for example “Contact Us”, “Schedule Now” and “Learn More”.
1 short form
A short form (1 field at most) is right on the homepage, asking for an email.
Analytics in place
Analytics detected: Meta Pixel.
Direct contact links
Visitors can reach you directly: 21 phone links and 0 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
1 cookie set on arrival
1Opening the homepage sets 1 cookie (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
3 other companies contacted
Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at omnidentalgroup.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Hosting
- Rackspace
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on omnidentalgroup.com, including 13 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.