Website review, no card needed

orionlending.com logo

orionlending.com website review

Visit site (opens in a new tab)Reviewed 3 November 202647 issues · 95 checks

This review found 47 issues worth fixing on orionlending.com, 16 of them high impact, across 95 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.2 sMay 16Oct 311.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.3 s
May 23, 20261.6 s
May 30, 20261.5 s
Jun 6, 20261.6 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.4 s
Jul 4, 20261.4 s
Jul 11, 20261.5 s
Jul 18, 20261.4 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.4 s
Aug 29, 20261.3 s
Sep 5, 20261.4 s
Sep 12, 20261.3 s
Sep 19, 20261.3 s
Sep 26, 20261.3 s
Oct 3, 20261.3 s
Oct 10, 20261.3 s
Oct 17, 20261.3 s
Oct 24, 20261.4 s
Oct 31, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
117 ms55 msMay 16Oct 2469 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202685 ms
May 23, 202688 ms
May 30, 202695 ms
Jun 6, 202698 ms
Jun 13, 202698 ms
Jun 20, 2026110 ms
Jun 27, 202688 ms
Jul 4, 202686 ms
Jul 11, 202681 ms
Jul 18, 202681 ms
Jul 25, 202680 ms
Aug 1, 202683 ms
Aug 8, 202681 ms
Aug 15, 202680 ms
Aug 22, 202684 ms
Aug 29, 202683 ms
Sep 5, 202686 ms
Sep 12, 202682 ms
Sep 19, 202673 ms
Sep 26, 202666 ms
Oct 3, 202663 ms
Oct 10, 202663 ms
Oct 17, 202662 ms
Oct 24, 202669 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of orionlending.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. orionlending.com at 0.4 s0.4 s
  2. orionlending.com at 0.8 s0.8 s
  3. orionlending.com at 1.2 s1.2 s
  4. orionlending.com at 1.6 s1.6 s
  5. orionlending.com at 2.0 s2.0 s
  6. orionlending.com at 2.4 s2.4 s
  7. orionlending.com at 2.8 s2.8 s
  8. orionlending.com at 3.2 s3.2 s

Speed

11 to fix47
  • Reduce unused JavaScript

    6.4 s · 1.5 MB

    About 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.4 s faster on a phone.

  • Render-blocking requests

    2.8 s

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.8 s.

  • Mobile performance score: 47

    47/100

    Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Improve image delivery

    3.3 MB

    12 images could be 3.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, website-files.com and tomnx.com and others), adding 12.1 MB and 1.1 s of main-thread time.

  • website-files.com adds 137 ms

    137 ms

    website-files.com costs a phone 137 ms of main-thread work and 10.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 548 ms

    548 ms

    Google CDN costs a phone 548 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.8 s

    A phone's processor spends 2.8 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Use efficient cache lifetimes

    255 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (255 KiB).

  • 2,215 HTML elements

    The page has 2,215 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Google Tag Manager adds 105 ms

    105 ms

    Google Tag Manager costs a phone 105 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 76 KiB

    About 76 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 199 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    17 KiB

    Polyfills for old browsers add 17 KiB JavaScript that modern phones do not need.

  • Minify CSS

    16 KiB

    16 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 17.2 s

    17.2 s

    Your largest element takes 17.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “YOU’RE NOT JUST ANOTHER BROKER. WE’RE NOT JUST ANOTHER LEND…”.

  • First Contentful Paint: 7.1 s

    7.1 s

    The first text or image appears after 7.1 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 20.6 s

    20.6 s

    The page becomes fully interactive after 20.6 s. Good is under 3.8 s.

  • Speed Index: 8.3 s

    8.3 s

    Visually, the page fills in at 8.3 s (Speed Index). Good is under 3.4 s.

  • 37 images without width and height

    37 images have no width and height attributes, so the layout jumps as each one loads.

  • Total Blocking Time: 412 ms

    412 ms

    Scripts block taps and scrolling for 412 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 335 ms

    335 ms

    Real visitors wait 335 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 24% faster for real visitors

    -24%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 85 ms to 69 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.017

    0.017

    The layout barely moves while loading (CLS 0.017, good is under 0.1).

Images and page weight

5 to fix14
  • Page weight: 13.1 MB in 130 requests

    13.1 MB

    Your homepage downloads 13.1 MB in 130 requests on a phone: images 10.1 MB (57), scripts 2.1 MB (31) and other files 366 KiB (14). Under 2 MB keeps phones on slow connections fast.

  • 8 images far larger than shown

    1.9 MB

    8 images are downloaded at several times the size a phone draws them, for example 6a7a3ddebe6c4e76b1f559d4_4,380 Days of Serving the Broker Co at 2,250 px wide, shown at 140 px. Resized copies would save about 1.9 MB.

  • 1 image over 500 KB

    6a7a3ddebe6c4e76b1f559d4_4,380 Days of Serving the Broker Co weighs 500 KiB. On a phone connection a single image that size takes seconds.

  • 6 images in older formats

    6 images (2.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • An image on the first screen is lazy-loaded

    6acf8389ff6c9794787ba0e2_No Limit-Financed Properties- Web S is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 3.7 g of CO₂ per visit

    3.71 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.71 g of CO₂e: 445.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

11 to fixGoogle 7884
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (14 elements)

    All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 9 links without text

    9 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  • Headings skip levels

    Headings skip levels (h1 → h6, h1 → h3 and h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 187 images in the HTML carry an alt attribute.

  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 10 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9280
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 15 H1 headlines

    There are 15 <h1> headlines (“LET'S STAY CONNECTED!”, “WE’RE NOT JUST ANOTHER LENDER.™” and “”). One clear main headline is easier for people and search engines.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • Meta description is long (260 characters)

    Your meta description is 260 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 7 links with vague text

    7 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 71 internal links, 125 external

    The homepage links to 71 pages on orionlending.com and 125 external pages.

4 checks passed
  • Title: 62 characters

    Your title is a healthy 62 characters: “Orion Lending │ Leading Tech-Centric Wholesale Mortgage Lender”.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.orionlending.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.orionlending.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,349 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without a meta description

    https://www.orionlending.com/qrg has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 54 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 8 pages that loaded have a <title>.

Best practices

4 to fixGoogle 7770
  • 10 broken images

    10 images failed to load on a phone, for example https://www.orionlending.com/.

  • 6 small tap targets

    6 of 17 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 400 ()”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix88
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • A 16-field form

    Your longest form asks for 16 fields (3 required). Every extra field lowers completion.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,000 words of copy

    The homepage carries about 2,000 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “LEARN MORE”.

  • 44 calls to action

    The homepage has 44 calls to action, for example “CONTACT US”, “contact Me” and “LEARN MORE”.

  • Social proof on the page

    Social proof on the homepage: 13 testimonial or review blocks and 10 customer or partner logos.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 3 email links.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 20 other companies contacted

    Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at orionlending.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Webflow
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
Webflow

Hiring

Hiring
7 open roles
Job board
careers page

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 47 issues on orionlending.com, including 17 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25