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oto.com website review
Visit site (opens in a new tab)Reviewed 26 October 202635 issues · 86 checks
This review found 35 issues worth fixing on oto.com, 8 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.6 s |
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 2.0 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 231 ms |
| May 16, 2026 | 227 ms |
| May 23, 2026 | 226 ms |
| May 30, 2026 | 227 ms |
| Jun 6, 2026 | 229 ms |
| Jun 13, 2026 | 230 ms |
| Jun 20, 2026 | 231 ms |
| Jun 27, 2026 | 231 ms |
| Jul 4, 2026 | 231 ms |
| Jul 11, 2026 | 231 ms |
| Jul 18, 2026 | 231 ms |
| Jul 25, 2026 | 230 ms |
| Aug 1, 2026 | 230 ms |
| Aug 8, 2026 | 233 ms |
| Aug 15, 2026 | 237 ms |
| Aug 22, 2026 | 242 ms |
| Aug 29, 2026 | 248 ms |
| Sep 5, 2026 | 250 ms |
| Sep 12, 2026 | 251 ms |
| Sep 19, 2026 | 250 ms |
| Sep 26, 2026 | 246 ms |
| Oct 3, 2026 | 245 ms |
| Oct 10, 2026 | 245 ms |
| Oct 17, 2026 | 246 ms |
| Oct 24, 2026 | 249 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
1.1 s · 622 KiBAbout 622 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Google/Doubleclick Ads and others), adding 1.7 MB and 1.0 s of main-thread time.
Mobile performance score: 60
60/100Your mobile performance score is 60 (desktop: 65). Pages that score under 90 lose visitors before the first paint.
Google Tag Manager adds 495 ms
495 msGoogle Tag Manager costs a phone 495 ms of main-thread work and 695 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
500 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 500 ms).
Use efficient cache lifetimes
393 KiB10 files are served with short cache lifetimes, so returning visitors download them again (393 KiB).
2,564 HTML elements
The page has 2,564 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Facebook adds 196 ms
196 msFacebook costs a phone 196 ms of main-thread work and 377 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.3 s
A phone's processor spends 2.3 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Google/Doubleclick Ads adds 120 ms
120 msGoogle/Doubleclick Ads costs a phone 120 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 170 ms. During a long task the page ignores taps.
Legacy JavaScript
26 KiBPolyfills for old browsers add 26 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Improve image delivery
5 KiB1 image could be 5 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
1 checks passed
Server response: 288 ms
288 msYour server sent the HTML in 288 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 17.5 s
17.5 sThe page becomes fully interactive after 17.5 s. Good is under 3.8 s.
Largest Contentful Paint: 7.0 s
7.0 sYour largest element takes 7.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “VInFast VF 3 EV”.
Real-user INP: 209 ms
209 msReal visitors wait 209 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Largest content (LCP) got 25% slower for real visitors
+25%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.6 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 504 ms
504 msScripts block taps and scrolling for 504 ms in total while the page loads. Good is under 200 ms.
Speed Index: 4.5 s
4.5 sVisually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 231 ms to 249 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 2.2 s
2.2 sReal visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 773 ms
773 msReal visitors wait 773 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.065
0.065The layout barely moves while loading (CLS 0.065, good is under 0.1).
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Images and page weight
About 0.5 g of CO₂ per visit
0.54 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.54 g of CO₂e: 65.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 1.9 MB in 132 requests
1.9 MBYour homepage downloads 1.9 MB in 132 requests on a phone: scripts 1.6 MB (35), HTML 92 KiB (12) and other files 83 KiB (56). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
72 text elements with low contrast
72 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (4 elements)
Scrollable region must have keyboard access: 4 elements on the page fail this check, rated serious by axe-core.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
11 form fields without a label
11 form fields have no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (8 elements)
Alternative text of images should not be repeated as text: 8 elements on the page fail this check, rated minor by axe-core.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 234 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
28 links crawlers can't follow
28 links have no real href, so search engines can't follow them.
Meta description is long (182 characters)
Your meta description is 182 characters; Google truncates after about 160, so the end of your pitch is cut.
328 internal links, 16 external
The homepage links to 328 pages on oto.com and 16 external pages.
7 checks passed
One H1 headline
Your main headline reads: “Cari Yang Terbaik”.
Title: 60 characters
Your title is a healthy 60 characters: “Oto - Jual Beli Mobil Baru & Bekas, Motor Baru dan Truk Baru”.
Canonical URL set
The canonical URL is https://www.oto.com/.
Structured data in place
Structured data found: Organization, SiteNavigationElement, VideoObject and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.oto.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (3,250 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.oto.com/llms.txt (17 KiB, 160 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 189 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
15 third-party cookies
15 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
10 small tap targets
10 of 34 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Pasting is blocked
A form field blocks pasting, which frustrates password managers and people on phones.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 62 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 2,071 words of copy
The homepage carries about 2,071 words of visible text.
2 checks passed
3 short forms
3 short forms (5 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
17 cookies set on arrival
17Opening the homepage sets 17 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
27 other companies contacted
Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at oto.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Analytics
- Google Tag Manager
- Hosting
- Google Cloud
Company
- Headquarters
- Jaipur
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on oto.com, including 17 speed issues, 2 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.