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oto.com website review

Visit site (opens in a new tab)Reviewed 26 October 202635 issues · 86 checks

This review found 35 issues worth fixing on oto.com, 8 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.5 sMay 9Oct 242.0 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.6 s
May 16, 20261.6 s
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.7 s
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.8 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
255 ms222 msMay 9Oct 24249 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026231 ms
May 16, 2026227 ms
May 23, 2026226 ms
May 30, 2026227 ms
Jun 6, 2026229 ms
Jun 13, 2026230 ms
Jun 20, 2026231 ms
Jun 27, 2026231 ms
Jul 4, 2026231 ms
Jul 11, 2026231 ms
Jul 18, 2026231 ms
Jul 25, 2026230 ms
Aug 1, 2026230 ms
Aug 8, 2026233 ms
Aug 15, 2026237 ms
Aug 22, 2026242 ms
Aug 29, 2026248 ms
Sep 5, 2026250 ms
Sep 12, 2026251 ms
Sep 19, 2026250 ms
Sep 26, 2026246 ms
Oct 3, 2026245 ms
Oct 10, 2026245 ms
Oct 17, 2026246 ms
Oct 24, 2026249 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of oto.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. oto.com at 0.4 s0.4 s
  2. oto.com at 0.8 s0.8 s
  3. oto.com at 1.1 s1.1 s
  4. oto.com at 1.5 s1.5 s
  5. oto.com at 1.9 s1.9 s
  6. oto.com at 2.3 s2.3 s
  7. oto.com at 2.6 s2.6 s
  8. oto.com at 3.0 s3.0 s

Speed

10 to fix60
  • Reduce unused JavaScript

    1.1 s · 622 KiB

    About 622 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Google/Doubleclick Ads and others), adding 1.7 MB and 1.0 s of main-thread time.

  • Mobile performance score: 60

    60/100

    Your mobile performance score is 60 (desktop: 65). Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 495 ms

    495 ms

    Google Tag Manager costs a phone 495 ms of main-thread work and 695 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    500 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 500 ms).

  • Use efficient cache lifetimes

    393 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (393 KiB).

  • 2,564 HTML elements

    The page has 2,564 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Facebook adds 196 ms

    196 ms

    Facebook costs a phone 196 ms of main-thread work and 377 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.3 s

    A phone's processor spends 2.3 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google/Doubleclick Ads adds 120 ms

    120 ms

    Google/Doubleclick Ads costs a phone 120 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 170 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    26 KiB

    Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Improve image delivery

    5 KiB

    1 image could be 5 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

1 checks passed
  • Server response: 288 ms

    288 ms

    Your server sent the HTML in 288 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 17.5 s

    17.5 s

    The page becomes fully interactive after 17.5 s. Good is under 3.8 s.

  • Largest Contentful Paint: 7.0 s

    7.0 s

    Your largest element takes 7.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “VInFast VF 3 EV”.

  • Real-user INP: 209 ms

    209 ms

    Real visitors wait 209 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest content (LCP) got 25% slower for real visitors

    +25%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.6 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 504 ms

    504 ms

    Scripts block taps and scrolling for 504 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 4.5 s

    4.5 s

    Visually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 231 ms to 249 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 773 ms

    773 ms

    Real visitors wait 773 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.065

    0.065

    The layout barely moves while loading (CLS 0.065, good is under 0.1).

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

Images and page weight

100
  • About 0.5 g of CO₂ per visit

    0.54 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.54 g of CO₂e: 65.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.9 MB in 132 requests

    1.9 MB

    Your homepage downloads 1.9 MB in 132 requests on a phone: scripts 1.6 MB (35), HTML 92 KiB (12) and other files 83 KiB (56). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9692
  • 72 text elements with low contrast

    72 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (4 elements)

    Scrollable region must have keyboard access: 4 elements on the page fail this check, rated serious by axe-core.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • 11 form fields without a label

    11 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (8 elements)

    Alternative text of images should not be repeated as text: 8 elements on the page fail this check, rated minor by axe-core.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 234 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • 28 links crawlers can't follow

    28 links have no real href, so search engines can't follow them.

  • Meta description is long (182 characters)

    Your meta description is 182 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 328 internal links, 16 external

    The homepage links to 328 pages on oto.com and 16 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Cari Yang Terbaik”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “Oto - Jual Beli Mobil Baru & Bekas, Motor Baru dan Truk Baru”.

  • Canonical URL set

    The canonical URL is https://www.oto.com/.

  • Structured data in place

    Structured data found: Organization, SiteNavigationElement, VideoObject and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.oto.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,250 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.oto.com/llms.txt (17 KiB, 160 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 189 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 6288
  • 15 third-party cookies

    15 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 10 small tap targets

    10 of 34 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Pasting is blocked

    A form field blocks pasting, which frustrates password managers and people on phones.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

6 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 62 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,071 words of copy

    The homepage carries about 2,071 words of visible text.

2 checks passed
  • 3 short forms

    3 short forms (5 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 27 other companies contacted

    Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at oto.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Analytics
Google Tag Manager
Hosting
Google Cloud

Company

Headquarters
Jaipur

Upkeep, stack, hiring and company data from programmable.info

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