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pace-usa.com website review

Visit site (opens in a new tab)Reviewed 4 November 202628 issues · 74 checks

This review found 28 issues worth fixing on pace-usa.com, 6 of them high impact, across 74 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.2 sMay 16Oct 311.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.6 s
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.5 s
Jul 25, 20261.4 s
Aug 1, 20261.4 s
Aug 8, 20261.4 s
Aug 15, 20261.4 s
Aug 22, 20261.4 s
Aug 29, 20261.3 s
Sep 5, 20261.3 s
Sep 12, 20261.3 s
Sep 19, 20261.3 s
Sep 26, 20261.3 s
Oct 3, 20261.3 s
Oct 10, 20261.3 s
Oct 17, 20261.3 s
Oct 24, 20261.3 s
Oct 31, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
160 ms134 msMay 16Oct 31154 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026148 ms
May 23, 2026144 ms
May 30, 2026147 ms
Jun 6, 2026150 ms
Jun 13, 2026150 ms
Jun 20, 2026153 ms
Jun 27, 2026148 ms
Jul 4, 2026150 ms
Jul 11, 2026150 ms
Jul 18, 2026152 ms
Jul 25, 2026154 ms
Aug 1, 2026147 ms
Aug 8, 2026145 ms
Aug 15, 2026153 ms
Aug 22, 2026155 ms
Aug 29, 2026157 ms
Sep 5, 2026155 ms
Sep 12, 2026147 ms
Sep 19, 2026137 ms
Sep 26, 2026138 ms
Oct 3, 2026137 ms
Oct 10, 2026147 ms
Oct 17, 2026153 ms
Oct 24, 2026154 ms
Oct 31, 2026154 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pace-usa.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pace-usa.com at 0.8 s0.8 s
  2. pace-usa.com at 1.6 s1.6 s
  3. pace-usa.com at 2.3 s2.3 s
  4. pace-usa.com at 3.1 s3.1 s
  5. pace-usa.com at 3.9 s3.9 s
  6. pace-usa.com at 4.6 s4.6 s
  7. pace-usa.com at 5.4 s5.4 s
  8. pace-usa.com at 6.2 s6.2 s

Speed

6 to fix67
  • Reduce unused JavaScript

    1.6 s · 287 KiB

    About 287 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • Render-blocking requests

    1.7 s

    29 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.7 s.

  • Improve image delivery

    900 ms · 338 KiB

    8 images could be 338 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.

  • Mobile performance score: 67

    67/100

    Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Clarity and GoDaddy and others), adding 621 KiB and 535 ms of main-thread time.

  • Google Tag Manager adds 399 ms

    399 ms

    Google Tag Manager costs a phone 399 ms of main-thread work and 521 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 25 KiB

    About 25 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    100 ms · 70 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (70 KiB).

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 170 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.2 s

    A phone's processor spends 1.2 s on main-thread work while loading, 674 ms of it running JavaScript. That is comfortably low.

  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 13.0 s

    13.0 s

    Your largest element takes 13.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “What Can Pace Do for You? Pace Runners Inc provides last mi…”.

  • Time to Interactive: 13.0 s

    13.0 s

    The page becomes fully interactive after 13.0 s. Good is under 3.8 s.

  • Speed Index: 4.9 s

    4.9 s

    Visually, the page fills in at 4.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 224 ms

    224 ms

    Scripts block taps and scrolling for 224 ms in total while the page loads. Good is under 200 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 148 ms to 154 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 94 ms

    94 ms

    Real visitors wait 94 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 542 ms

    542 ms

    Real visitors wait 542 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 17% faster for real visitors

    -17%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.019

    0.019

    The layout barely moves while loading (CLS 0.019, good is under 0.1).

Images and page weight

1 to fix90
  • 1 image far larger than shown

    38 KiB

    1 image is downloaded at several times the size a phone draws it, for example Iris-Logo-768x384.png at 390 px wide, shown at 70 px. Resized copies would save about 38 KiB.

  • 4 images in older formats

    4 images (299 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.5 g of CO₂ per visit

    0.53 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.53 g of CO₂e: 63.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Page weight: 1.9 MB in 110 requests

    1.9 MB

    Your homepage downloads 1.9 MB in 110 requests on a phone: scripts 839 KiB (32), images 683 KiB (19) and fonts 270 KiB (4). That is a lean page.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

4 to fixGoogle 9295
  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • The skip-link target should exist and be focusable (1 element)

    The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 19 images in the HTML carry an alt attribute.

  • 37 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 41 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10084
  • Title is short (8 characters)

    Your title is only 8 characters: “Pace USA”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (267 characters)

    Your meta description is 267 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (BreadcrumbList, ImageObject, Organization and WebPage) but with 1 problem, for example “Organization: url points at a different host (https://xkb.f4a.myftpupload.com/)”.

  • 151 internal links, 10 external

    The homepage links to 151 pages on pace-usa.com and 10 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “What Can Pace Do for You?”.

  • Canonical URL set

    The canonical URL is https://pace-usa.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://pace-usa.com/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • llms.txt published

    The site publishes https://pace-usa.com/llms.txt (2 KiB, 21 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix85
  • 2 pages without a meta description

    https://pace-usa.com/iris and https://pace-usa.com/shifted-freight have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://pace-usa.com/address-directory, whose canonical is https://pace-usa.com/locations. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 2 pages without an H1

    https://pace-usa.com/iris and https://pace-usa.com/pace-fusion have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 3 small tap targets

    3 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 129 words

    The homepage has only about 129 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • 6 calls to action

    The homepage has 6 calls to action, for example “Contact” and “pace-usa.com/contact”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 20 other companies contacted

    Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pace-usa.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

  • The footer still says © 2023.

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
Cloudflare

Hiring

Hiring
1 open role
Job board
adp

Company

Employees
179

Upkeep, stack, hiring and company data from programmable.info

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