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paceind.com website review

Visit site (opens in a new tab)Reviewed 2 November 202635 issues · 87 checks

This review found 35 issues worth fixing on paceind.com, 17 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s1.6 sMay 16Oct 312.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.5 s
May 23, 20262.4 s
May 30, 20262.3 s
Jun 6, 20262.3 s
Jun 13, 20262.2 s
Jun 20, 20262.2 s
Jun 27, 20262.5 s
Jul 4, 20262.3 s
Jul 11, 20262.4 s
Jul 18, 20262.2 s
Jul 25, 20262.0 s
Aug 1, 20262.0 s
Aug 8, 20261.9 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20261.8 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Oct 24, 20262.1 s
Oct 31, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
128 ms93 msMay 16Oct 31121 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202698 ms
May 23, 202697 ms
May 30, 2026110 ms
Jun 6, 2026112 ms
Jun 13, 2026116 ms
Jun 20, 2026120 ms
Jun 27, 2026116 ms
Jul 4, 2026111 ms
Jul 11, 2026113 ms
Jul 18, 2026114 ms
Jul 25, 2026113 ms
Aug 1, 2026118 ms
Aug 8, 2026121 ms
Aug 15, 2026115 ms
Aug 22, 2026117 ms
Aug 29, 2026117 ms
Sep 5, 2026111 ms
Sep 12, 2026117 ms
Sep 19, 2026117 ms
Sep 26, 2026119 ms
Oct 3, 2026123 ms
Oct 10, 2026121 ms
Oct 17, 2026121 ms
Oct 24, 2026124 ms
Oct 31, 2026121 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of paceind.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. paceind.com at 0.4 s0.4 s
  2. paceind.com at 0.8 s0.8 s
  3. paceind.com at 1.1 s1.1 s
  4. paceind.com at 1.5 s1.5 s
  5. paceind.com at 1.9 s1.9 s
  6. paceind.com at 2.3 s2.3 s
  7. paceind.com at 2.6 s2.6 s
  8. paceind.com at 3.0 s3.0 s

Speed

10 to fix36
  • Reduce unused JavaScript

    2.3 s · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

  • Render-blocking requests

    2.1 s

    20 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.

  • Reduce unused CSS

    1.1 s · 244 KiB

    About 244 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 36

    36/100

    Your mobile performance score is 36. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Google Tag Manager and Facebook and others), adding 2.4 MB and 997 ms of main-thread time.

  • YouTube adds 330 ms

    330 ms

    YouTube costs a phone 330 ms of main-thread work and 991 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 319 ms

    319 ms

    Google Tag Manager costs a phone 319 ms of main-thread work and 618 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    50 ms · 293 KiB

    7 images could be 293 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

  • Main-thread work: 2.4 s

    A phone's processor spends 2.4 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google CDN adds 68 ms

    68 ms

    Google CDN costs a phone 68 ms of main-thread work and 349 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    247 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (247 KiB).

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 127 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    50 ms · 23 KiB

    Polyfills for old browsers add 23 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify CSS

    12 KiB

    12 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 13.2 s

    13.2 s

    Your largest element takes 13.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “PACE INDUSTRIES CASTING INNOVATION Pace Industries is North…”.

  • Time to Interactive: 22.3 s

    22.3 s

    The page becomes fully interactive after 22.3 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.988

    0.988

    The layout shifts by 0.988 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Speed Index: 6.4 s

    6.4 s

    Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 26% slower for real visitors

    +26%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 98 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 256 ms

    256 ms

    Scripts block taps and scrolling for 256 ms in total while the page loads. Good is under 200 ms.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

5 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 121 ms

    121 ms

    Real visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 13% faster for real visitors

    -13%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

1 to fix70
  • Page weight: 4.2 MB in 112 requests

    4.2 MB

    Your homepage downloads 4.2 MB in 112 requests on a phone: scripts 2.4 MB (40), images 1.1 MB (17) and fonts 308 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • About 1.2 g of CO₂ per visit

    1.18 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.18 g of CO₂e: 142.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 7789
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • 5 images without alt text

    5 images have no alt text, which hurts accessibility and image search.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (2 elements)

    ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8590
  • 2 H1 headlines

    There are 2 <h1> headlines (“NORTH AMERICA'S DIE CASTING LEADER” and “NORTH AMERICA'S DIE CASTING LEADER”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 12 links with vague text

    12 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 53 internal links, 7 external

    The homepage links to 53 pages on paceind.com and 7 external pages.

6 checks passed
  • Meta description: 134 characters

    Your meta description is 134 characters: “Pace Industries is North America’s leading full-service aluminum die casting, zinc die casting and magnesium die castin…”.

  • Title: 52 characters

    Your title is a healthy 52 characters: “Pace Industries | North America's Die Casting Leader”.

  • Canonical URL set

    The canonical URL is https://paceind.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.globalsiteseo.com/paceindustries.GSM/paceindustries.gsm.index.en_super.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://paceind.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (613 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 7797
  • 7 third-party cookies

    7 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    12 of 13 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix60
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 518 words of copy

    The homepage carries about 518 words of visible text.

3 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact” and “REQUEST A QUOTE”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Hotjar.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 1 more (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies, 3 of them by other companies (measured from a US location before any click).

  • 30 other companies contacted

    Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at paceind.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager | Hotjar
Hosting
Cloudflare

Company

Employees
2,204

Upkeep, stack, hiring and company data from programmable.info

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