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pacegallery.com website review

Visit site (opens in a new tab)Reviewed 30 October 202625 issues · 75 checks

This review found 25 issues worth fixing on pacegallery.com, 4 of them high impact, across 75 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.8 sMay 9Oct 242.0 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.1 s
May 16, 20262.1 s
May 23, 20262.1 s
May 30, 20262.2 s
Jun 6, 20262.0 s
Jun 13, 20262.0 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 4, 20262.2 s
Jul 11, 20262.2 s
Jul 18, 20262.2 s
Jul 25, 20262.2 s
Aug 1, 20262.3 s
Aug 8, 20262.2 s
Aug 15, 20262.3 s
Aug 22, 20262.3 s
Aug 29, 20262.2 s
Sep 5, 20262.2 s
Sep 12, 20262.1 s
Sep 19, 20262.0 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20261.9 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
81 ms74 msMay 9Oct 2478 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202679 ms
May 16, 202679 ms
May 23, 202680 ms
May 30, 202680 ms
Jun 6, 202679 ms
Jun 13, 202678 ms
Jun 20, 202678 ms
Jun 27, 202678 ms
Jul 4, 202679 ms
Jul 11, 202680 ms
Jul 18, 202678 ms
Jul 25, 202679 ms
Aug 1, 202679 ms
Aug 8, 202677 ms
Aug 15, 202678 ms
Aug 22, 202678 ms
Aug 29, 202678 ms
Sep 5, 202677 ms
Sep 12, 202677 ms
Sep 19, 202676 ms
Sep 26, 202675 ms
Oct 3, 202677 ms
Oct 10, 202676 ms
Oct 17, 202678 ms
Oct 24, 202678 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pacegallery.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pacegallery.com at 0.4 s0.4 s
  2. pacegallery.com at 0.8 s0.8 s
  3. pacegallery.com at 1.1 s1.1 s
  4. pacegallery.com at 1.5 s1.5 s
  5. pacegallery.com at 1.9 s1.9 s
  6. pacegallery.com at 2.3 s2.3 s
  7. pacegallery.com at 2.6 s2.6 s
  8. pacegallery.com at 3.0 s3.0 s

Speed

5 to fix80
  • Render-blocking requests

    1.4 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Mobile performance score: 80

    80/100

    Your mobile performance score is 80. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    450 ms · 79 KiB

    About 79 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Improve image delivery

    427 KiB

    7 images could be 427 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 1,621 HTML elements

    The page has 1,621 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    150 ms · 39 KiB

    About 39 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    150 ms · 35 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (35 KiB).

  • 2 third-party services on the page

    2 third-party services load with your homepage (Cookiebot and Hubspot), adding 170 KiB and 123 ms of main-thread time.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 61 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.7 s

    A phone's processor spends 0.7 s on main-thread work while loading, 233 ms of it running JavaScript. That is comfortably low.

  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 5.0 s

    5.0 s

    Your largest element takes 5.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We use cookies, which are small text files, to make our web…”.

  • Real-user TTFB: 977 ms

    977 ms

    Real visitors wait 977 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Time to Interactive: 5.0 s

    5.0 s

    The page becomes fully interactive after 5.0 s. Good is under 3.8 s.

  • 16 images without width and height

    16 images have no width and height attributes, so the layout jumps as each one loads.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 79 ms to 78 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 89 ms

    89 ms

    Real visitors wait 89 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Speed Index: 2.3 s

    2.3 s

    Visually, the page fills in at 2.3 s (Speed Index), inside the 3.4 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 16 ms

    16 ms

    Scripts block the page for only 16 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix97
  • An image on the first screen is lazy-loaded

    1029220key1JuOO6lI_VnTcTSwCJ3wSg.width-720.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.4 g of CO₂ per visit

    0.45 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.45 g of CO₂e: 53.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.6 MB in 30 requests

    1.6 MB

    Your homepage downloads 1.6 MB in 30 requests on a phone: images 1.1 MB (14), scripts 245 KiB (5) and fonts 191 KiB (5). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 9999
  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h3 → h5, h3 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 22 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 10072
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (12 characters)

    Your title is only 12 characters: “Pace Gallery”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 47 internal links, 4 external

    The homepage links to 47 pages on pacegallery.com and 4 external pages.

3 checks passed
  • Meta description: 128 characters

    Your meta description is 128 characters: “Pace is a leading contemporary art gallery representing the most significant artists and estates of the 20th and 21st c…”.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.pacegallery.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.pacegallery.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,142 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 8 pages without a meta description

    https://www.pacegallery.com/artists, https://www.pacegallery.com/exhibitions, https://www.pacegallery.com/artfairs, https://www.pacegallery.com/journal, https://www.pacegallery.com/galleries and https://www.pacegallery.com/library-archives and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://www.pacegallery.com/galleries has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    https://www.pacegallery.com/exhibitions/asher-liftin-recent-work took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    22 of 27 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • Thin social proof

    Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

  • A 14-field form

    Your longest form asks for 14 fields (3 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 766 words of copy

    The homepage carries about 766 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Shop” and “Subscribe”.

  • Analytics in place

    Analytics detected: Google Tag Manager and HubSpot.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads HubSpot (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 3 other companies contacted

    Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pacegallery.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager
Hosting
AWS

Company

Employees
197

Upkeep, stack, hiring and company data from programmable.info

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