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packershoes.com website review

Visit site (opens in a new tab)Reviewed 28 October 202652 issues · 88 checks

This review found 52 issues worth fixing on packershoes.com, 22 of them high impact, across 88 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.4 sMay 9Oct 241.4 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.9 s
May 16, 20261.9 s
May 23, 20261.8 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20261.7 s
Sep 5, 20261.6 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.5 s
Oct 17, 20261.5 s
Oct 24, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
160 ms134 msMay 9Oct 24147 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026154 ms
May 16, 2026152 ms
May 23, 2026150 ms
May 30, 2026153 ms
Jun 6, 2026154 ms
Jun 13, 2026157 ms
Jun 20, 2026155 ms
Jun 27, 2026155 ms
Jul 4, 2026153 ms
Jul 11, 2026146 ms
Jul 18, 2026146 ms
Jul 25, 2026146 ms
Aug 1, 2026146 ms
Aug 8, 2026146 ms
Aug 15, 2026147 ms
Aug 22, 2026145 ms
Aug 29, 2026146 ms
Sep 5, 2026145 ms
Sep 12, 2026139 ms
Sep 19, 2026143 ms
Sep 26, 2026138 ms
Oct 3, 2026137 ms
Oct 10, 2026138 ms
Oct 17, 2026138 ms
Oct 24, 2026147 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of packershoes.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. packershoes.com at 1.4 s1.4 s
  2. packershoes.com at 2.9 s2.9 s
  3. packershoes.com at 4.3 s4.3 s
  4. packershoes.com at 5.8 s5.8 s
  5. packershoes.com at 7.2 s7.2 s
  6. packershoes.com at 8.7 s8.7 s
  7. packershoes.com at 10.1 s10.1 s
  8. packershoes.com at 11.6 s11.6 s

Speed

15 to fix33
  • Reduce unused JavaScript

    1.1 s · 927 KiB

    About 927 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Use efficient cache lifetimes

    1.0 s · 767 KiB

    34 files are served with short cache lifetimes, so returning visitors download them again (767 KiB).

  • Render-blocking requests

    1.3 s

    19 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Mobile performance score: 33

    33/100

    Your mobile performance score is 33 (desktop: 36). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.0 s

    A phone's processor spends 9.0 s on main-thread work while loading, 5.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (POWr, cartcoders.com and amaicdn.com and others), adding 2.0 MB and 2.0 s of main-thread time.

  • Improve image delivery

    750 ms · 1.3 MB

    35 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

  • Reduce unused CSS

    450 ms · 48 KiB

    About 48 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • POWr adds 456 ms

    456 ms

    POWr costs a phone 456 ms of main-thread work and 13 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • cartcoders.com adds 381 ms

    381 ms

    cartcoders.com costs a phone 381 ms of main-thread work and 264 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • amaicdn.com adds 264 ms

    264 ms

    amaicdn.com costs a phone 264 ms of main-thread work and 409 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rebuyengine.com adds 235 ms

    235 ms

    rebuyengine.com costs a phone 235 ms of main-thread work and 681 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 270 ms. During a long task the page ignores taps.

  • Klaviyo adds 178 ms

    178 ms

    Klaviyo costs a phone 178 ms of main-thread work and 325 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,845 HTML elements

    The page has 1,845 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    150 ms · 125 KiB

    Polyfills for old browsers add 125 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    10 KiB

    10 KiB could be saved by minifying JavaScript.

  • Minify CSS

    8 KiB

    8 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 28 ms

    28 ms

    Your server sent the HTML in 28 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 19.4 s

    19.4 s

    Your largest element takes 19.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “JORDAN AIR JORDAN 5 RETRO "HALLOWEEN" SHOP NOW”.

  • Speed Index: 18.2 s

    18.2 s

    Visually, the page fills in at 18.2 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 32.7 s

    32.7 s

    The page becomes fully interactive after 32.7 s. Good is under 3.8 s.

  • Total Blocking Time: 1.2 s

    1.2 s

    Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.8 s

    3.8 s

    The first text or image appears after 3.8 s on a phone. Good is under 1.8 s.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 154 ms to 147 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 119 ms

    119 ms

    Real visitors wait 119 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 421 ms

    421 ms

    Real visitors wait 421 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 23% faster for real visitors

    -23%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 7.5 MB in 500 requests

    7.5 MB

    Your homepage downloads 7.5 MB in 500 requests on a phone: scripts 2.7 MB (106), images 2.6 MB (59) and other files 1.5 MB (291). Under 2 MB keeps phones on slow connections fast.

  • 2 images below the first screen load straight away

    2 images further down the page (40 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.1 g of CO₂ per visit

    2.12 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.12 g of CO₂e: 254.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

11 to fixGoogle 7786
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Images must have alternative text (1 element)

    Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • ARIA commands must have an accessible name (2 elements)

    ARIA commands must have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.

  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (2 elements)

    ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

  • Elements marked as presentational should be consistently ignored (2 elements)

    Elements marked as presentational should be consistently ignored: 2 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 10 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 8568
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (21 characters)

    Your title is only 21 characters: “PACKER – PACKER SHOES”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (252 characters)

    Your meta description is 252 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • Only 0 internal links

    The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

3 checks passed
  • Canonical URL set

    The canonical URL is https://packershoes.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://packershoes.com/sitemap.xml.

AI search readiness

2 to fix63
  • Most text only appears after JavaScript runs

    0%

    A phone browser shows 389 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://packershoes.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Best practices

6 to fixGoogle 5068
  • 1 broken image

    1 image failed to load on a phone, for example https://d3k81ch9hvuctc.cloudfront.net/company/JAWn6t/images/3ca19425-8ed4-4844-97ce-6c929bf56e41.png.

  • 85 small tap targets

    85 of 152 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “config.brands.filter is not a function”.

  • 4 distorted images

    4 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix50
  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 389 words of copy

    The homepage carries about 389 words of visible text.

2 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • Analytics in place

    Analytics detected: Google Analytics and Hotjar.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Hotjar and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 56 other companies contacted

    Loading the homepage contacts 56 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at packershoes.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Hotjar
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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