packitfresh.com website review

About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.8 s faster on a phone.

13 files are served with short cache lifetimes, so returning visitors download them again (258 KiB).

Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

8 third-party services load with your homepage (YouTube, Facebook and Google Tag Manager and others), adding 2.7 MB and 1.4 s of main-thread time.

YouTube costs a phone 845 ms of main-thread work and 1.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 183 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

A phone's processor spends 3.6 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

8 images could be 276 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

14 long tasks block the main thread while loading, the longest for 169 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

Polyfills for old browsers add 31 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying CSS.

The first text or image appears after 10.7 s on a phone. Good is under 1.8 s.

Your largest element takes 22.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Mindblowingly Simple Refrigeration An immediate solution to…”.

The page becomes fully interactive after 26.0 s. Good is under 3.8 s.

Visually, the page fills in at 11.4 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 320 ms in total while the page loads. Good is under 200 ms.

14 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 4.8 MB in 201 requests on a phone: scripts 2.6 MB (62), other files 681 KiB (89) and fonts 618 KiB (18). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.35 g of CO₂e: 162.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

Headings skip levels (h1 → h5, h1 → h5 and h1 → h4), which makes the page harder to scan with a screen reader.

Your title is 77 characters, so Google will cut it off around 60: “PackIt Fresh: EcoFreeze Online Grocery Delivery Tote Solutions – Packit Fresh”.

There are 41 <h1> headlines (“<img src="//www.packitfresh.com/cdn/shop/files/Pa…”, “Mindblowingly Simple Refrigeration” and “Mindblowingly Simple Refrigeration”). One clear main headline is easier for people and search engines.

3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 61 pages on packitfresh.com and 5 external pages.

https://www.packitfresh.com/pages/ecofreeze-tote-pro and https://www.packitfresh.com/pages/ecofreeze-tote use the same meta description. A description written for each page earns more clicks.

https://www.packitfresh.com/pages/about-us has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cdn.getshogun.com/css-2023-10-18-1121/654ac2e2d1693a00cac98ab1.css' from origin 'h…”.

Chrome logged issues while loading the page (“Cookie”).

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 565 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 14 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.