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packlinq.at website review

Visit site (opens in a new tab)Reviewed 7 November 202635 issues · 77 checks

This review found 35 issues worth fixing on packlinq.at, 13 of them high impact, across 77 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of packlinq.at (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. packlinq.at at 0.8 s0.8 s
  2. packlinq.at at 1.5 s1.5 s
  3. packlinq.at at 2.3 s2.3 s
  4. packlinq.at at 3.1 s3.1 s
  5. packlinq.at at 3.8 s3.8 s
  6. packlinq.at at 4.6 s4.6 s
  7. packlinq.at at 5.4 s5.4 s
  8. packlinq.at at 6.1 s6.1 s

Speed

8 to fix56
  • Reduce unused JavaScript

    2.7 s · 483 KiB

    About 483 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.

  • Render-blocking requests

    1.5 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Clarity and Trusted Shops and others), adding 1.4 MB and 474 ms of main-thread time.

  • Shopify adds 250 ms

    250 ms

    Shopify costs a phone 250 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 41 KiB

    About 41 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 3.2 s

    A phone's processor spends 3.2 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,554 HTML elements

    The page has 2,554 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Minify CSS

    240 ms · 6 KiB

    6 KiB could be saved by minifying CSS.

  • Minify JavaScript

    150 ms · 9 KiB

    9 KiB could be saved by minifying JavaScript.

  • Improve image delivery

    102 KiB

    9 images could be 102 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 76 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    44 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (44 KiB).

  • Legacy JavaScript

    11 KiB

    Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix67
  • Largest Contentful Paint: 13.6 s

    13.6 s

    Your largest element takes 13.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 5.3 s

    5.3 s

    The first text or image appears after 5.3 s on a phone. Good is under 1.8 s.

  • Speed Index: 10.5 s

    10.5 s

    Visually, the page fills in at 10.5 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 13.7 s

    13.7 s

    The page becomes fully interactive after 13.7 s. Good is under 3.8 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 37 ms

    37 ms

    Scripts block the page for only 37 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix81
  • Page weight: 3.6 MB in 421 requests

    3.6 MB

    Your homepage downloads 3.6 MB in 421 requests on a phone: other files 1.6 MB (245), scripts 1.3 MB (131) and images 333 KiB (20). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    3_de.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.0 g of CO₂ per visit

    1.01 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.01 g of CO₂e: 121.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 7989
  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Links must have discernible text (1 element)

    Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 19 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10088
  • Meta description is long (174 characters)

    Your meta description is 174 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (BreadcrumbList, Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://www.packlinq.com)”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 55 internal links, 10 external

    The homepage links to 55 pages on packlinq.at and 10 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Packlinq”.

  • Title: 34 characters

    Your title is a healthy 34 characters: “Packlinq.at | Verpackung und mehr!”.

  • Canonical URL set

    The canonical URL is https://www.packlinq.at/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.packlinq.at/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (572 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.packlinq.at/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://www.packlinq.at/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://www.packlinq.at/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages without a meta description

    https://www.packlinq.at/customer_authentication/redirect and https://www.packlinq.at/collections/all have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://www.packlinq.at/customer_authentication/redirect and https://www.packlinq.at/collections/headerbeutel have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 37 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://product-samples.herokuapp.com/complied/main.min.css' from origin 'https://www.pack…”.

2 checks passed
  • Tap targets are thumb-sized

    24 of 29 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 379 words of copy

    The homepage carries about 379 words of visible text.

4 checks passed
  • 6 short forms

    6 short forms (1 field at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: a star rating and 1 trust badge.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 2 email links.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 27 other companies contacted

    Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at packlinq.at, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Magento PWA Studio;Shopify;Shopify Plus
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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