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pacsafe.com website review

Visit site (opens in a new tab)Reviewed 6 November 202632 issues · 79 checks

This review found 32 issues worth fixing on pacsafe.com, 8 of them high impact, across 79 checks. The most urgent: mobile performance score: 49. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.1 s982 msMay 16Oct 311.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.1 s
May 23, 20261.1 s
May 30, 20261.1 s
Jun 6, 20261.0 s
Jun 13, 20261.0 s
Jun 20, 20261.0 s
Jun 27, 20261.1 s
Jul 4, 20261.0 s
Jul 11, 20261.0 s
Jul 18, 20261.0 s
Jul 25, 20261.0 s
Aug 1, 20261.0 s
Aug 8, 20261.0 s
Aug 15, 20261.0 s
Aug 22, 2026998 ms
Aug 29, 20261.0 s
Sep 5, 20261.0 s
Sep 12, 20261.0 s
Sep 19, 20261.0 s
Sep 26, 20261.0 s
Oct 3, 20261.0 s
Oct 10, 20261.0 s
Oct 17, 20261.1 s
Oct 24, 20261.1 s
Oct 31, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
114 ms103 msMay 16Oct 31113 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026112 ms
May 23, 2026112 ms
May 30, 2026113 ms
Jun 6, 2026113 ms
Jun 13, 2026113 ms
Jun 20, 2026113 ms
Jun 27, 2026112 ms
Jul 4, 2026111 ms
Jul 11, 2026109 ms
Jul 18, 2026108 ms
Jul 25, 2026110 ms
Aug 1, 2026111 ms
Aug 8, 2026108 ms
Aug 15, 2026105 ms
Aug 22, 2026104 ms
Aug 29, 2026104 ms
Sep 5, 2026104 ms
Sep 12, 2026104 ms
Sep 19, 2026104 ms
Sep 26, 2026104 ms
Oct 3, 2026104 ms
Oct 10, 2026105 ms
Oct 17, 2026110 ms
Oct 24, 2026112 ms
Oct 31, 2026113 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pacsafe.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pacsafe.com at 0.4 s0.4 s
  2. pacsafe.com at 0.8 s0.8 s
  3. pacsafe.com at 1.1 s1.1 s
  4. pacsafe.com at 1.5 s1.5 s
  5. pacsafe.com at 1.9 s1.9 s
  6. pacsafe.com at 2.3 s2.3 s
  7. pacsafe.com at 2.6 s2.6 s
  8. pacsafe.com at 3.0 s3.0 s

Speed

12 to fix49
  • Mobile performance score: 49

    49/100

    Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.6 s

    A phone's processor spends 4.6 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Signyfyd, Google Tag Manager and Shopify and others), adding 1.6 MB and 1.6 s of main-thread time.

  • Improve image delivery

    933 KiB

    18 images could be 933 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Signyfyd adds 694 ms

    694 ms

    Signyfyd costs a phone 694 ms of main-thread work and 261 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    600 ms · 99 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (99 KiB).

  • Reduce unused JavaScript

    130 ms · 370 KiB

    About 370 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 130 ms faster on a phone.

  • Google Tag Manager adds 418 ms

    418 ms

    Google Tag Manager costs a phone 418 ms of main-thread work and 527 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    300 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 260 ms. During a long task the page ignores taps.

  • 1,714 HTML elements

    The page has 1,714 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 121 ms

    121 ms

    Klaviyo costs a phone 121 ms of main-thread work and 342 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    26 KiB

    About 26 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    23 KiB

    Polyfills for old browsers add 23 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    6 KiB

    6 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 9.4 s

    9.4 s

    Your largest element takes 9.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “TRAVEL FEARLESSLY”.

  • Time to Interactive: 21.7 s

    21.7 s

    The page becomes fully interactive after 21.7 s. Good is under 3.8 s.

  • Speed Index: 7.0 s

    7.0 s

    Visually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 730 ms

    730 ms

    Scripts block taps and scrolling for 730 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 112 ms to 113 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 109 ms

    109 ms

    Real visitors wait 109 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 448 ms

    448 ms

    Real visitors wait 448 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 5.1 MB in 366 requests

    5.1 MB

    Your homepage downloads 5.1 MB in 366 requests on a phone: images 1.9 MB (78), scripts 1.6 MB (123) and other files 823 KiB (121). Under 2 MB keeps phones on slow connections fast.

  • 5 images far larger than shown

    461 KiB

    5 images are downloaded at several times the size a phone draws them, for example November2026_Homepage_MiniBanner_01.jpg at 1,920 px wide, shown at 390 px. Resized copies would save about 461 KiB.

  • About 1.4 g of CO₂ per visit

    1.44 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.44 g of CO₂e: 173.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

2 to fixGoogle 10098
  • All page content should be contained by landmarks (29 elements)

    All page content should be contained by landmarks: 29 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

2 checks passed
  • Every image has alt text

    All 36 images in the HTML carry an alt attribute.

  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 40 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9287
  • Title is long (110 characters)

    Your title is 110 characters, so Google will cut it off around 60: “Pacsafe Official | Shop Online For Anti-Theft Backpacks & Travel Gear – Pacsafe – Officia…”.

  • Structured data has 1 problem

    Structured data found (WebSite) but with 1 problem, for example “ld+json block 2 is not valid JSON (Unexpected token ']', ..."om" },] } " is not valid JSON)”.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 150 internal links, 4 external

    The homepage links to 150 pages on pacsafe.com and 4 external pages.

6 checks passed
  • Meta description: 157 characters

    Your meta description is 157 characters: “Free Shipping For US Orders > US$49 | 30 Days Returns | Patented Security: Lockable Zippers, Cut Resistant Materials, R…”.

  • One H1 headline

    Your main headline reads: “TRAVEL FEARLESSLY”.

  • Canonical URL set

    The canonical URL is https://pacsafe.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://pacsafe.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://pacsafe.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (478 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without a meta description

    https://pacsafe.com/pages/anti-theft has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 74 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    6 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 6 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://pacsafe.com/cdn/shop/t/412/assets/critical.css?v=106005' because its MIME type ('t…”.

2 checks passed
  • Tap targets are thumb-sized

    14 of 15 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix64
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 212 words

    The homepage has only about 212 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Shop”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Microsoft Clarity and Hotjar.

Privacy and tracking

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pacsafe.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Consentmo Gdpr · Okendo · Searchanise Search Filter · Gdpr Backpack · signifyd.com · recovermycart.com · kxcdn.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager | Hotjar | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
LEEDS

Upkeep, stack, hiring and company data from programmable.info

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