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parikart.com website review

Visit site (opens in a new tab)Reviewed 10 November 202635 issues · 76 checks

This review found 35 issues worth fixing on parikart.com, 8 of them high impact, across 76 checks. The most urgent: main-thread work: 5.1 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.4 sMay 23Nov 71.5 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.6 s
May 30, 20261.5 s
Jun 6, 20261.5 s
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.5 s
Oct 24, 20261.5 s
Oct 31, 20261.5 s
Nov 7, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
175 ms133 msMay 23Nov 7160 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026138 ms
May 30, 2026145 ms
Jun 6, 2026145 ms
Jun 13, 2026154 ms
Jun 20, 2026162 ms
Jun 27, 2026163 ms
Jul 4, 2026170 ms
Jul 11, 2026170 ms
Jul 18, 2026170 ms
Jul 25, 2026166 ms
Aug 1, 2026169 ms
Aug 8, 2026167 ms
Aug 15, 2026167 ms
Aug 22, 2026166 ms
Aug 29, 2026167 ms
Sep 5, 2026164 ms
Sep 12, 2026163 ms
Sep 19, 2026164 ms
Sep 26, 2026162 ms
Oct 3, 2026161 ms
Oct 10, 2026159 ms
Oct 17, 2026155 ms
Oct 24, 2026156 ms
Oct 31, 2026157 ms
Nov 7, 2026160 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of parikart.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. parikart.com at 0.8 s0.8 s
  2. parikart.com at 1.7 s1.7 s
  3. parikart.com at 2.5 s2.5 s
  4. parikart.com at 3.3 s3.3 s
  5. parikart.com at 4.2 s4.2 s
  6. parikart.com at 5.0 s5.0 s
  7. parikart.com at 5.8 s5.8 s
  8. parikart.com at 6.7 s6.7 s

Speed

13 to fix66
  • Main-thread work: 5.1 s

    A phone's processor spends 5.1 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,174 HTML elements

    The page has 3,174 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and loox.io and others), adding 1.9 MB and 1.0 s of main-thread time.

  • Reduce unused JavaScript

    150 ms · 853 KiB

    About 853 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Mobile performance score: 66

    66/100

    Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    550 ms · 366 KiB

    12 images could be 366 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 550 ms faster on a phone.

  • Render-blocking requests

    700 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • Use efficient cache lifetimes

    484 KiB

    18 files are served with short cache lifetimes, so returning visitors download them again (484 KiB).

  • Reduce unused CSS

    300 ms · 65 KiB

    About 65 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Shopify adds 191 ms

    191 ms

    Shopify costs a phone 191 ms of main-thread work and 448 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 202 ms

    202 ms

    Google Tag Manager costs a phone 202 ms of main-thread work and 324 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Yotpo adds 138 ms

    138 ms

    Yotpo costs a phone 138 ms of main-thread work and 299 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rebuyengine.com adds 129 ms

    129 ms

    rebuyengine.com costs a phone 129 ms of main-thread work and 337 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 142 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    54 KiB

    Polyfills for old browsers add 54 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    11 KiB

    11 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Time to Interactive: 24.8 s

    24.8 s

    The page becomes fully interactive after 24.8 s. Good is under 3.8 s.

  • Largest Contentful Paint: 7.4 s

    7.4 s

    Your largest element takes 7.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 6.6 s

    6.6 s

    Visually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 208 ms

    208 ms

    Scripts block taps and scrolling for 208 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 138 ms to 160 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 159 ms

    159 ms

    Real visitors wait 159 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 410 ms

    410 ms

    Real visitors wait 410 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

1 to fix33
  • Page weight: 4.8 MB in 309 requests

    4.8 MB

    Your homepage downloads 4.8 MB in 309 requests on a phone: scripts 2.2 MB (114), images 1.3 MB (33) and other files 1,001 KiB (133). Under 2 MB keeps phones on slow connections fast.

  • About 1.4 g of CO₂ per visit

    1.36 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.36 g of CO₂e: 162.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fixGoogle 9790
  • Delayed refresh under 20 hours must not be used (1 element)

    Delayed refresh under 20 hours must not be used: 1 element on the page fails this check, rated critical by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 82 images in the HTML carry an alt attribute.

  • 20 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 23 WCAG 2.2 A/AA and best-practice rules on the phone render: 20 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10085
  • Title is short (26 characters)

    Your title is only 26 characters: “Parikart | Hair and beauty”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (244 characters)

    Your meta description is 244 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 468 internal links, 1 external

    The homepage links to 468 pages on parikart.com and 1 external page.

5 checks passed
  • One H1 headline

    Your main headline reads: “Parikart”.

  • Canonical URL set

    The canonical URL is https://parikart.com/en.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://parikart.com/sitemap.xml.

AI search readiness

1 to fix83
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://parikart.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix78
  • 1 linked page hidden from search

    https://parikart.com/apps/secomapp_freegifts_get_order/bundle/31074 is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 4 pages without a meta description

    https://parikart.com/en/pages/carriere, https://parikart.com/en/blogs/blog-parikart, https://parikart.com/collections/parikartfragrances and https://parikart.com/apps/secomapp_freegifts_get_order/bundle/31074 have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://parikart.com/pages/lacces-2026, whose canonical is https://parikart.com/en/pages/lacces-2026. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 11 pages without an H1

    https://parikart.com/en/pages/rewards, https://parikart.com/collections/parikartfragrances, https://parikart.com/en/collections/en-vedette-les-coffrets, https://parikart.com/en/collections/nouveaute, https://parikart.com/en/collections/soins-rechargeables and https://parikart.com/apps/secomapp_freegifts_get_order/bundle/31074 and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7789
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 10 words

    The homepage has only about 10 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • 9 calls to action

    The homepage has 9 calls to action, for example “SHOP JUMBO PACKS”, “SHOP BOX SETS” and “Shop the gift sets”.

  • 34 short forms

    34 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: a star rating and “OVER 40,000 SATISFIED CUSTOMERS”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Hotjar and TikTok Pixel.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at parikart.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 19 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Blotout Edgetag · Consentmo Gdpr · Uppromote Affiliate · Mida Fraud Ip Blocker · Klaviyo Email Marketing Sms · Yotpo Loyalty Rewards · Rebuy Personalization Engine · Addingwell · Triplewhale · Affliate By Secomapp · Gdpr Backpack · Freegifts · Spin Wheel · cloudfront.net · loox.io · gorgias.chat · bogos.io · rebuyengine.com · 9gtb.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager | Hotjar
Hosting
Shopify

Company

Headquarters
Levis

Upkeep, stack, hiring and company data from programmable.info

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