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parkdental.com website review

Visit site (opens in a new tab)Reviewed 14 November 202634 issues · 80 checks

This review found 34 issues worth fixing on parkdental.com, 13 of them high impact, across 80 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s750 msMay 23Nov 71.7 s
Show as table
DateReal-visitor load time (LCP)
May 23, 2026896 ms
May 30, 2026876 ms
Jun 6, 2026913 ms
Jun 13, 2026961 ms
Jun 20, 20261.0 s
Jun 27, 20261.1 s
Jul 4, 20261.1 s
Jul 11, 20261.2 s
Jul 18, 20261.2 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.1 s
Sep 5, 20261.2 s
Sep 12, 20261.3 s
Sep 19, 20261.4 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.7 s
Oct 31, 20261.7 s
Nov 7, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
103 ms84 msMay 23Nov 797 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202686 ms
May 30, 202687 ms
Jun 6, 202688 ms
Jun 13, 202694 ms
Jun 20, 202696 ms
Jun 27, 202696 ms
Jul 4, 202696 ms
Jul 11, 202696 ms
Jul 18, 202697 ms
Jul 25, 202698 ms
Aug 1, 202698 ms
Aug 8, 202698 ms
Aug 15, 202699 ms
Aug 22, 202697 ms
Aug 29, 2026100 ms
Sep 5, 2026100 ms
Sep 12, 202699 ms
Sep 19, 2026101 ms
Sep 26, 202697 ms
Oct 3, 202696 ms
Oct 10, 202697 ms
Oct 17, 202696 ms
Oct 24, 202697 ms
Oct 31, 202697 ms
Nov 7, 202697 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of parkdental.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. parkdental.com at 0.4 s0.4 s
  2. parkdental.com at 0.8 s0.8 s
  3. parkdental.com at 1.1 s1.1 s
  4. parkdental.com at 1.5 s1.5 s
  5. parkdental.com at 1.9 s1.9 s
  6. parkdental.com at 2.3 s2.3 s
  7. parkdental.com at 2.6 s2.6 s
  8. parkdental.com at 3.0 s3.0 s

Speed

11 to fix47
  • Render-blocking requests

    3.8 s

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.8 s.

  • Use efficient cache lifetimes

    2.3 s · 444 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (444 KiB).

  • Improve image delivery

    2.1 s · 392 KiB

    5 images could be 392 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.1 s faster on a phone.

  • Minify JavaScript

    2.0 s · 331 KiB

    331 KiB could be saved by minifying JavaScript.

  • Reduce unused JavaScript

    1.6 s · 286 KiB

    About 286 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • Mobile performance score: 47

    47/100

    Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google Tag Manager, kipsu.com and cookiefirst.com and others), adding 975 KiB and 618 ms of main-thread time.

  • Google Tag Manager adds 418 ms

    418 ms

    Google Tag Manager costs a phone 418 ms of main-thread work and 318 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    320 ms · 43 KiB

    About 43 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 320 ms faster on a phone.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 262 ms. During a long task the page ignores taps.

  • kipsu.com adds 143 ms

    143 ms

    kipsu.com costs a phone 143 ms of main-thread work and 440 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    200 ms · 39 KiB

    Polyfills for old browsers add 39 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.9 s

    A phone's processor spends 1.9 s on main-thread work while loading, 874 ms of it running JavaScript. That is comfortably low.

  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.52

    0.52

    For real visitors the layout shifts by 0.52 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 12.0 s

    12.0 s

    Your largest element takes 12.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “dental professional pumping fist with MN Best Gold Badge”.

  • First Contentful Paint: 5.0 s

    5.0 s

    The first text or image appears after 5.0 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 12.0 s

    12.0 s

    The page becomes fully interactive after 12.0 s. Good is under 3.8 s.

  • Speed Index: 7.1 s

    7.1 s

    Visually, the page fills in at 7.1 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) got 93% slower for real visitors

    +93%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.9 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 820 ms

    820 ms

    Real visitors wait 820 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 467 ms

    467 ms

    Scripts block taps and scrolling for 467 ms in total while the page loads. Good is under 200 ms.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 86 ms to 97 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 88 ms

    88 ms

    Real visitors wait 88 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0.007

    0.007

    The layout barely moves while loading (CLS 0.007, good is under 0.1).

Images and page weight

100
  • 3 images in older formats

    3 images (397 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.5 g of CO₂ per visit

    0.52 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.52 g of CO₂e: 63.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.9 MB in 71 requests

    1.9 MB

    Your homepage downloads 1.9 MB in 71 requests on a phone: scripts 1.1 MB (27), images 509 KiB (18) and fonts 175 KiB (9). That is a lean page.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9395
  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 14 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9291
  • Structured data has 1 problem

    Structured data found (BreadcrumbList, WebPage and WebSite) but with 1 problem, for example “WebSite: missing name”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 7 links with vague text

    7 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 145 internal links, 13 external

    The homepage links to 145 pages on parkdental.com and 13 external pages.

6 checks passed
  • Meta description: 144 characters

    Your meta description is 144 characters: “Park Dental offers general dentistry and personalized treatment plans from dentists in the Twin Cities, greater Minneso…”.

  • One H1 headline

    Your main headline reads: “Park Dental”.

  • Title: 40 characters

    Your title is a healthy 40 characters: “Dentist in Minneapolis, MN | Park Dental”.

  • Canonical URL set

    The canonical URL is https://www.parkdental.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.parkdental.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.parkdental.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,860 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without an H1

    https://www.parkdental.com/about-park-dental/our-technology has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 66 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 8 small tap targets

    8 of 25 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “e.indexOf is not a function”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • A 22-field form

    Your longest form asks for 22 fields (6 required). Every extra field lowers completion.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 697 words of copy

    The homepage carries about 697 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Schedule Appointment” and “Learn More”.

  • 16 calls to action

    The homepage has 16 calls to action, for example “Schedule Appointment”, “Learn More” and “Learn More About Insurance Coverage”.

  • Social proof on the page

    Social proof on the homepage: 1 customer or partner logo, a star rating and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at parkdental.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager
Hosting
Cloudflare

Hiring

Hiring
74 open roles
Job board
icims

Upkeep, stack, hiring and company data from programmable.info

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This review found 34 issues on parkdental.com, including 21 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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