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pastelerialety.com website review
Visit site (opens in a new tab)Reviewed 4 November 202653 issues · 104 checks
This review found 53 issues worth fixing on pastelerialety.com, 18 of them high impact, across 104 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
63D- #76,427 of 80,630 reviewed websitesbeats 4%
- #38,740 of 39,667 online storesbeats 2%
- #218 of 257 Salesforce Commerce Cloud storesbeats 14%
Closest competitors among Salesforce Commerce Cloud stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.4 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 152 ms |
| May 23, 2026 | 152 ms |
| May 30, 2026 | 151 ms |
| Jun 6, 2026 | 153 ms |
| Jun 13, 2026 | 157 ms |
| Jun 20, 2026 | 161 ms |
| Jun 27, 2026 | 165 ms |
| Jul 4, 2026 | 168 ms |
| Jul 11, 2026 | 169 ms |
| Jul 18, 2026 | 172 ms |
| Jul 25, 2026 | 181 ms |
| Aug 1, 2026 | 187 ms |
| Aug 8, 2026 | 197 ms |
| Aug 15, 2026 | 204 ms |
| Aug 22, 2026 | 204 ms |
| Aug 29, 2026 | 207 ms |
| Sep 5, 2026 | 206 ms |
| Sep 12, 2026 | 206 ms |
| Sep 19, 2026 | 210 ms |
| Sep 26, 2026 | 211 ms |
| Oct 3, 2026 | 213 ms |
| Oct 10, 2026 | 215 ms |
| Oct 17, 2026 | 218 ms |
| Oct 24, 2026 | 222 ms |
| Oct 31, 2026 | 229 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
pastelerialety.com does not allow embedding, so this is Google's rendering of the page.
Speed
Use efficient cache lifetimes
3.7 s · 875 KiB68 files are served with short cache lifetimes, so returning visitors download them again (875 KiB).
Reduce unused JavaScript
2.5 s · 446 KiBAbout 446 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.
Render-blocking requests
2.0 s19 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.
Mobile performance score: 45
45/100Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Google Maps and others), adding 1.1 MB and 1.3 s of main-thread time.
Improve image delivery
1,010 KiB10 images could be 1,010 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Google Tag Manager adds 437 ms
437 msGoogle Tag Manager costs a phone 437 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 378 ms
378 msFacebook costs a phone 378 ms of main-thread work and 314 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 349 ms. During a long task the page ignores taps.
Google Maps adds 244 ms
244 msGoogle Maps costs a phone 244 ms of main-thread work and 393 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.5 s
A phone's processor spends 2.5 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused CSS
250 ms · 45 KiBAbout 45 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 250 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
42 KiBPolyfills for old browsers add 42 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 21.7 s
21.7 sYour largest element takes 21.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “backgroud image Mobile”.
Time to Interactive: 22.6 s
22.6 sThe page becomes fully interactive after 22.6 s. Good is under 3.8 s.
Total Blocking Time: 1.0 s
1.0 sScripts block taps and scrolling for 1.0 s in total while the page loads. Good is under 200 ms.
Speed Index: 7.0 s
7.0 sVisually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.
Real-user INP: 243 ms
243 msReal visitors wait 243 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.19
0.19For real visitors the layout shifts by 0.19 (75th percentile). Good is under 0.1.
Tap response (INP) got 48% slower for real visitors
+48%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 152 ms to 229 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 877 ms
877 msReal visitors wait 877 ms for your server to start answering (75th percentile). Good is under 800 ms.
12 images without width and height
12 images have no width and height attributes, so the layout jumps as each one loads.
First Contentful Paint: 1.8 s
1.8 sThe first text or image appears after 1.8 s on a phone. Good is under 1.8 s.
Largest content (LCP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.1 MB in 122 requests
5.1 MBYour homepage downloads 5.1 MB in 122 requests on a phone: images 3.5 MB (51), scripts 1.4 MB (30) and fonts 114 KiB (3). Under 2 MB keeps phones on slow connections fast.
2 images over 500 KB
2 images weigh 1.2 MB together. On a phone connection a single image that size takes seconds.
20 images in older formats
20 images (3.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
2 images far larger than shown
339 KiB2 images are downloaded at several times the size a phone draws them, for example pastelberryvelvet_1.jpg at 1,080 px wide, shown at 270 px. Resized copies would save about 339 KiB.
4 images below the first screen load straight away
4 images further down the page (193 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.5 g of CO₂ per visit
1.45 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.45 g of CO₂e: 174.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
7 text elements with low contrast
7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
23 images without alt text
23 images have no alt text, which hurts accessibility and image search.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
4 form fields without a label
4 form fields have no label, so screen readers announce an empty box and autofill guesses.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is long (152 characters)
Your title is 152 characters, so Google will cut it off around 60: “Pastelería Lety | La más deliciosa variedad de pasteles y repostería ordena en línea y re…”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is short (15 characters)
Your meta description is only 15 characters: “Pastelería Lety”. 70 to 160 characters is enough to sell the click.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://www.pastelerialety.com/sitemap.xml, so Google discovers your pages only by following links.
No robots.txt
There is no robots.txt at pastelerialety.com/robots.txt, the first file search crawlers ask for.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
196 internal links, 12 external
The homepage links to 196 pages on pastelerialety.com and 12 external pages.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.
Other pages
16 pages share 2 titles
/ and /home all use the title “Pastelería Lety | La más deliciosa variedad de pasteles y repostería …”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.
15 pages share a meta description
/home, /pasteles, /chocolates, /frutas, /tres-leches and /rollos-y-variedades and 9 others use the same meta description. A description written for each page earns more clicks.
15 pages without an H1
/home, /pasteles, /chocolates, /frutas, /tres-leches and /rollos-y-variedades and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 47 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
8 small tap targets
8 of 31 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken link to your own pages
1 link from your homepage to your own site is broken, for example https://www.pastelerialety.com/null (404).
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (pastelerialety.com).
Valid certificate (124 days left)
The certificate from GoDaddy.com, Inc. · Go Daddy Secure Certificate Authority - G2 verifies for pastelerialety.com and is valid for another 124 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://pastelerialety.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
Domain and trust
No CAA record
pastelerialety.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
pastelerialety.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 24 years old
24 yearspastelerialety.com was registered in Mar 2002 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Mar 2027
pastelerialety.com is registered until Mar 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Only about 76 words
The homepage has only about 76 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
4 short forms
4 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel and Cloudflare Web Analytics.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com -all”.
DKIM signing found
A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
21 cookies set on arrival
21Opening the homepage sets 21 cookies, 3 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
23 other companies contacted
Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- AWS
Company
- Founded
- 1987
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 53 issues on pastelerialety.com, including 22 speed issues, 8 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.