paw.com website review

12 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.5 s faster on a phone.

16 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.

About 203 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.

Your mobile performance score is 37. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 8.3 s on main-thread work while loading, 5.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (ZenDesk, Google Tag Manager and route.com and others), adding 3.3 MB and 2.0 s of main-thread time.

About 2.2 MB of JavaScript is downloaded but never used on this page.

38 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).

ZenDesk costs a phone 648 ms of main-thread work and 948 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 391 ms of main-thread work and 520 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

route.com costs a phone 248 ms of main-thread work and 542 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

20 long tasks block the main thread while loading, the longest for 287 ms. During a long task the page ignores taps.

rebuyengine.com costs a phone 198 ms of main-thread work and 741 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 2,428 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Polyfills for old browsers add 102 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

28 KiB could be saved by minifying JavaScript.

11 KiB JavaScript is shipped twice across bundles.

6 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 10.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 54.2 s. Good is under 3.8 s.

Visually, the page fills in at 11.1 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

Real visitors wait 818 ms for your server to start answering (75th percentile). Good is under 800 ms.

11 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 129 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 9.1 MB in 615 requests on a phone: scripts 4.8 MB (266), images 1.8 MB (35) and other files 1.3 MB (259). Under 2 MB keeps phones on slow connections fast.

4 images are downloaded at several times the size a phone draws them, for example smoooshbros_5.jpg at 800 px wide, shown at 113 px. Resized copies would save about 558 KiB.

4 images further down the page (680 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 2.59 g of CO₂e: 310.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 buttons have no accessible name, so screen readers announce just “button”.

10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 tap target is too small or too close together to hit reliably with a finger.

3 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

7 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 visible link has no text or label, so screen readers cannot say where it goes.

Elements with visible text labels do not have matching accessible names. (4 elements).

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

2 links have no real href, so search engines can't follow them.

The homepage links to 198 pages on paw.com and 8 external pages.

https://www.paw.com/collections/dog-beds-weekly-deals and https://www.paw.com/collections/outdoor-dog-bed have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 80 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=25030721&Ver=2&mid=cde9afea-bd04-4eb5-ba1a-4ac39c5bae27&bo=1&sid=473e6f50d9e211f18f05ab1209c2ba75&vid=473e90b0d9e211f1aa6c67d5e7e85c6b&vids=1&msclkid=N&pi=918639831&lg.

13 of 30 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

The page uses 2 deprecated browser APIs that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

6 errors were logged to the browser console while the page loaded, for example “currencyCodeAdd is not defined”.

8 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

Chrome logged issues while loading the page (“Cookie”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

The homepage carries about 766 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 7 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 32 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 83 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.