pawbrands.com website review

A phone's processor spends 4.4 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

About 73 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 350 ms).

6 third-party services load with your homepage (Klaviyo, Shopify and Adobe TypeKit and others), adding 216 KiB and 243 ms of main-thread time.

About 36 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

11 long tasks block the main thread while loading, the longest for 125 ms. During a long task the page ignores taps.

Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need.

6 files are served with short cache lifetimes, so returning visitors download them again (8 KiB).

1 image could be 6 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 5.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Welcome to Paw Brands With millions of customers and units …”. Most of its time is resource load delay (2.2 s).

The page becomes fully interactive after 7.0 s. Good is under 3.8 s.

The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 4.4 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 266 ms in total while the page loads. Good is under 200 ms.

18 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.39 g of CO₂e: 47.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Documents must have <title> element to aid in navigation: 1 element on the page fails this check, rated serious by axe-core.

3 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 22 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

8 visible links have no text or label, so screen readers cannot say where they go.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 10 characters: “COVER ICON”. Between 30 and 65 characters leaves room to say what you do and for whom.

The homepage links to only 4 pages on your own site, so visitors and crawlers find few routes into the rest of it.

Open Graph is missing og:description, so shared links fall back to guesses.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

/, https://pawbrands.com/pages/wholesale-application and https://pawbrands.com/collections/stuff-we-love all use the title “COVER ICON”. Search engines can't tell which page to show for a search, so each competes with the others.

https://pawbrands.com/collections/stuff-we-love has no meta description, so Google writes the search snippet from whatever text it finds.

https://pawbrands.com/collections/stuff-we-love has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 2 pages linked from your homepage and read each the way a search engine does.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 306 words of visible text.

Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 7 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.