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pawcbd.com website review

Visit site (opens in a new tab)Reviewed 7 November 202625 issues · 75 checks

This review found 25 issues worth fixing on pawcbd.com, 6 of them high impact, across 75 checks. The most urgent: 1 linked page is broken. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.1 s1.2 sMay 16Oct 241.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.7 s
May 30, 20261.7 s
Jun 6, 20261.8 s
Jun 13, 20262.5 s
Jun 20, 20262.8 s
Jun 27, 20262.9 s
Jul 4, 20262.7 s
Jul 11, 20262.7 s
Jul 18, 20262.8 s
Jul 25, 20262.8 s
Aug 1, 20262.8 s
Aug 8, 20262.4 s
Aug 15, 20261.6 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.4 s
Oct 3, 20261.5 s
Oct 10, 20261.5 s
Oct 17, 20261.5 s
Oct 24, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
203 ms110 msMay 16Oct 3126 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026145 ms
May 23, 2026145 ms
May 30, 2026137 ms
Jun 6, 2026137 ms
Jun 13, 2026179 ms
Jun 20, 2026185 ms
Jun 27, 2026192 ms
Jul 4, 2026192 ms
Jul 11, 2026177 ms
Jul 18, 2026179 ms
Jul 25, 2026176 ms
Aug 1, 2026170 ms
Aug 8, 2026145 ms
Aug 15, 2026129 ms
Aug 22, 2026124 ms
Aug 29, 2026128 ms
Sep 5, 2026129 ms
Sep 12, 2026125 ms
Sep 19, 2026127 ms
Sep 26, 2026121 ms
Oct 3, 2026126 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pawcbd.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pawcbd.com at 0.4 s0.4 s
  2. pawcbd.com at 0.8 s0.8 s
  3. pawcbd.com at 1.1 s1.1 s
  4. pawcbd.com at 1.5 s1.5 s
  5. pawcbd.com at 1.9 s1.9 s
  6. pawcbd.com at 2.3 s2.3 s
  7. pawcbd.com at 2.6 s2.6 s
  8. pawcbd.com at 3.0 s3.0 s

Speed

7 to fix57
  • Mobile performance score: 57

    57/100

    Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    800 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • Reduce unused JavaScript

    300 ms · 291 KiB

    About 291 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (okendo.io, Klaviyo and userway.org and others), adding 1.1 MB and 448 ms of main-thread time.

  • Main-thread work: 3.2 s

    A phone's processor spends 3.2 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,266 HTML elements

    The page has 2,266 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • okendo.io adds 148 ms

    148 ms

    okendo.io costs a phone 148 ms of main-thread work and 474 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 123 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (123 KiB).

  • Legacy JavaScript

    150 ms · 48 KiB

    Polyfills for old browsers add 48 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 112 ms. During a long task the page ignores taps.

  • Improve image delivery

    74 KiB

    4 images could be 74 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    57 KiB

    About 57 KiB of CSS is downloaded but never applied on this page.

  • Minify CSS

    8 KiB

    8 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix50
  • Largest Contentful Paint: 7.8 s

    7.8 s

    Your largest element takes 7.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A corgi with a playful expression is licking its nose, surr…”.

  • Time to Interactive: 12.3 s

    12.3 s

    The page becomes fully interactive after 12.3 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.258

    0.258

    The layout shifts by 0.258 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Speed Index: 5.0 s

    5.0 s

    Visually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 checks passed
  • Tap response (INP) got 15% faster for real visitors

    -15%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 145 ms to 126 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 10% faster for real visitors

    -10%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 92 ms

    92 ms

    Scripts block the page for only 92 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix75
  • Page weight: 2.6 MB in 263 requests

    2.6 MB

    Your homepage downloads 2.6 MB in 263 requests on a phone: scripts 1.1 MB (105), other files 797 KiB (93) and images 418 KiB (25). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    62 KiB

    1 image is downloaded at several times the size a phone draws it, for example Dog-Hip-_-Joint-Chews-600mg-01_270d415a-4345-4f7d-823e-dc3a9 at 1,200 px wide, shown at 137 px. Resized copies would save about 62 KiB.

  • About 0.7 g of CO₂ per visit

    0.72 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.72 g of CO₂e: 86.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

1 to fixGoogle 9798
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 checks passed
  • Every image has alt text

    All 19 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • 2 H1 headlines

    There are 2 <h1> headlines (“Fall Savings: 40% Off Everything” and “Less Stress and More Tail Wags”). One clear main headline is easier for people and search engines.

  • 55 internal links, 6 external

    The homepage links to 55 pages on pawcbd.com and 6 external pages.

7 checks passed
  • Meta description: 146 characters

    Your meta description is 146 characters: “Whether your furry family members include dogs or cats, the Paw CBD line of CBD for Pets will let them enjoy the same C…”.

  • Title: 49 characters

    Your title is a healthy 49 characters: “Pet CBD Oil - CBD Oil Products for Pets | Paw CBD”.

  • Canonical URL set

    The canonical URL is https://www.pawcbd.com/.

  • Structured data in place

    Structured data found: Organization and Website.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.pawcbd.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (824 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.pawcbd.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix70
  • 1 linked page is broken

    Your homepage links to https://www.pawcbd.com/pages/cats, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 1 page without a meta description

    https://www.pawcbd.com/collections/bundles has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 29 found) and read each the way a search engine does.

5 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://www.pawcbd.com/.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

2 checks passed
  • Tap targets are thumb-sized

    74 of 76 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix83
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 1,310 words of copy

    The homepage carries about 1,310 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now!” and “Shop Now”.

  • 13 calls to action

    The homepage has 13 calls to action, for example “Shop”, “Shop All Cats” and “Contact Us”.

  • 7 short forms

    7 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 10 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 28 cookies set on arrival

    28

    Opening the homepage sets 28 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 47 other companies contacted

    Loading the homepage contacts 47 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pawcbd.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Okendo · Klaviyo Email Marketing Sms · Triplewhale · Avada Seo Suite · Applovin Shop Integration · Vip Shipping · gorgias.chat · 9gtb.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 25 issues on pawcbd.com, including 13 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
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