pbsnc.org website review

21 files are served with short cache lifetimes, so returning visitors download them again (1.3 MB).

About 744 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.

Your mobile performance score is 23 (desktop: 52). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

18 images could be 1.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 950 ms faster on a phone.

8 third-party services load with your homepage (Google Tag Manager, Google/Doubleclick Ads and pbs.org and others), adding 4.7 MB and 1.6 s of main-thread time.

Google Tag Manager costs a phone 737 ms of main-thread work and 705 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

pbs.org costs a phone 236 ms of main-thread work and 3.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 79 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

Google/Doubleclick Ads costs a phone 325 ms of main-thread work and 477 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 3.1 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

15 long tasks block the main thread while loading, the longest for 253 ms. During a long task the page ignores taps.

Polyfills for old browsers add 23 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Desktop scores 52 but mobile only 23. A gap that wide usually means heavy scripts and images that hit phones hardest.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

4 KiB could be saved by minifying CSS.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 2.0 s for your server to start answering (75th percentile). Good is under 800 ms.

The layout shifts by 1.05 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Your largest element takes 8.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Professor T characters Leonie and Dan looking into each oth…”.

The page becomes fully interactive after 20.4 s. Good is under 3.8 s.

Visually, the page fills in at 7.4 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 689 ms in total while the page loads. Good is under 200 ms.

Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

15 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 136 ms to 133 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.8 MB in 107 requests on a phone: images 2.7 MB (39), scripts 1.7 MB (24) and fonts 131 KiB (3). Under 2 MB keeps phones on slow connections fast.

ccfd297cb4_homegrown-history-initiative-1080x1080.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

9 images (384 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

2 images further down the page (70 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.36 g of CO₂e: 162.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Some list items are not inside a list.

Some lists contain elements other than list items, which screen readers announce wrongly.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

3 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (1 element).

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 18 characters: “PBS North Carolina”. Between 30 and 65 characters leaves room to say what you do and for whom.

16 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

There is no robots.txt at pbsnc.org/robots.txt, the first file search crawlers ask for.

The homepage links to 128 pages on pbsnc.org and 38 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.pbsnc.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.pbsnc.org/watch and https://www.pbsnc.org/watch/rootle-pbs-kids-livestream have no <h1> headline, so visitors and search engines get no clear main topic.

https://www.pbsnc.org/watch, https://www.pbsnc.org/watch/rootle-pbs-kids-livestream and https://www.pbsnc.org/watch/homegrown-history took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 73 found) and read each the way a search engine does.

86 of 121 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

The homepage shows no opening hours. If customers visit or call, show when.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,140 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 28 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.