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pehmea.fi website review

Visit site (opens in a new tab)Reviewed 13 November 202628 issues · 64 checks

This review found 28 issues worth fixing on pehmea.fi, 5 of them high impact, across 64 checks. The most urgent: page weight: 5.4 MB in 51 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
880 ms683 msJun 13Sep 5734 ms
Show as table
DateReal-visitor load time (LCP)
Jun 13, 2026784 ms
Jun 20, 2026811 ms
Jun 27, 2026811 ms
Jul 4, 2026857 ms
Jul 11, 2026706 ms
Aug 15, 2026738 ms
Aug 22, 2026746 ms
Aug 29, 2026733 ms
Sep 5, 2026734 ms
Real-visitor tap response (INP)75th percentile, phones
88 ms78 msJun 13Aug 2979 ms
Show as table
DateReal-visitor tap response (INP)
Jun 13, 202687 ms
Aug 15, 202680 ms
Aug 22, 202680 ms
Aug 29, 202679 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pehmea.fi (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pehmea.fi at 0.4 s0.4 s
  2. pehmea.fi at 0.8 s0.8 s
  3. pehmea.fi at 1.1 s1.1 s
  4. pehmea.fi at 1.5 s1.5 s
  5. pehmea.fi at 1.9 s1.9 s
  6. pehmea.fi at 2.3 s2.3 s
  7. pehmea.fi at 2.6 s2.6 s
  8. pehmea.fi at 3.0 s3.0 s

Speed

4 to fix89
  • Mobile performance score: 89

    89/100

    Your mobile performance score is 89. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    700 ms

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • Improve image delivery

    150 ms · 457 KiB

    3 images could be 457 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    600 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 600 ms).

  • Reduce unused CSS

    150 ms · 13 KiB

    About 13 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 0.6 s

    A phone's processor spends 0.6 s on main-thread work while loading, 181 ms of it running JavaScript. That is comfortably low.

  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

1 to fix87
  • Largest Contentful Paint: 3.6 s

    3.6 s

    Your largest element takes 3.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Tee juhlistasi unohtumattomat! Vuokraamme pehmytjäätelökone…”. Most of its time is element render delay (2.0 s).

  • Tap response (INP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 87 ms to 79 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.8 s to 0.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

5 checks passed
  • Speed Index: 3.3 s

    3.3 s

    Visually, the page fills in at 3.3 s (Speed Index), inside the 3.4 s “good” threshold.

  • Time to Interactive: 3.6 s

    3.6 s

    The page is fully interactive after 3.6 s.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.032

    0.032

    The layout barely moves while loading (CLS 0.032, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

5 to fix18
  • Page weight: 5.4 MB in 51 requests

    5.4 MB

    Your homepage downloads 5.4 MB in 51 requests on a phone: images 4.9 MB (21), fonts 319 KiB (1) and scripts 142 KiB (20). Under 2 MB keeps phones on slow connections fast.

  • 15 images far larger than shown

    2.2 MB

    15 images are downloaded at several times the size a phone draws them, for example 5.jpg at 1,414 px wide, shown at 342 px. Resized copies would save about 2.2 MB.

  • 1 image over 500 KB

    5.jpg weighs 706 KiB. On a phone connection a single image that size takes seconds.

  • 18 images in older formats

    18 images (4.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 17 images below the first screen load straight away

    17 images further down the page (4.8 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.5 g of CO₂ per visit

    1.53 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.53 g of CO₂e: 183.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

1 to fixGoogle 10099
  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 38 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 10078
  • Title is long (73 characters)

    Your title is 73 characters, so Google will cut it off around 60: “Koti - Vuokraa pehmytjäätelökone juhliin | Helppo ja hauska ohjelmanumero”.

  • 3 H1 headlines

    There are 3 <h1> headlines (“Vuokraa pehmytjäätelökone juhliin | Helppo ja hau…”, “Tervetuloa Pehmea.fi- juhlat alkavat tästä!” and “Vuokraa pehmytjäätelökone juhliin | Helppo ja hau…”). One clear main headline is easier for people and search engines.

  • Meta description is long (476 characters)

    Your meta description is 476 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 9 internal links, 3 external

    The homepage links to 9 pages on pehmea.fi and 3 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://www.pehmea.fi/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.pehmea.fi/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (686 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.pehmea.fi/llms.txt (4 KiB, 15 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix81
  • 4 pages share 2 titles

    / and https://www.pehmea.fi/en all use the title “Koti - Vuokraa pehmytjäätelökone juhliin | Helppo ja hauska ohjelmanu…”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    https://www.pehmea.fi/yhteystiedot has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://www.pehmea.fi/varaaminen and https://www.pehmea.fi/vuokrauslomake use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.pehmea.fi/varaaminen, whose canonical is https://www.pehmea.fi/vuokrauslomake. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 5 internal pages checked

    We fetched 5 pages linked from your homepage and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 5 pages we checked loaded without an error.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 5 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10087
  • 4 small tap targets

    4 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix42
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 518 words of copy

    The homepage carries about 518 words of visible text.

1 checks passed
  • 1 short form

    A short form (4 fields at most) is right on the homepage, asking for an email.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pehmea.fi, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Hosting
Planeetta Internet Oy

Upkeep, stack, hiring and company data from programmable.info

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This review found 28 issues on pehmea.fi, including 5 speed issues, 5 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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