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pei.group website review
Visit site (opens in a new tab)Reviewed 29 October 202635 issues · 78 checks
This review found 35 issues worth fixing on pei.group, 15 of them high impact, across 78 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
70CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 4.7 s |
| May 16, 2026 | 4.6 s |
| May 23, 2026 | 4.4 s |
| May 30, 2026 | 4.2 s |
| Jun 6, 2026 | 3.9 s |
| Jun 13, 2026 | 4.0 s |
| Jun 20, 2026 | 4.2 s |
| Jun 27, 2026 | 4.2 s |
| Jul 4, 2026 | 4.1 s |
| Jul 11, 2026 | 4.0 s |
| Jul 18, 2026 | 3.8 s |
| Jul 25, 2026 | 3.5 s |
| Aug 1, 2026 | 3.5 s |
| Aug 8, 2026 | 3.2 s |
| Aug 15, 2026 | 3.4 s |
| Aug 22, 2026 | 3.6 s |
| Aug 29, 2026 | 4.1 s |
| Sep 5, 2026 | 4.4 s |
| Sep 12, 2026 | 4.3 s |
| Sep 19, 2026 | 4.3 s |
| Sep 26, 2026 | 3.7 s |
| Oct 3, 2026 | 4.3 s |
| Oct 10, 2026 | 4.5 s |
| Oct 17, 2026 | 4.4 s |
| Oct 24, 2026 | 4.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 87 ms |
| May 16, 2026 | 81 ms |
| May 23, 2026 | 78 ms |
| May 30, 2026 | 79 ms |
| Jun 6, 2026 | 85 ms |
| Jun 13, 2026 | 87 ms |
| Jun 20, 2026 | 84 ms |
| Jun 27, 2026 | 89 ms |
| Jul 4, 2026 | 79 ms |
| Jul 11, 2026 | 85 ms |
| Jul 18, 2026 | 87 ms |
| Jul 25, 2026 | 83 ms |
| Aug 1, 2026 | 86 ms |
| Aug 8, 2026 | 80 ms |
| Aug 15, 2026 | 83 ms |
| Aug 22, 2026 | 98 ms |
| Aug 29, 2026 | 132 ms |
| Sep 5, 2026 | 149 ms |
| Sep 12, 2026 | 158 ms |
| Sep 19, 2026 | 150 ms |
| Sep 26, 2026 | 127 ms |
| Oct 3, 2026 | 197 ms |
| Oct 10, 2026 | 213 ms |
| Oct 17, 2026 | 200 ms |
| Oct 24, 2026 | 209 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
3.6 s · 572 KiBAbout 572 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.6 s faster on a phone.
Use efficient cache lifetimes
1.1 s · 132 KiB7 files are served with short cache lifetimes, so returning visitors download them again (132 KiB).
Mobile performance score: 36
36/100Your mobile performance score is 36. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
6 third-party services on the page
6 third-party services load with your homepage (Google Tag Manager, heap-api.com and ContentSquare and others), adding 5.8 MB and 555 ms of main-thread time.
Vimeo adds 97 ms
97 msVimeo costs a phone 97 ms of main-thread work and 5.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
450 ms · 79 KiB1 image could be 79 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.
Render-blocking requests
500 ms7 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.
Reduce unused CSS
300 ms · 36 KiBAbout 36 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Google Tag Manager adds 196 ms
196 msGoogle Tag Manager costs a phone 196 ms of main-thread work and 302 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.2 s
A phone's processor spends 2.2 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 137 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify JavaScript
5 KiB5 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 87 ms
87 msYour server sent the HTML in 87 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 6.7 s
6.7 sReal visitors wait 6.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 2.35
2.35For real visitors the layout shifts by 2.35 (75th percentile). Good is under 0.1.
Real-user TTFB: 1.9 s
1.9 sReal visitors wait 1.9 s for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 1.956
1.956The layout shifts by 1.956 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Largest Contentful Paint: 12.4 s
12.4 sYour largest element takes 12.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Our ground-breaking PEI Private Markets 100 ranking measure…”.
Time to Interactive: 12.4 s
12.4 sThe page becomes fully interactive after 12.4 s. Good is under 3.8 s.
Speed Index: 7.9 s
7.9 sVisually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 143% slower for real visitors
+143%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 87 ms to 209 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.6 s
2.6 sReal visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 281 ms
281 msScripts block taps and scrolling for 281 ms in total while the page loads. Good is under 200 ms.
Largest content (LCP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.7 s to 4.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user INP: 106 ms
106 msReal visitors wait 106 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
First Contentful Paint: 1.8 s
1.8 sThe first text or image appears after 1.8 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 6.5 MB in 52 requests
6.5 MBYour homepage downloads 6.5 MB in 52 requests on a phone: other files 4.8 MB (17), scripts 1.1 MB (13) and images 420 KiB (5). Under 2 MB keeps phones on slow connections fast.
About 1.8 g of CO₂ per visit
1.84 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.84 g of CO₂e: 220.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
18 text elements with low contrast
18 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (21 elements)
All page content should be contained by landmarks: 21 elements on the page fail this check, rated moderate by axe-core.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 31 images in the HTML carry an alt attribute.
29 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 34 WCAG 2.2 A/AA and best-practice rules on the phone render: 29 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (66 characters)
Your title is 66 characters, so Google will cut it off around 60: “Vital Intelligence to Sharpen Private Market Decisions • PEI Group”.
Structured data has 1 problem
Structured data found (Organization) but with 1 problem, for example “Organization: missing name”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
72 internal links, 8 external
The homepage links to 72 pages on pei.group and 8 external pages.
5 checks passed
Meta description: 146 characters
Your meta description is 146 characters: “PEI Group gives you the decisive edge in private markets - verified data, award-winning expertise and privileged access…”.
One H1 headline
Your main headline reads: “Vital intelligence to sharpen private market decisions”.
Canonical URL set
The canonical URL is https://www.pei.group/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.pei.group/wp-sitemap.xml.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing name, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://www.pei.group/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,208 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 42 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “%c%d font-size:0;color:transparent NaN”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
45 of 51 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,177 words of copy
The homepage carries about 1,177 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn more about us” and “Contact us”.
4 calls to action
The homepage has 4 calls to action, for example “Learn more about us”, “Contact us” and “Learn more about PEI”.
Social proof on the page
Social proof on the homepage: 2 customer or partner logos and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
8 cookies set on arrival
8Opening the homepage sets 8 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
10 other companies contacted
Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pei.group, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Tag Manager | Heap
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on pei.group, including 21 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.