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pehrdesigns.com website review
Visit site (opens in a new tab)Reviewed 8 November 202642 issues · 87 checks
This review found 42 issues worth fixing on pehrdesigns.com, 14 of them high impact, across 87 checks. The most urgent: main-thread work: 21.7 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72C- #82,457 of 105,793 reviewed websitesbeats 19%
- #50,609 of 59,502 online storesbeats 12%
- #47,217 of 54,230 Shopify storesbeats 11%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.7 s |
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 180 ms |
| May 23, 2026 | 184 ms |
| May 30, 2026 | 187 ms |
| Jun 6, 2026 | 187 ms |
| Jun 13, 2026 | 187 ms |
| Jun 20, 2026 | 185 ms |
| Jun 27, 2026 | 190 ms |
| Jul 4, 2026 | 195 ms |
| Jul 11, 2026 | 205 ms |
| Jul 18, 2026 | 218 ms |
| Jul 25, 2026 | 216 ms |
| Aug 1, 2026 | 217 ms |
| Aug 8, 2026 | 220 ms |
| Aug 15, 2026 | 216 ms |
| Aug 22, 2026 | 218 ms |
| Aug 29, 2026 | 218 ms |
| Sep 5, 2026 | 219 ms |
| Sep 12, 2026 | 220 ms |
| Sep 19, 2026 | 221 ms |
| Sep 26, 2026 | 230 ms |
| Oct 3, 2026 | 238 ms |
| Oct 10, 2026 | 239 ms |
| Oct 17, 2026 | 238 ms |
| Oct 24, 2026 | 232 ms |
| Oct 31, 2026 | 233 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Main-thread work: 21.7 s
A phone's processor spends 21.7 s on main-thread work while loading, 7.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Render-blocking requests
1.0 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.
Mobile performance score: 37
37/100Your mobile performance score is 37. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
5,621 HTML elements
The page has 5,621 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (alia-prod.com, Shopify and route.com and others), adding 4.1 MB and 2.5 s of main-thread time.
Use efficient cache lifetimes
250 ms · 1.4 MB59 files are served with short cache lifetimes, so returning visitors download them again (1.4 MB).
Reduce unused JavaScript
150 ms · 1.3 MBAbout 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Improve image delivery
600 ms · 753 KiB28 images could be 753 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.
alia-prod.com adds 853 ms
853 msalia-prod.com costs a phone 853 ms of main-thread work and 942 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
450 ms · 166 KiBAbout 166 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Shopify adds 374 ms
374 msShopify costs a phone 374 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
route.com adds 317 ms
317 msroute.com costs a phone 317 ms of main-thread work and 542 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 358 ms. During a long task the page ignores taps.
Klaviyo adds 293 ms
293 msKlaviyo costs a phone 293 ms of main-thread work and 248 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
stylux.io adds 210 ms
210 msstylux.io costs a phone 210 ms of main-thread work and 433 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify CSS
150 ms · 28 KiB28 KiB could be saved by minifying CSS.
Legacy JavaScript
101 KiBPolyfills for old browsers add 101 KiB JavaScript that modern phones do not need.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
18 KiB18 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 14 ms
14 msYour server sent the HTML in 14 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 39.0 s
39.0 sThe page becomes fully interactive after 39.0 s. Good is under 3.8 s.
Largest Contentful Paint: 9.2 s
9.2 sYour largest element takes 9.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 12.1 s
12.1 sVisually, the page fills in at 12.1 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.9 s
1.9 sScripts block taps and scrolling for 1.9 s in total while the page loads. Good is under 200 ms.
Real-user INP: 224 ms
224 msReal visitors wait 224 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 28% slower for real visitors
+28%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 180 ms to 233 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 2.2 s
2.2 sReal visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 701 ms
701 msReal visitors wait 701 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 9.8 MB in 718 requests
9.8 MBYour homepage downloads 9.8 MB in 718 requests on a phone: images 3.6 MB (88), scripts 3.1 MB (241) and other files 1.9 MB (339). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
HP_-_Mobile_2.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
14 images below the first screen load straight away
14 images further down the page (608 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image in older formats
1 image (34 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.8 g of CO₂ per visit
2.78 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.78 g of CO₂e: 333.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Invalid ARIA attributes
4 elements use ARIA attributes their role does not allow, which confuses screen readers.
16 text elements with low contrast
16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
10 tap targets too small
10 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
60 links without text
60 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (15 elements)
Alternative text of images should not be repeated as text: 15 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3, h1 → h3 and h1 → h3), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 185 images in the HTML carry an alt attribute.
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
4 H1 headlines
There are 4 <h1> headlines (“Pehr”, “Velvet & Velour” and “Holiday Is Here.”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
679 internal links, 7 external
The homepage links to 679 pages on pehrdesigns.com and 7 external pages.
6 checks passed
Meta description: 155 characters
Your meta description is 155 characters: “Pehr's online store for 100% organic clothing, accessories, and storage baskets for kids' room decor. For all kids 0-9 …”.
Title: 55 characters
Your title is a healthy 55 characters: “Organic Baby & Toddler Clothes | Nursery & Decor | Pehr”.
Canonical URL set
The canonical URL is https://pehr.com/.
Structured data in place
Structured data found: Organization.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://pehr.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,779 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://pehr.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
7 linked pages are broken
Your homepage links to https://pehr.com/collections/christmas-dresses, https://pehr.com/collections/get-outside, https://pehr.com/collections/winter-coats, https://pehr.com/collections/christmas-stockings, https://pehr.com/collections/advent-calendars and https://pehr.com/collections/baby-christmas-gifts and 1 other, which answer with an error. Visitors hit a dead end and search engines drop them.
1 page without a meta description
https://pehr.com/collections/get-cozy has no meta description, so Google writes the search snippet from whatever text it finds.
7 pages without an H1
https://pehr.com/collections/whats-new, https://pehr.com/collections/babys-first-holiday, https://pehr.com/collections/picture-perfect-holiday-apparel, https://pehr.com/collections/holiday-sleep-collection, https://pehr.com/collections/get-cozy and https://pehr.com/collections/holiday-decor and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 164 found) and read each the way a search engine does.
4 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 7 pages that loaded have a <title>.
Best practices
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Shopify's Google Analytics stub called with: [array Array] See https://help.shopify.com/manual/promoting-marketing/pixe…”.
2 checks passed
Tap targets are thumb-sized
78 of 97 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 312 words of copy
The homepage carries about 312 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP THE DROP” and “SHOP HOLIDAY PJS”.
56 calls to action
The homepage has 56 calls to action, for example “Shop by Price”, “Shop All” and “Shop All Baby Clothing”.
17 short forms
17 short forms (2 fields at most) are right on the homepage, asking for an email.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
27 cookies set on arrival
27Opening the homepage sets 27 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
65 other companies contacted
Loading the homepage contacts 65 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pehrdesigns.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 16 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Rebuy Personalization Engine · Mntn · Triplewhale · Gorgias Live Chat Helpdesk · Judge Me Reviews · Klaviyo Email Marketing Sms · Checkmate · Fbp Fast Bundle · Givy · Session Recording Now · stamped.io · getredo.com · 9gtb.com · route.com · rebuyengine.com · zigpoll.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- AWS
Company
- Headquarters
- Toronto
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on pehrdesigns.com, including 22 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.