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pelikinpro.com website review

Visit site (opens in a new tab)Reviewed 7 November 202633 issues · 74 checks

This review found 33 issues worth fixing on pelikinpro.com, 12 of them high impact, across 74 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of pelikinpro.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pelikinpro.com at 0.9 s0.9 s
  2. pelikinpro.com at 1.9 s1.9 s
  3. pelikinpro.com at 2.8 s2.8 s
  4. pelikinpro.com at 3.8 s3.8 s
  5. pelikinpro.com at 4.7 s4.7 s
  6. pelikinpro.com at 5.6 s5.6 s
  7. pelikinpro.com at 6.6 s6.6 s
  8. pelikinpro.com at 7.5 s7.5 s

Speed

6 to fix65
  • Use efficient cache lifetimes

    2.3 s · 474 KiB

    19 files are served with short cache lifetimes, so returning visitors download them again (474 KiB).

  • Reduce unused JavaScript

    1.8 s · 548 KiB

    About 548 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.

  • Mobile performance score: 65

    65/100

    Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (JSDelivr CDN, kiwisizing.com and smile.io and others), adding 1.1 MB and 249 ms of main-thread time.

  • Render-blocking requests

    350 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

  • Improve image delivery

    344 KiB

    18 images could be 344 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 63 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Reduce unused CSS

    18 KiB

    About 18 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    8 KiB

    Polyfills for old browsers add 8 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.4 s

    A phone's processor spends 1.4 s on main-thread work while loading, 500 ms of it running JavaScript. That is comfortably low.

  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix67
  • Largest Contentful Paint: 8.6 s

    8.6 s

    Your largest element takes 8.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 14.1 s

    14.1 s

    The page becomes fully interactive after 14.1 s. Good is under 3.8 s.

  • Speed Index: 9.3 s

    9.3 s

    Visually, the page fills in at 9.3 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 8 ms

    8 ms

    Scripts block the page for only 8 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix78
  • Page weight: 3.2 MB in 237 requests

    3.2 MB

    Your homepage downloads 3.2 MB in 237 requests on a phone: scripts 1.1 MB (77), images 950 KiB (33) and other files 806 KiB (108). Under 2 MB keeps phones on slow connections fast.

  • 11 images below the first screen load straight away

    11 images further down the page (306 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.9 g of CO₂ per visit

    0.90 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.90 g of CO₂e: 108.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 7987
  • ARIA attributes must conform to valid values (4 elements)

    ARIA attributes must conform to valid values: 4 elements on the page fail this check, rated critical by axe-core.

  • 21 text elements with low contrast

    21 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 7 tap targets too small

    7 tap targets are too small or too close together to hit reliably with a finger.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  • Alternative text of images should not be repeated as text (4 elements)

    Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9296
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 111 internal links, 6 external

    The homepage links to 111 pages on pelikinpro.com and 6 external pages.

7 checks passed
  • Meta description: 130 characters

    Your meta description is 130 characters: “Cute, Clever, Conscious. Shop our collection of Graphic Tees, Tanks, Hoodies, and more! Men's, Women's, and Kids' sizes…”.

  • One H1 headline

    Your main headline reads: “<div class="logo__image-wrapper"> <img src="//pelikinpro.com/cdn/shop/files/pelikin-productions-logo-homepage_180x.png?…”.

  • Title: 48 characters

    Your title is a healthy 48 characters: “Pelikin Productions | Inclusive Graphic T-Shirts”.

  • Canonical URL set

    The canonical URL is https://pelikinpro.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://pelikinpro.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (492 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://pelikinpro.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://pelikinpro.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://pelikinpro.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 6 pages without a meta description

    https://pelikinpro.com/customer_authentication/redirect, https://pelikinpro.com/collections/all, https://pelikinpro.com/collections/feeling-grateful, https://pelikinpro.com/collections/mood-rings, https://pelikinpro.com/collections/summer-icon-coral and https://pelikinpro.com/collections/love-letters have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://pelikinpro.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

  • 4 pages slow to respond

    https://pelikinpro.com/customer_authentication/redirect, https://pelikinpro.com/collections/summer-icon-coral, https://pelikinpro.com/collections/autumn-icon and https://pelikinpro.com/collections/love-letters took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 42 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

2 to fixGoogle 9687
  • 5 small tap targets

    5 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix70
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 317 words of copy

    The homepage carries about 317 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP KIDS'”.

  • 19 calls to action

    The homepage has 19 calls to action, for example “Shop + -”, “All Shop” and “Contact”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage, asking for an email.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Meta Pixel and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 34 other companies contacted

    Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pelikinpro.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 14 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Vario Ext · smile.io · hulkapps.com · widgetic.com · stamped.io · pinatropical.com · addons.business · herokuapp.com · nfcube.com · printful.com · dailykarma.io · robinpro.gallery · kiwisizing.com · Hulk Product Options

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Malvern

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 33 issues on pelikinpro.com, including 11 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
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