pelicancoolers.com website review

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

About 471 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Accessibe Accessibility Overlay, Clarity and Klaviyo and others), adding 834 KiB and 505 ms of main-thread time.

About 45 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

A phone's processor spends 3.2 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 2,878 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Shopify costs a phone 52 ms of main-thread work and 340 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 35 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

7 long tasks block the main thread while loading, the longest for 170 ms. During a long task the page ignores taps.

9 files are served with short cache lifetimes, so returning visitors download them again (38 KiB).

1 image could be 10 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

7 KiB JavaScript is shipped twice across bundles.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 6.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 10.1 s. Good is under 3.8 s.

Real visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Visually, the page fills in at 4.2 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 120 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.2 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.7 MB in 347 requests on a phone: scripts 1.1 MB (70), other files 817 KiB (123) and images 543 KiB (142). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.77 g of CO₂e: 92.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 elements use ARIA attributes their role does not allow, which confuses screen readers.

27 elements hidden from screen readers can still receive keyboard focus.

6 tap targets are too small or too close together to hit reliably with a finger.

1 link inside paragraphs relies on colour alone to stand out.

All page content should be contained by landmarks: 35 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

32 visible links have no text or label, so screen readers cannot say where they go.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

Your title is 68 characters, so Google will cut it off around 60: “Pelican Coolers & Luggage | Premium Outdoor & Travel | Fast Shipping”.

2 links have no real href, so search engines can't follow them.

The homepage links to 398 pages on pelicancoolers.com and 3 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://elitecooler.com/collections/pelican-accessories, https://elitecooler.com/collections/pelican-dry-storage and https://elitecooler.com/collections/travel-homepage have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 56 found) and read each the way a search engine does.

4 errors were logged to the browser console while the page loaded, for example “window.FrontChat is not a function”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

The homepage carries about 494 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo, Meta Pixel and Microsoft Ads and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 21 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.