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pelagicgear.com website review

Visit site (opens in a new tab)Reviewed 6 November 202633 issues · 82 checks

This review found 33 issues worth fixing on pelagicgear.com, 12 of them high impact, across 82 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.2 sMay 16Oct 311.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.0 s
May 23, 20261.6 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.4 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.4 s
Sep 19, 20261.4 s
Sep 26, 20261.3 s
Oct 3, 20261.4 s
Oct 10, 20261.4 s
Oct 17, 20261.4 s
Oct 24, 20261.4 s
Oct 31, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
201 ms166 msMay 16Oct 31187 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026170 ms
May 23, 2026173 ms
May 30, 2026178 ms
Jun 6, 2026178 ms
Jun 13, 2026178 ms
Jun 20, 2026178 ms
Jun 27, 2026179 ms
Jul 4, 2026194 ms
Jul 11, 2026188 ms
Jul 18, 2026188 ms
Jul 25, 2026189 ms
Aug 1, 2026179 ms
Aug 8, 2026185 ms
Aug 15, 2026187 ms
Aug 22, 2026186 ms
Aug 29, 2026187 ms
Sep 5, 2026188 ms
Sep 12, 2026196 ms
Sep 19, 2026197 ms
Sep 26, 2026196 ms
Oct 3, 2026191 ms
Oct 10, 2026174 ms
Oct 17, 2026175 ms
Oct 24, 2026181 ms
Oct 31, 2026187 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pelagicgear.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pelagicgear.com at 0.4 s0.4 s
  2. pelagicgear.com at 0.9 s0.9 s
  3. pelagicgear.com at 1.3 s1.3 s
  4. pelagicgear.com at 1.8 s1.8 s
  5. pelagicgear.com at 2.2 s2.2 s
  6. pelagicgear.com at 2.6 s2.6 s
  7. pelagicgear.com at 3.1 s3.1 s
  8. pelagicgear.com at 3.5 s3.5 s

Speed

11 to fix43
  • Reduce unused JavaScript

    3.3 s · 859 KiB

    About 859 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.3 s faster on a phone.

  • Use efficient cache lifetimes

    2.3 s · 611 KiB

    19 files are served with short cache lifetimes, so returning visitors download them again (611 KiB).

  • Mobile performance score: 43

    43/100

    Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.0 s

    A phone's processor spends 6.0 s on main-thread work while loading, 3.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,494 HTML elements

    The page has 4,494 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Lucky Orange and Facebook and others), adding 1.7 MB and 1.8 s of main-thread time.

  • Google Tag Manager adds 574 ms

    574 ms

    Google Tag Manager costs a phone 574 ms of main-thread work and 545 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    500 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • Legacy JavaScript

    400 ms · 89 KiB

    Polyfills for old browsers add 89 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 400 ms faster on a phone.

  • Lucky Orange adds 450 ms

    450 ms

    Lucky Orange costs a phone 450 ms of main-thread work and 101 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 313 ms. During a long task the page ignores taps.

  • Minify JavaScript

    150 ms · 3 KiB

    3 KiB could be saved by minifying JavaScript.

  • Improve image delivery

    105 KiB

    9 images could be 105 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Minify CSS

    36 KiB

    36 KiB could be saved by minifying CSS.

  • Reduce unused CSS

    14 KiB

    About 14 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 20.0 s

    20.0 s

    Your largest element takes 20.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 26.4 s

    26.4 s

    The page becomes fully interactive after 26.4 s. Good is under 3.8 s.

  • Speed Index: 11.2 s

    11.2 s

    Visually, the page fills in at 11.2 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.5 s

    4.5 s

    The first text or image appears after 4.5 s on a phone. Good is under 1.8 s.

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 926 ms

    926 ms

    Real visitors wait 926 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 561 ms

    561 ms

    Scripts block taps and scrolling for 561 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 170 ms to 187 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 155 ms

    155 ms

    Real visitors wait 155 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 21% faster for real visitors

    -21%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 8.6 MB in 416 requests

    8.6 MB

    Your homepage downloads 8.6 MB in 416 requests on a phone: images 4.6 MB (50), scripts 2.5 MB (109) and other files 1.3 MB (242). Under 2 MB keeps phones on slow connections fast.

  • About 2.4 g of CO₂ per visit

    2.44 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.44 g of CO₂e: 292.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 10097
  • 12 links without text

    12 visible links have no text or label, so screen readers cannot say where they go.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 60 images in the HTML carry an alt attribute.

  • 30 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 30 WCAG 2.2 A/AA and best-practice rules on the phone render: 30 passed and 0 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9282
  • Title is long (75 characters)

    Your title is 75 characters, so Google will cut it off around 60: “Performance Fishing Clothing | Pelagic Official Site | PELAGIC Fishing Gear”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 2 H1 headlines

    There are 2 <h1> headlines (“The Foul Weather Lineup” and “Performance Meets Print”). One clear main headline is easier for people and search engines.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 236 internal links, 21 external

    The homepage links to 236 pages on pelagicgear.com and 21 external pages.

4 checks passed
  • Meta description: 128 characters

    Your meta description is 128 characters: “High Quality Fishing Clothing BUILT FOR FISHING. Fishing Shirts, Fishing Shorts, Fishing Hats, and Polarized Fishing Su…”.

  • Canonical URL set

    The canonical URL is https://pelagicgear.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://pelagicgear.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,765 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://pelagicgear.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix93
  • 3 pages share a meta description

    https://pelagicgear.com/collections/hoodies-fleece, https://pelagicgear.com/collections/mens-fishing-pants and https://pelagicgear.com/collections/gifts-for-him use the same meta description. A description written for each page earns more clicks.

  • 15 pages without an H1

    https://pelagicgear.com/collections/mens-fishing-clothing, https://pelagicgear.com/collections/fishing-shirts, https://pelagicgear.com/collections/mens-fishing-shorts, https://pelagicgear.com/collections/mens-fishing-t-shirts, https://pelagicgear.com/collections/mens-button-ups and https://pelagicgear.com/collections/hoodies-fleece and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 131 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 9 broken images

    9 images failed to load on a phone, for example https://assets.bounceexchange.com/assets/uploads/users/7670/983bb86e1a2f991e2fd161aae99514ee.jpg.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot define property Symbol(replaceAll), object is not extensible”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    36 of 38 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 348 words of copy

    The homepage carries about 348 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP FOUL WEATHER” and “LEARN MORE”.

  • 19 calls to action

    The homepage has 19 calls to action, for example “Shop all Shop all Men products”, “Shop all Shop all Women products” and “Shop all Shop all Youth products”.

  • 5 short forms

    5 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Microsoft Clarity and TikTok Pixel.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

1 to fix
  • 10 trackers load before any consent

    10

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 30 cookies set on arrival

    30

    Opening the homepage sets 30 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 62 other companies contacted

    Loading the homepage contacts 62 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pelagicgear.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 14 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Consentmo Gdpr · Yotpo Product Reviews · Klaviyo Email Marketing Sms · Wunderkind · Seowill Ai Seo · Elevar Conversion Tracking · Gdpr Backpack · Product Filter Search · verifypass.com · rakuten.com · global-e.com · nosto.com · rebuyengine.com · Swym Wishlist Plus

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
React
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Costa Mesa

Upkeep, stack, hiring and company data from programmable.info

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This review found 33 issues on pelagicgear.com, including 19 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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