pelsbarn.se website review

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

Your mobile performance score is 77. Pages that score under 90 lose visitors before the first paint.

7 images could be 132 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

About 35 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

5 files are served with short cache lifetimes, so returning visitors download them again (24 KiB).

8 third-party services load with your homepage (Cloudflare CDN, Shopify and jQuery CDN and others), adding 369 KiB and 3 ms of main-thread time.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 112 ms to 136 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

The page becomes fully interactive after 5.6 s. Good is under 3.8 s.

The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

4 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Early_Black_Friday_Sale_-_Homepage_-_Mobile_2d8a2561-5ef5-4d is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image further down the page (34 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.26 g of CO₂e: 31.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

22 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

ARIA progressbar nodes must have an accessible name: 3 elements on the page fail this check, rated serious by axe-core.

Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

7 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

Your title is 73 characters, so Google will cut it off around 60: “Pelsbarn – Hundsängar med omtanke & hjälp till hundar i nöd – Pelsbarn.se”.

Your meta description is 258 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (Organization and WebSite) but with 4 problems, for example “Organization: sameAs is not an absolute URL ("twitter.com")”.

Your <h1> is empty.

The homepage links to 37 pages on pelsbarn.se and 1 external page.

Your homepage links to https://pelsbarn.se/twitter.com, https://pelsbarn.se/facebook.com, https://pelsbarn.se/pinterest.com and https://pelsbarn.se/instagram.com, which answer with an error. Visitors hit a dead end and search engines drop them.

https://pelsbarn.se/collections/kollektion-26, https://pelsbarn.se/policies/shipping-policy, https://pelsbarn.se/collections/lux-collection, https://pelsbarn.se/collections/original-car-bed, https://pelsbarn.se/collections/orthobeds and https://pelsbarn.se/collections/original-sofabed have no meta description, so Google writes the search snippet from whatever text it finds.

https://pelsbarn.se/collections/kollektion-26, https://pelsbarn.se/pages/om-oss-pelsbarn-mission, https://pelsbarn.se/collections/lux-collection, https://pelsbarn.se/collections/original-car-bed, https://pelsbarn.se/collections/orthobeds and https://pelsbarn.se/collections/original-sofabed and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

https://pelsbarn.se/collections/original-sofabed and https://pelsbarn.se/apps/parcelpanel have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 17 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

Social proof on the homepage: 10 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 439 words of visible text.

Before a visitor clicks anything, the page loads Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.