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pen.tips website review
Visit site (opens in a new tab)Reviewed 12 November 202638 issues · 89 checks
This review found 38 issues worth fixing on pen.tips, 13 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81B- #35,354 of 104,156 reviewed websitesbeats 60%
- #23,290 of 58,214 online storesbeats 53%
- #22,457 of 53,010 Shopify storesbeats 51%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.5 s |
| Nov 7, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 134 ms |
| May 30, 2026 | 138 ms |
| Jun 6, 2026 | 138 ms |
| Jun 13, 2026 | 141 ms |
| Jun 20, 2026 | 143 ms |
| Jun 27, 2026 | 146 ms |
| Jul 4, 2026 | 146 ms |
| Jul 11, 2026 | 145 ms |
| Jul 18, 2026 | 144 ms |
| Jul 25, 2026 | 131 ms |
| Aug 1, 2026 | 131 ms |
| Aug 8, 2026 | 133 ms |
| Aug 15, 2026 | 132 ms |
| Aug 22, 2026 | 135 ms |
| Aug 29, 2026 | 138 ms |
| Sep 5, 2026 | 147 ms |
| Sep 12, 2026 | 152 ms |
| Sep 19, 2026 | 153 ms |
| Sep 26, 2026 | 154 ms |
| Oct 3, 2026 | 149 ms |
| Oct 10, 2026 | 146 ms |
| Oct 17, 2026 | 152 ms |
| Oct 24, 2026 | 148 ms |
| Oct 31, 2026 | 136 ms |
| Nov 7, 2026 | 132 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
4.0 s · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.0 s faster on a phone.
Use efficient cache lifetimes
2.0 s · 412 KiB16 files are served with short cache lifetimes, so returning visitors download them again (412 KiB).
Mobile performance score: 49
49/100Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.3 s
A phone's processor spends 4.3 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, bestfreecdn.com and Shopify and others), adding 1.6 MB and 920 ms of main-thread time.
Render-blocking requests
450 ms8 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
Google Tag Manager adds 398 ms
398 msGoogle Tag Manager costs a phone 398 ms of main-thread work and 524 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 41 KiBAbout 41 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
bestfreecdn.com adds 186 ms
186 msbestfreecdn.com costs a phone 186 ms of main-thread work and 357 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,927 HTML elements
The page has 1,927 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Shopify adds 129 ms
129 msShopify costs a phone 129 ms of main-thread work and 440 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
187 KiB9 images could be 187 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
150 ms · 27 KiBPolyfills for old browsers add 27 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 166 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
6 KiB6 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 47 ms
47 msYour server sent the HTML in 47 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 19.0 s
19.0 sYour largest element takes 19.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 20.3 s
20.3 sThe page becomes fully interactive after 20.3 s. Good is under 3.8 s.
First Contentful Paint: 6.0 s
6.0 sThe first text or image appears after 6.0 s on a phone. Good is under 1.8 s.
Speed Index: 7.7 s
7.7 sVisually, the page fills in at 7.7 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 363 ms
363 msScripts block taps and scrolling for 363 ms in total while the page loads. Good is under 200 ms.
6 images without width and height
6 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 134 ms to 132 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 137 ms
137 msReal visitors wait 137 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 715 ms
715 msReal visitors wait 715 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.4 MB in 248 requests
3.4 MBYour homepage downloads 3.4 MB in 248 requests on a phone: scripts 1.7 MB (90), other files 821 KiB (103) and images 547 KiB (34). Under 2 MB keeps phones on slow connections fast.
About 1.0 g of CO₂ per visit
0.95 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.95 g of CO₂e: 114.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
20 text elements with low contrast
20 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
10 tap targets too small
10 tap targets are too small or too close together to hit reliably with a finger.
Scrollable region must have keyboard access (2 elements)
Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (4 elements)
Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 43 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“PenTips” and “Your Cart is Empty”). One clear main headline is easier for people and search engines.
Meta description is long (250 characters)
Your meta description is 250 characters; Google truncates after about 160, so the end of your pitch is cut.
68 internal links, 4 external
The homepage links to 68 pages on pen.tips and 4 external pages.
6 checks passed
Title: 42 characters
Your title is a healthy 42 characters: “PenTips | Art Tools for the Digital Canvas”.
Canonical URL set
The canonical URL is https://pen.tips/.
Structured data in place
Structured data found: BreadcrumbList, FAQPage, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://pen.tips/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,354 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://pen.tips/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://pen.tips/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://pen.tips/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
5 pages without a meta description
https://pen.tips/collections/all, https://pen.tips/collections/bundles, https://pen.tips/collections/best-sellers, https://pen.tips/pages/quiz-what-pentip-should-you-get and https://pen.tips/customer_authentication/redirect have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://pen.tips/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=343052844&Ver=2&mid=de56e8e0-ac61-47f6-b68f-ad856aaa7ca7&bo=1&sid=cca4d200deb011f1a2079be4c31860b0&vid=cca51df0deb011f181cfc9b1a3ef21a1&vids=1&msclkid=N&pi=918639831&l.
10 small tap targets
10 of 27 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 459 words of copy
The homepage carries about 459 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SITEWIDE SALE: 40%+ off Shop Now” and “Shop All Products”.
14 calls to action
The homepage has 14 calls to action, for example “SITEWIDE SALE: 40%+ off Shop Now”, “Free Shipping Over 59 USD Shop Now” and “SHOP PENTIPS”.
3 short forms
3 short forms (1 field at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 39 testimonial or review blocks, 3 customer or partner logos, a star rating and “3,000+ Reviews”.
Analytics in place
Analytics detected: Google Tag Manager.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
32 cookies set on arrival
32Opening the homepage sets 32 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
43 other companies contacted
Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pen.tips, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
C Edd Estimated Delivery Date · Klaviyo Email Marketing Sms · Judge Me Reviews · Triplewhale · Tek Labs Gifts Upsell · Essential Pre Order Presale · snapchat.com · postscript.io · amazonaws.com · bestfreecdn.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Company
- Headquarters
- Groningen
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on pen.tips, including 17 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.