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perlick.com website review

Visit site (opens in a new tab)Reviewed 2 November 202638 issues · 91 checks

This review found 38 issues worth fixing on perlick.com, 8 of them high impact, across 91 checks. The most urgent: page weight: 21.2 MB in 178 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.4 s924 msMay 16Oct 311.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.3 s
May 23, 20261.3 s
May 30, 20261.3 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.3 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 18, 20261.2 s
Jul 25, 20261.2 s
Aug 1, 20261.3 s
Aug 8, 20261.2 s
Aug 15, 20261.1 s
Aug 22, 2026984 ms
Aug 29, 20261.0 s
Sep 5, 20261.0 s
Sep 12, 20261.0 s
Sep 19, 20261.1 s
Sep 26, 20261.0 s
Oct 3, 20261.1 s
Oct 10, 20261.1 s
Oct 17, 20261.1 s
Oct 24, 20261.2 s
Oct 31, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
125 ms91 msMay 16Oct 31105 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202696 ms
May 23, 2026104 ms
May 30, 2026110 ms
Jun 6, 2026105 ms
Jun 13, 2026105 ms
Jun 20, 2026105 ms
Jun 27, 2026105 ms
Jul 4, 2026111 ms
Jul 11, 2026114 ms
Jul 18, 2026117 ms
Jul 25, 2026120 ms
Aug 1, 2026121 ms
Aug 8, 2026117 ms
Aug 15, 2026108 ms
Aug 22, 2026104 ms
Aug 29, 2026104 ms
Sep 5, 202697 ms
Sep 12, 202696 ms
Sep 19, 202696 ms
Sep 26, 202695 ms
Oct 3, 2026103 ms
Oct 10, 2026104 ms
Oct 17, 2026107 ms
Oct 24, 2026111 ms
Oct 31, 2026105 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of perlick.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. perlick.com at 0.4 s0.4 s
  2. perlick.com at 0.8 s0.8 s
  3. perlick.com at 1.1 s1.1 s
  4. perlick.com at 1.5 s1.5 s
  5. perlick.com at 1.9 s1.9 s
  6. perlick.com at 2.3 s2.3 s
  7. perlick.com at 2.6 s2.6 s
  8. perlick.com at 3.0 s3.0 s

Speed

10 to fix66
  • Render-blocking requests

    1.2 s

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

  • Use efficient cache lifetimes

    150 ms · 16.4 MB

    13 files are served with short cache lifetimes, so returning visitors download them again (16.4 MB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (powerapps.com, Google Tag Manager and Facebook and others), adding 20.5 MB and 891 ms of main-thread time.

  • Reduce unused JavaScript

    1.8 MB

    About 1.8 MB of JavaScript is downloaded but never used on this page.

  • website-files.com adds 74 ms

    74 ms

    website-files.com costs a phone 74 ms of main-thread work and 16.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 66

    66/100

    Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

  • powerapps.com adds 455 ms

    455 ms

    powerapps.com costs a phone 455 ms of main-thread work and 3.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 696 ms. During a long task the page ignores taps.

  • Main-thread work: 3.5 s

    A phone's processor spends 3.5 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 120 ms

    120 ms

    Google Tag Manager costs a phone 120 ms of main-thread work and 325 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    175 KiB

    About 175 KiB of CSS is downloaded but never applied on this page.

  • Improve image delivery

    155 KiB

    7 images could be 155 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Minify JavaScript

    65 KiB

    65 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    23 KiB

    Polyfills for old browsers add 23 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Time to Interactive: 32.5 s

    32.5 s

    The page becomes fully interactive after 32.5 s. Good is under 3.8 s.

  • Total Blocking Time: 1.1 s

    1.1 s

    Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 3.6 s

    3.6 s

    Your largest element takes 3.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • 15 images without width and height

    15 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 96 ms to 105 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

10 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 113 ms

    113 ms

    Real visitors wait 113 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 341 ms

    341 ms

    Real visitors wait 341 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Speed Index: 2.6 s

    2.6 s

    Visually, the page fills in at 2.6 s (Speed Index), inside the 3.4 s “good” threshold.

  • Cumulative Layout Shift: 0.041

    0.041

    The layout barely moves while loading (CLS 0.041, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 21.2 MB in 178 requests

    21.2 MB

    Your homepage downloads 21.2 MB in 178 requests on a phone: media 16.0 MB (2), scripts 4.1 MB (76) and images 560 KiB (29). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    68efb67750d51933e2aed74a_A004_C001_0201O9_003.R3D.22_53_46_1 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 2 images in older formats

    2 images (69 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 6.0 g of CO₂ per visit

    6.00 g

    By the Sustainable Web Design model, a visit to your homepage emits about 6.00 g of CO₂e: 720.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8590
  • 3 buttons without a name

    3 buttons have no accessible name, so screen readers announce just “button”.

  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • Input buttons must have discernible text (1 element)

    Input buttons must have discernible text: 1 element on the page fails this check, rated critical by axe-core.

  • All page content should be contained by landmarks (23 elements)

    All page content should be contained by landmarks: 23 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 40 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9284
  • Title is long (94 characters)

    Your title is 94 characters, so Google will cut it off around 60: “Perlick Corporation - Commercial Refrigerator and Bar Equipment Supplier - Perlick Corpor…”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 8 links with vague text

    8 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 65 internal links, 24 external

    The homepage links to 65 pages on perlick.com and 24 external pages.

5 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “Perlick Corporation is a premier commercial and residential refrigeration supplier. We offer a full line of refrigerati…”.

  • One H1 headline

    Your main headline reads: “About US”.

  • Canonical URL set

    The canonical URL is https://www.perlick.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.perlick.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.perlick.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (389 words), so crawlers that don't run JavaScript still read it.

Other pages

5 to fix57
  • 3 linked pages are broken

    Your homepage links to https://www.perlick.com/residential/media, https://www.perlick.com/commercial/media and https://www.perlick.com/commercial/resources/downloads, which answer with an error. Visitors hit a dead end and search engines drop them.

  • 2 pages share a title

    https://www.perlick.com/commercial/resources/faqs and https://www.perlick.com/residential/resources/faqs all use the title “FAQs”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 4 pages without a meta description

    https://www.perlick.com/commercial, https://www.perlick.com/commercial/resources, https://www.perlick.com/commercial/resources/testimonials and https://www.perlick.com/warranty-and-support have no meta description, so Google writes the search snippet from whatever text it finds.

  • 6 pages share a meta description

    https://www.perlick.com/residential and https://www.perlick.com/commercial/resources/visionaries use the same meta description. A description written for each page earns more clicks.

  • 1 page without an H1

    https://www.perlick.com/commercial/resources/visionaries has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.

3 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

2 to fixGoogle 6991
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

2 checks passed
  • Tap targets are thumb-sized

    7 of 7 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix83
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Only about 240 words

    The homepage has only about 240 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Buy Perlick”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Buy Perlick”, “Learn More” and “Contact”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and LinkedIn Insight and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 30 other companies contacted

    Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at perlick.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

  • The footer still says © 2025.

Stack

CMS
Webflow
Analytics
Google Analytics | Google Tag Manager
Hosting
Webflow

Upkeep, stack, hiring and company data from programmable.info

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