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pestdefense.com website review

Visit site (opens in a new tab)Reviewed 2 November 202642 issues · 91 checks

This review found 42 issues worth fixing on pestdefense.com, 15 of them high impact, across 91 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.3 s1.6 sMay 16Oct 313.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20262.0 s
May 30, 20262.1 s
Jun 6, 20262.2 s
Jun 13, 20262.3 s
Jun 20, 20262.3 s
Jun 27, 20262.2 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.0 s
Jul 25, 20262.1 s
Aug 1, 20262.2 s
Aug 8, 20262.4 s
Aug 15, 20262.7 s
Aug 22, 20262.8 s
Aug 29, 20263.0 s
Sep 5, 20263.0 s
Sep 12, 20262.9 s
Sep 19, 20263.0 s
Sep 26, 20263.0 s
Oct 3, 20263.1 s
Oct 10, 20263.1 s
Oct 17, 20263.1 s
Oct 24, 20263.0 s
Oct 31, 20263.1 s
Real-visitor tap response (INP)75th percentile, phones
137 ms94 msMay 16Oct 31132 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026104 ms
May 23, 2026104 ms
May 30, 2026104 ms
Jun 6, 2026104 ms
Jun 13, 2026102 ms
Jun 20, 2026101 ms
Jun 27, 2026100 ms
Jul 4, 202699 ms
Jul 11, 2026100 ms
Jul 18, 2026101 ms
Jul 25, 2026104 ms
Aug 1, 2026106 ms
Aug 8, 2026113 ms
Aug 15, 2026120 ms
Aug 22, 2026121 ms
Aug 29, 2026128 ms
Sep 5, 2026127 ms
Sep 12, 2026125 ms
Sep 19, 2026128 ms
Sep 26, 2026127 ms
Oct 3, 2026129 ms
Oct 10, 2026129 ms
Oct 17, 2026129 ms
Oct 24, 2026130 ms
Oct 31, 2026132 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pestdefense.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pestdefense.com at 0.7 s0.7 s
  2. pestdefense.com at 1.4 s1.4 s
  3. pestdefense.com at 2.1 s2.1 s
  4. pestdefense.com at 2.8 s2.8 s
  5. pestdefense.com at 3.5 s3.5 s
  6. pestdefense.com at 4.2 s4.2 s
  7. pestdefense.com at 4.8 s4.8 s
  8. pestdefense.com at 5.5 s5.5 s

Speed

13 to fix28
  • Improve image delivery

    3.3 s · 1.6 MB

    11 images could be 1.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.3 s faster on a phone.

  • Render-blocking requests

    2.1 s

    15 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.

  • Mobile performance score: 28

    28/100

    Your mobile performance score is 28. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.7 s

    A phone's processor spends 4.7 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, birdeye.com and Hotjar and others), adding 2.8 MB and 2.0 s of main-thread time.

  • Reduce unused JavaScript

    750 ms · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Use efficient cache lifetimes

    500 ms · 1.3 MB

    34 files are served with short cache lifetimes, so returning visitors download them again (1.3 MB).

  • Google Tag Manager adds 762 ms

    762 ms

    Google Tag Manager costs a phone 762 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    600 ms · 143 KiB

    About 143 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • birdeye.com adds 326 ms

    326 ms

    birdeye.com costs a phone 326 ms of main-thread work and 523 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 319 ms. During a long task the page ignores taps.

  • Hotjar adds 258 ms

    258 ms

    Hotjar costs a phone 258 ms of main-thread work and 246 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Maps adds 161 ms

    161 ms

    Google Maps costs a phone 161 ms of main-thread work and 393 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify CSS

    150 ms · 26 KiB

    26 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    62 KiB

    Polyfills for old browsers add 62 KiB JavaScript that modern phones do not need.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    12 KiB

    12 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.27

    0.27

    For real visitors the layout shifts by 0.27 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 14.8 s

    14.8 s

    Your largest element takes 14.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Exceptional Service, Your Strongest Defense™ Get a Quote Re…”.

  • Time to Interactive: 29.1 s

    29.1 s

    The page becomes fully interactive after 29.1 s. Good is under 3.8 s.

  • Speed Index: 8.8 s

    8.8 s

    Visually, the page fills in at 8.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.2 s

    1.2 s

    Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.0 s

    3.0 s

    Real visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 26% slower for real visitors

    +26%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 104 ms to 132 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 64% slower for real visitors

    +64%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.197

    0.197

    The layout shifts by 0.197 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 21 images without width and height

    21 images have no width and height attributes, so the layout jumps as each one loads.

3 checks passed
  • Real-user INP: 113 ms

    113 ms

    Real visitors wait 113 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 502 ms

    502 ms

    Real visitors wait 502 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

3 to fix53
  • Page weight: 6.6 MB in 218 requests

    6.6 MB

    Your homepage downloads 6.6 MB in 218 requests on a phone: scripts 3.3 MB (93), images 2.5 MB (30) and stylesheets 366 KiB (37). Under 2 MB keeps phones on slow connections fast.

  • 7 images below the first screen load straight away

    7 images further down the page (443 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 5 images far larger than shown

    139 KiB

    5 images are downloaded at several times the size a phone draws them, for example sh02_durham_toysfortots.jpg at 1,280 px wide, shown at 342 px. Resized copies would save about 139 KiB.

  • 6 images in older formats

    6 images (420 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.9 g of CO₂ per visit

    1.86 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.86 g of CO₂e: 223.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 8691
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Elements must only use permitted ARIA attributes (2 elements)

    Elements must only use permitted ARIA attributes: 2 elements on the page fail this check, rated serious by axe-core.

  • Positive tabindex

    2 elements have a tabindex above 0, which scrambles the keyboard order.

  • 22 images without alt text

    22 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (30 elements)

    All page content should be contained by landmarks: 30 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 8 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8595
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 116 internal links, 8 external

    The homepage links to 116 pages on pestdefense.com and 8 external pages.

7 checks passed
  • Meta description: 129 characters

    Your meta description is 129 characters: “Get comprehensive pest control solutions from HomeTeam Pest Defense—specializing in pest control and networked home pes…”.

  • One H1 headline

    Your main headline reads: “Exceptional Service, Your Strongest Defense™”.

  • Title: 42 characters

    Your title is a healthy 42 characters: “Home Pest Control & Defense | Pest Defense”.

  • Canonical URL set

    The canonical URL is https://pestdefense.com/.

  • Structured data in place

    Structured data found: LocalBusiness, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://pestdefense.com/sitemap_index.xml.

AI search readiness

100
  • Opted out of AI training for 2 crawlers

    robots.txt blocks Google-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles), description and contact details; logo would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,128 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://pestdefense.com/llms.txt (6 KiB, 38 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 4 pages without a meta description

    https://pestdefense.com/request-quote, https://pestdefense.com/mosquito-control-overview, https://pestdefense.com/oasys and https://pestdefense.com/knowledgecenter have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 97 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9287
  • 3 small tap targets

    3 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “GCM Configuration: google_consent_defaults script is not loaded. This may cause issues with the SDK. Please check the c…”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix95
  • Thin social proof

    Social proof on the homepage: 4 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 780 words of copy

    The homepage carries about 780 words of visible text.

9 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Get a Free Estimate” and “Link to call”.

  • 14 calls to action

    The homepage has 14 calls to action, for example “Get a Free Estimate”, “Newsletter Signup” and “Contact Us”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 11 phone links and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 29 cookies set on arrival

    29

    Opening the homepage sets 29 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 40 other companies contacted

    Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pestdefense.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
Akamai Cloud

Company

Founded
1996
Headquarters
Dallas

Upkeep, stack, hiring and company data from programmable.info

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