petkit.co.uk website review

9 files are served with short cache lifetimes, so returning visitors download them again (109 KiB).

Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

About 61 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

7 images could be 271 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.

7 third-party services load with your homepage (omnisnippet1.com, Shopify and casaapps.com and others), adding 321 KiB and 206 ms of main-thread time.

About 23 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

1 long task block the main thread while loading, the longest for 72 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 7.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 7.3 s. Good is under 3.8 s.

Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 71 ms to 79 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

By the Sustainable Web Design model, a visit to your homepage emits about 0.51 g of CO₂e: 61.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

10 tap targets are too small or too close together to hit reliably with a finger.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

1 visible link has no text or label, so screen readers cannot say where it goes.

ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

Your meta description is 268 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 71 pages on petkit.co.uk and 14 external pages.

Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://petkit.co.uk/products/petkit-puramax-2 declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

/ and https://petkit.co.uk/products/petkit-puramax-2 all use the title “Petkit | Self Cleaning, Extra Large, Odor free”. Search engines can't tell which page to show for a search, so each competes with the others.

https://petkit.co.uk/collections/feed, https://petkit.co.uk/collections/drink, https://petkit.co.uk/collections/cat-litter, https://petkit.co.uk/collections/accessories, https://petkit.co.uk/products/purobot-crystal-duo-automatic-cat-litter-box-with-camera and https://petkit.co.uk/products/petkit-purobot-ultra and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

https://petkit.co.uk/collections and https://petkit.co.uk/products/petkit-puramax-2 use the same meta description. A description written for each page earns more clicks.

https://petkit.co.uk/collections has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.

5 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Uncaught Error: Goaffpro is already loaded. This message prevents duplicate loading of the script. Kindly ignore.”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 6 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 307 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.