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pfsweb.com website review

Visit site (opens in a new tab)Reviewed 27 October 202612 issues · 65 checks

This review found 12 issues worth fixing on pfsweb.com, 2 of them high impact, across 65 checks. The most urgent: 5 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.4 s1.2 sMay 9Oct 241.3 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.2 s
May 16, 20261.2 s
May 23, 20261.2 s
May 30, 20261.2 s
Jun 6, 20261.3 s
Jun 13, 20261.3 s
Jun 20, 20261.3 s
Jun 27, 20261.3 s
Jul 4, 20261.3 s
Jul 11, 20261.3 s
Jul 18, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.3 s
Aug 29, 20261.3 s
Sep 5, 20261.3 s
Sep 12, 20261.3 s
Sep 19, 20261.4 s
Sep 26, 20261.4 s
Oct 3, 20261.3 s
Oct 10, 20261.3 s
Oct 17, 20261.3 s
Oct 24, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
125 ms109 msMay 9Oct 24119 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026111 ms
May 16, 2026111 ms
May 23, 2026112 ms
May 30, 2026112 ms
Jun 6, 2026115 ms
Jun 13, 2026119 ms
Jun 20, 2026120 ms
Jun 27, 2026121 ms
Jul 4, 2026121 ms
Jul 11, 2026122 ms
Jul 18, 2026123 ms
Jul 25, 2026122 ms
Aug 1, 2026123 ms
Aug 8, 2026122 ms
Aug 15, 2026121 ms
Aug 22, 2026120 ms
Aug 29, 2026120 ms
Sep 5, 2026121 ms
Sep 12, 2026121 ms
Sep 19, 2026122 ms
Sep 26, 2026123 ms
Oct 3, 2026122 ms
Oct 10, 2026121 ms
Oct 17, 2026119 ms
Oct 24, 2026119 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pfsweb.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pfsweb.com at 0.4 s0.4 s
  2. pfsweb.com at 0.8 s0.8 s
  3. pfsweb.com at 1.1 s1.1 s
  4. pfsweb.com at 1.5 s1.5 s
  5. pfsweb.com at 1.9 s1.9 s
  6. pfsweb.com at 2.3 s2.3 s
  7. pfsweb.com at 2.6 s2.6 s
  8. pfsweb.com at 3.0 s3.0 s

Speed

99
  • Improve image delivery

    17 KiB

    1 image could be 17 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    15 KiB

    About 15 KiB of CSS is downloaded but never applied on this page.

  • 1 third-party service on the page

    1 third-party service load with your homepage (Vimeo), adding 123 KiB and 0 ms of main-thread time.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

3 checks passed
  • Mobile performance score: 99

    99/100

    Your mobile performance score is 99 (desktop: 100). That is in Google's “good” band (90 and up).

  • Main-thread work: 0.3 s

    A phone's processor spends 0.3 s on main-thread work while loading, 48 ms of it running JavaScript. That is comfortably low.

  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

100
  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 111 ms to 119 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

12 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 121 ms

    121 ms

    Real visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 661 ms

    661 ms

    Real visitors wait 661 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 2.0 s

    2.0 s

    Your largest element renders in 2.0 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Play video”.

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Time to Interactive: 2.0 s

    2.0 s

    The page is fully interactive after 2.0 s.

  • Cumulative Layout Shift: 0.039

    0.039

    The layout barely moves while loading (CLS 0.039, good is under 0.1).

  • Speed Index: 1.1 s

    1.1 s

    Visually, the page fills in at 1.1 s (Speed Index), inside the 3.4 s “good” threshold.

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

100
  • About 0.1 g of CO₂ per visit

    0.12 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.12 g of CO₂e: 13.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 417 KiB in 13 requests

    417 KiB

    Your homepage downloads 417 KiB in 13 requests on a phone: fonts 211 KiB (3), images 129 KiB (7) and HTML 63 KiB (1). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9696
  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 13 links without text

    13 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 21 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10081
  • Title is short (15 characters)

    Your title is only 15 characters: “Logistics | GXO”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Structured data has 8 problems

    Structured data found (Article, ImageObject, Organization and VideoObject) but with 8 problems, for example “Article: missing author”.

  • No XML sitemap

    No XML sitemap at https://gxo.com/sitemap.xml, so Google discovers your pages only by following links.

  • No robots.txt

    There is no robots.txt at gxo.com/robots.txt, the first file search crawlers ask for.

  • 78 internal links, 12 external

    The homepage links to 78 pages on pfsweb.com and 12 external pages.

4 checks passed
  • Meta description: 158 characters

    Your meta description is 158 characters: “GXO is creating game-changing opportunities with our ever evolving logistics and supply chain management. Learn more ab…”.

  • One H1 headline

    Your main headline reads: “Discover logistics at full potential.”.

  • Canonical URL set

    The canonical URL is https://gxo.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

AI search readiness

1 to fix81
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing url, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

2 checks passed
  • Text is in the HTML

    Your server sends the page's text in the HTML (1,197 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://gxo.com/llms.txt (141 KiB, 532 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 62 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9692
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “grecaptcha is not defined”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 720 words of copy

    The homepage carries about 720 words of visible text.

3 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact us” and “Subscribe”.

  • 2 short forms

    2 short forms (4 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 1 other company contacted

    Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pfsweb.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
AWS

Company

Founded
1994
Headquarters
Allen

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 12 issues on pfsweb.com, including 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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