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philippelusi.com website review

Visit site (opens in a new tab)Reviewed 19 October 202650 issues · 104 checks

This review found 50 issues worth fixing on philippelusi.com, 12 of them high impact, across 104 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s1.0 sApr 25Oct 101.1 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20261.1 s
May 2, 20261.1 s
May 9, 20261.1 s
May 16, 20261.1 s
May 23, 20261.1 s
May 30, 20261.1 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 20261.1 s
Jul 4, 20261.1 s
Jul 11, 20261.2 s
Jul 18, 20261.2 s
Jul 25, 20261.2 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.1 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 20261.1 s
Sep 26, 20261.2 s
Oct 3, 20261.1 s
Oct 10, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
82 ms72 msApr 25Oct 379 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 202673 ms
May 2, 202675 ms
May 9, 202679 ms
May 16, 202678 ms
May 23, 202680 ms
May 30, 202681 ms
Jun 6, 202677 ms
Jun 13, 202679 ms
Jun 20, 202679 ms
Jun 27, 202676 ms
Jul 4, 202677 ms
Jul 11, 202677 ms
Jul 18, 202680 ms
Jul 25, 202681 ms
Aug 15, 202678 ms
Aug 22, 202679 ms
Aug 29, 202680 ms
Sep 5, 202680 ms
Sep 12, 202678 ms
Sep 26, 202677 ms
Oct 3, 202679 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

9 to fix63
  • Improve image delivery

    4.0 s · 1.7 MB

    6 images could be 1.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.0 s faster on a phone.

  • Render-blocking requests

    2.2 s

    16 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.2 s.

  • Mobile performance score: 63

    63/100

    Your mobile performance score is 63 (desktop: 85). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    470 ms · 453 KiB

    About 453 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 470 ms faster on a phone.

  • Use efficient cache lifetimes

    250 ms · 599 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (599 KiB).

  • Reduce unused CSS

    310 ms · 47 KiB

    About 47 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 310 ms faster on a phone.

  • Font display

    300 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 300 ms).

  • Google Tag Manager adds 146 ms

    146 ms

    Google Tag Manager costs a phone 146 ms of main-thread work and 306 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 108 ms

    108 ms

    Google CDN costs a phone 108 ms of main-thread work and 347 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google CDN and Constant Contact and others), adding 771 KiB and 319 ms of main-thread time.

  • Minify JavaScript

    160 ms · 17 KiB

    17 KiB could be saved by minifying JavaScript.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 129 ms. During a long task the page ignores taps.

  • Minify CSS

    7 KiB

    7 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.8 s

    A phone's processor spends 0.8 s on main-thread work while loading, 275 ms of it running JavaScript. That is comfortably low.

  • Server response: 1 ms

    1 ms

    Your server sent the HTML in 1 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 7.5 s

    7.5 s

    Your largest element takes 7.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “banner-2”.

  • Time to Interactive: 16.5 s

    16.5 s

    The page becomes fully interactive after 16.5 s. Good is under 3.8 s.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • Speed Index: 4.7 s

    4.7 s

    Visually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.122

    0.122

    The layout shifts by 0.122 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 12 images without width and height

    12 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 73 ms to 79 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 126 ms

    126 ms

    Scripts block the page for only 126 ms while loading. Good is under 200 ms.

Images and page weight

5 to fix33
  • 6 images far larger than shown

    1.2 MB

    6 images are downloaded at several times the size a phone draws them, for example banner-top-home-page-1970x714.jpg at 1,970 px wide, shown at 390 px. Resized copies would save about 1.2 MB.

  • 1 image over 500 KB

    banner-top-home-page-1970x714.jpg weighs 714 KiB. On a phone connection a single image that size takes seconds.

  • Page weight: 3.5 MB in 56 requests

    3.5 MB

    Your homepage downloads 3.5 MB in 56 requests on a phone: images 2.0 MB (14), scripts 795 KiB (18) and fonts 620 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • 6 images in older formats

    6 images (1.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 3 images below the first screen load straight away

    3 images further down the page (689 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.0 g of CO₂ per visit

    1.00 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.00 g of CO₂e: 120.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 5085
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 28 text elements with low contrast

    28 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 13 tap targets too small

    13 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (14 elements)

    All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 13 images in the HTML carry an alt attribute.

  • 28 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 37 WCAG 2.2 A/AA and best-practice rules on the phone render: 28 passed and 9 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

8 to fixGoogle 9170
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • Meta description is long (162 characters)

    Your meta description is 162 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.philippelusi.com/sitemap.xml, so Google discovers your pages only by following links.

  • No robots.txt

    There is no robots.txt at philippelusi.com/robots.txt, the first file search crawlers ask for.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • One H1 headline

    Your <h1> is empty.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 31 internal links, 12 external

    The homepage links to 31 pages on philippelusi.com and 12 external pages.

1 checks passed
  • Title: 64 characters

    Your title is a healthy 64 characters: “Pittsburgh Hair Salon and Beauty Products | Philip Pelusi Salons”.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (527 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix78
  • 1 page points its canonical at the homepage

    /home declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  • 2 pages share a title

    / and /home all use the title “Pittsburgh Hair Salon and Beauty Products | Philip Pelusi Salons”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 3 pages without a meta description

    /Giftcard, /shopping-cart and /testimonials have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 7 small tap targets

    7 of 25 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix75
  • http:// does not redirect

    http://philippelusi.com does not redirect to https, so some visitors land on the insecure version.

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 2 links through redirect chains

    2 links go through two or more redirects, for example https://windows.microsoft.com/en-us/internet-explorer/download-ie.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

3 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (philippelusi.com).

  • Valid certificate (30 days left)

    The certificate from Sectigo Limited · Sectigo Public Server Authentication CA DV R36 verifies for philippelusi.com and is valid for another 30 days.

  • All 37 links work

    All 37 links checked from your homepage (27 internal, 10 external) answered without errors.

Domain and trust

1 to fix
  • Domain expires in 60 days

    philippelusi.com is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.

  • No CAA record

    philippelusi.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    philippelusi.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 30 years old

    30 years

    philippelusi.com was registered in Dec 1995 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

Content and conversion

3 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 518 words of copy

    The homepage carries about 518 words of visible text.

2 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Register”, “Book An Appointment” and “Contact Us”.

  • Analytics in place

    Analytics detected: Google Analytics.

Email authentication

1 to fix80
  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 80/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 mx:spam.sierraincidentmanager.com ip4:38.107.149.0/24 ip4:38.107.151.0/24 ip4:38.107.156.0/22 ip4:67.205.133.107…”.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It loads jQuery 2.1.1, older than 3.5 (which fixed known security holes).

Stack

Framework
jQuery
Analytics
Google Analytics

Upkeep, stack, hiring and company data from programmable.info

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